How to make a design-sense PPT

This article will from the design point of view, outlines how to make a beautiful, with design sense of PPT. The main content of the article will involve the basic plane and mothion design. But this article will not specifically talk about too much design theory and style, and will not be a fool to teach the use of tools and software.

　First, 3 things you must know before you open the software production

1. On the purpose of the universal use of PPT

The first thing to be sure is that PowerPoint is for the presentation (it also includes a small discussion and speech on both inside and outside). People rarely "read" your PPT as if they were staring at a book. Therefore, compared to consider how to make PPT beautiful this matter, planning content and practice speaking and so on more substantive and important. This can not be the cart before the horse, thinking that the PPT is good, even if successful

2. Philosophy three ask: this PPT to do to who to see? Why do you want to write?

First question: Who do you want to see?

If you don't know who you're doing, how do you do it? Just as doctors don't know what the patient is getting, of course they can't prescribe it. If it is a large-scale product launch, then the object is "on-site media, audience", if the company internal discussion, then the object is "internal and subordinate colleagues or leadership", if the company's external planning case, then the object is "customer adult." Content and design may vary, depending on the person and the ground.

Question number two: Why do you do it?

We do PPT should be targeted to stimulate the listener's mood, direct hit the center of the problem. It may be to make people willing to buy our products, may be to allow customers to choose our program ... There is such a general direction to lead, and then the content of the PPT is then spread around it. To do so on the one hand can more accurately understand the program to write more high-quality content, on the other hand to avoid in the process of writing content, spread too much, digress seriously, finally lead to speech when the listener unintelligible.

Question three: What do you want to write?

Define your own "target users" and "product goals" to plan the content. I'm not a professional planner and advertiser, so it's not too far to say. One of your little ideas: Maybe you can use brainstorming to make content. That is, by thinking "divergence" to "convergence" process, to create content. (Someone who is interested in this will be able to write a specific article.) )

3. Make use of good!

This is what I really want to say, how to use PPT?

Many people will directly throw a topic to the Scheme planner, say I want what plan, you what time give me. It's over. After the PPT is finished, he until the final meeting or meet the customer before a hurried look, or even may be written in PPT is not familiar with, not to mention rehearsal practice. This kind of person, also follow the content of PPT temporarily divergence, perhaps the front page said to the back page was hit face ...

The presenter should be as familiar with the PPT as the content writer. PowerPoint is designed to help others understand your ideas more clearly and impress them, rather than using them as your teleprompter.

My point is, since doing PPT, you should use good!

Second, how to make a design sense of ppt ppt single page

From the end is a whole, but we can use every page of PPT as a new media form of graphic design works, want to design beautiful really need some basic plane knowledge. I will use some examples in this section to further explain, to facilitate understanding of learning.

1. Highlight the key, remove useless decorative ppt

The visual level of a single page should be sharp and the language should be refined. In visual design, decorative elements should not be too much, to let people see the focus at a glance. Use plain, concise, persuasive text in the description of the text. Let's take a look at a few examples:

(Example 1, the picture from the @ Mo June's answer: http://www.zhihu.com/question/21274267/answer/24458201)

Let's see what's wrong with these two pictures. The first and most obvious is that the color theme is not uniform. The cover is black and white, but the later content page uses a large color block. In addition, the background of the cover is somewhat unclear, so it also interferes with the focus of the title. And the headline will be PPT three single line also improper, read (cast) up has a sense of rupture. And then like the inside page "How to Flatten" the icon above is also superfluous element, I carefully examined only to find that it is possible to correspond to the bottom of the "Four design points"?

(Sample 1_ Modified)

I've redesigned a visual style to modify the two pages (the following example uses a different style as much as possible for more friends to choose and refer to).

As you can see, when I use a dark background and remove extraneous elements, the sense of "high-end" is immediately up. But in the use of "black" background, you can not be pure, because it will appear monotonous Dengbal, can be appropriate to add some color purity. Then carefully observe the modification of the right, you can see that I will "color", "text", "Picture" font amplification, visual than the title "How to Flatten" heavier, and the original image is the opposite. This is because the following is usually the focus, and the title question is just to elicit the following answer. And the original image of the first visual center is that question, a bit wrong to understand the importance of the content.

(Example 2, picture from @ Deng Jia answer: http://www.zhihu.com/question/21274267/answer/48153925)

The author replied that to download a variety of "strange" fonts, we must not be misled! First of all, there will be copyright issues in business, and in order to ensure readability, we usually use the clearer and simpler fonts. Try not to use a font that has a strong design style like the one on the left, which can seriously interfere with readability. The right picture of the song body is a little bit better, can be assured to use as needed. In addition, in order to ensure unity, one-page PPT try not to use more than 2 fonts, a document as far as possible not to use more than 3 kinds of fonts.

(Sample 2_ Modified)

Still use the simple style, but this time it is a light background. The font is also selected based on the "Apple side" with "san francisco". The two are new fonts on the IOS 9 system, and are available on Apple's developer page, but Apple is not licensed for business. Nothing else, that is, we should pay attention to the alignment ... Both physically and visually.

2. Basic Design 4 principles: Intimacy, alignment, contrast, repetition

The 4 principles are excerpted from Robin Williams's "Design book for Everyone". This is a very suitable for the popular design of the introductory book, I briefly set out these 4 principles, if you are interested in recommending the purchase of reading.

Intimacy-the principle of intimacy is designed to bring together elements that are connected to one another, making the picture more orderly.

The left picture is very cool random sort cough, although it's cool, we don't know where to start reading. When we need to show some information, we need to sort and align the content carefully, as we did on the right. Similar elements should be close to each other, whether they are visually similar or similar in content.

Alignment--Makes the elements more orderly.

The left figure three information is completely misaligned and appears to be very disordered. The right image aligns the information to the left, and the "small title" is relatively close to the text, making it more orderly to read.

Contrast-Using strong comparisons can emphasize information levels and focus on what designers want to highlight.

When we want to highlight a message, we must strengthen the contrast. As with the small contrast of the left picture, it is difficult to achieve the visual effect of contrast. Therefore, the bold use of "contrast", so that the screen more primary and secondary.

Repetition-repetition can be simply explained as a "sense of unity", but repetition is more deliberately emphasized. For example, through repeated brand elements to achieve unity of vision, deepen the role of human impression.

Repetition is not necessarily a repetition of a visual element, it can be a repetition of a literal style. The problem with the left image is that two headings and paragraphs have different styles and feel very messy. The right picture will be the size of the text, color, and so on to unify, look more orderly.

Use the 4 principles of this foundation, I believe we can quickly produce relatively excellent, beautiful PPT or design works.

3. Popular Data graphs

If you've seen Apple's presentation, I'm sure you'll like the PPT they're demonstrating, and the most important thing is that they often cite a lot of data.

Data can make your content more convincing. Data graphs Show these data more visually, through visualization.

4. Through the design so that PPT has a certain style rather than flashy!

It may be a test of Kung fu and a comprehensive grasp of design. Or through an example to analyze the next strike.

(Example 3, picture from @ Wang He answer: http://www.zhihu.com/question/21274267/answer/33657235)

We can see that the author is targeted in the design of the PPT style. But because the comprehensive design ability is not good enough, so the actual output appears to be a bit rough, mainly color and typesetting problem is relatively large. Let's see how we can modify it.

(Sample 3_ Modified)

I understand that the author is hoping to make a convergence effect, and use a variety of colors to achieve "young", "vitality" feeling. Just the original color too gray (color purity too low), resulting in a very depressing look. So I used the bright white to do the background. The auxiliary circles use a relatively high purity gradient color and distinguish the hierarchy between topics by blurring and reducing transparency. Can obviously see than the original "lively", "bright" a lot. (I am so good to boast of myself ...)

And on the right I feel like a student's summary report on his study. So I set the main purpose to "communicate the content clearly". Of course, this design will be the first to remove all kinds of cosmetic elements, so that the screen more pure. and continuation of the original image of the Blue line, using the lower-brightness of the dark blue as a background, looks more "solemn", "serious." Because is very concise, the text appears actually may add the appropriate small animation, lets the information present more interesting, the prominent.

Design is a variety of styles, there is no absolute right and wrong. According to the requirements and scenarios, design the appropriate style is the best way.

　　Third, how to design the application of PPT dynamic effect

1. Why are you moving?

More prominent emphasis

Compared to static, dynamic image is always easier to attract people's eyes, to achieve the purpose of emphasizing content.

Keynote has a very classic effect of "crashing down", that is, we often see in some mobile phone manufacturers in the press conference-words from the top down, sparking a dust effect. See the figure below.

("Crashing down" effect)

Transition more Natural

We know that PPT is not a simple image, it also has transition transitions. And the use of dynamic effect can make the transition more diversified, more natural.

It should be noted that as far as possible to maintain unity. You can generally set a "general" transition way, not too fancy. The rest of the scene can be designed on demand, but note that the way of transition is not too much, will make the PPT presentation complex.

Interesting

Action can be very interesting, and here's a very classic example. In the 2007, Jobs was very naughty when he released his first iPhone, using fun-filled, dynamic effects.

Mr. Jobs stood on the stage, excitedly saying that three important products were to be released today. "The first one is a touch-controlled, wide-screen iPod, the second is a revolutionary mobile phone, and the third is a breakthrough Internet communication tool." "Then he repeated:" A ipod"," a mobile phone "," an Internet communicator ", the presentation of the icon on the PPT followed the rotation. Then he went on to repeat: "A ipod", "a mobile phone"......"you know what I'm saying?","this is not three devices, this is one. 」

(Steve Jobs's 2007 Apple IPhone launch)

Sorry, this case is really too classic, this product is too revolutionary, in this portrait recommended everyone to see.

2. How to move?

Do not abuse exaggerated and dynamic effects

Although the dynamic can catch the eye, but if the move too exaggerated will be self-defeating. We use the most important thing is "emphasis", and deepen the impression of people, as long as this can be. Do not use a variety of zooming in and out, drifting, rotating distortion and so on, to remember a little emphasis can be.

The emphasis is on conveying information, not on the hype.

Hold the time, don't be quick or slow

This basically can be assured, as long as you apply PowerPoint or Keynote the effect of time can be. Of course, if you have additional requirements can be set up on your own, but must grasp the "time". Otherwise, too slow will appear to procrastinate, too fast will make it look not what happened, but also thought that the demo was a problem ...

Consistency

The full text emphasizes consistency a lot because it's really important in design. The dynamic effect also must maintain the style unification, should not this one page text enlarge the change, that page text reduces the change, as far as possible agrees. I hope you will bear in mind the "repetition" principle highlighted in the design 4 principle.

　　Iv. Summary

The article has been written too long, a brief summary of the main points also have so several points:

1. The emphasis in the lecture is not ppt,ppt just auxiliary;

2. Better looking ugly, PPT content more substantive important;

3. Use design theory and techniques to make PPT. Wish

We would like to make a good, beautiful document.