How to make a good competitor's analysis for novice seoer

At present, the most common way to promote the site is SEO and bidding rankings, so when seoer use SEO technology to promote the site, inevitably with other sites, competition, if hit the hot keyword, its competitive pressure is even greater. Then you need to analyze the information of these competitors, so for novice seoer, how to do a good job analysis of competitors?

For novice seoer, to get a website can not blindly optimize, we need to understand the competitor information, which for the future optimization plays an important role. Through the analysis of the competitor's website, can absorb their successful mode, can let us avoid weaknesses, to create their own innovative model, so do a good job of the competitor's website analysis from the following aspects of the study:

　First, the website procedure inspection

Need to know the program of their own web site is PHP or ASP, but also to understand the competitor's website code, check the code is simple, did not follow the standards of the consortium.

　Second, the structure of the site analysis

Structure to meet the basic conditions of SEO, analysis of the layout of the home page, column layout, content pages layout, to analyze the overall structure of the competitor's website, level two columns, content page design, the internal structure of the site, including directory architecture, URL settings, H1, H2, strong, such as the use of tags, the structure of internal links. Understand which aspects of their specific optimization, what are the shortcomings? How to distribute the key words, mainly related to the title of keywords, keywords in the text position, highlighting, frequency and so on.

　　Third, the study of key words

If you want to do a keyword home, of course, we need to understand the competitiveness of the word, we can search the keyword in Baidu search bar, in view of the number of relevant data, the more relevant data, it is proved that the competitiveness of its keywords higher. After this step, we will analyze the competitor's keyword layout, including Title,keywords,description's writing, keyword density and the location of the keyword appears.

　The analysis of website content

Analysis Competitor website content situation, the originality is high, the content quality how, the daily update frequency how, about what time updates and so on. At the same time to analyze the competitor site content has not around the keywords to organize, this is a more important search engine optimization links. We can update our website according to the content of competitor's website, and reflect the advantage of our website.

Fifth, the site outside the chain of how many

Mainly look at the number of chain, and then have to pay attention to the relevance of the chain and the wide degree. Look at competitors outside the chain are mainly from which places, whether with the theme of the site, to see the breadth of the source of the chain, whether the source of multiple sites, or a single few sites. Seoer can use advanced search instructions to analyze the external chain of competitors, the specific instructions are: Inrul, Inanchor, intitle, Allintitle and so on. In addition, the most commonly used method is to use Baidu's related domain query domain:+ domain name, in addition, there are other tools can be used, such as webmaster tools. After the analysis of the chain situation, we ourselves in the release of the chain, we need to be relevant high, relatively high quality outside the chain.

Through the above five points of analysis, I believe that the novice seoer in the moment to get the site, should not feel blind, through the analysis of the competitor's website, we can adjust our optimization technology, to achieve more than half the effort. At the same time, the research competitor website, achieves its essence, avoids weaknesses, lets own the website rank to have a qualitative leap.

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