How to leverage mobile browsers to attract users in the mobile reading age

How to leverage mobile browsers to attract users in the mobile reading age

As major portal websites have launched their own self-media platforms, Weibo has also launched the Reward function to encourage original high-quality content. The era where content is king is the trend of the times. Among them, mobile reading is developing rapidly, whether it is shopping malls, restaurants or public transportation, bow their heads everywhere. In this trend, how can mobile browsers take advantage of the user experience?

Throughout the various mobile browsers, from Q, 360 to AO you, sogou, UC, and so on, in addition to the cheetah browser, several mainstream mobile browsers are embedded with very obvious information reading sections. But what is the actual experience for users?

I tried the Information Centers of all browsers one by one and found that most forms are similar to portal websites on the web page. Reading through channels is just a mobile version experience. For example, 360, oupeng, and UC are all in the following form.

360 browser Information Center

Relatively speaking, ou Peng's browser is doing better. Each channel is equipped with a square image, rather than a dense line of text. To some extent, it takes care of users' reading habits on mobile terminals. Baidu browser classifies information in key ways, such as headlines, real-time hotspots, and special materials, so that people can quickly find hot spots within a limited time segment.

What's new with oupeng Browser

Among the many mobile browsers, the most important thing to mention is the proud browser. Ao you's browser also uses the square picture classification method, but not by the traditional technology, finance, military and other channels classification. In comparison, the Information Push of aoyou browser is more like a self-media gathering platform, whether it is a "Xinhuanet" of serious information or a "one-minded" closely related to life ", go to the favorite of petty capital, "Douban's best film rating ". You can subscribe to it on your own and display it on your aggregation page.

Maxcompute browser aggregation reading page

Ao you browser's aggregation reading subscription page

This kind of aggregated reading by aoyou browser is fully in line with the reading habits that users are focusing on quality content, which is very useful for retaining users and attracting new users for a long time. Without installing other clients, you can subscribe to and browse a lot of wonderful content in a browser, which is very convenient.

In conclusion, in the mobile reading era, mobile browsers not only provide users with convenient search functions, but also integrate some high-quality resources to better experience users and rely on them for a longer period of time, which is the best embodiment of keeping up with the times.