How to make a H5 with temperature?

In the age of mobile internet, H5 is more than just a display tool.

h5+ Games = Interactive

h5+ picture = Move Poster

h5+ animation + music = micro-film

From the early single screen scrolling, to the later three-dimensional interaction, h5+ era has come, almost all the creative performance, can be demonstrated through H5. With the rapid change of H5 template development, everyone can make high-quality H5, how to stand out, blockbuster?

One day in 2014, a section named "Measuring Your account value" H5 swept the entire circle of friends. In that period of time, the original low-key friends began to dazzle rich: "My QQ incredibly worth 18 seaside villas" "My QQ value of 3,800 constructed with the computer table" ...

The Spring Festival of 2015, in the Circle of friends flying red envelopes, and killed a "willful distribution of the year-end award" H5, Friends in the sun on their millions of "year-end Award" at the same time, but also very heroic to the boss also sent a, bo a good luck New year.

These two browsing volume and the amount of participation are broken tens of thousands of H5 by the computer Butler production, in order to show the relationship and feelings of QQ account value of the importance, thereby enhancing the account treasure this product brand effect. Entertaining H5, always a flash in the pan, lively after the disappearance, at most as a "classic case" to Up-and reference.

Few H5 will be like "account value", the same, before and after the span of half a year, the number of participants reached 14 million, total PV number is more than 40 million, even after six months today, the number of participants is still tens of thousands of days. The virtual value of the virtual currency is enough to enliven the whole circle of friends without a prize-inducing share.

　I. Participation

Micro-letter is a unique relationship between the platform, it and the same as QQ, friends, colleagues, relatives, lovers, constitute a stable relationship between the circle of friends, there can be synchronized to show all the related to me, so the things that are shared here are mostly related to me, or have me involved in it, or make me feel interesting.

As a result, the interactive nature of H5 has become an important factor in user participation. The scene of the H5 can make people have a sense of generation. For example, in the "account value" of the H5, it can let people very good exposure to find a role for themselves to locate. H5 technology is constantly developing, today's HTML5 can easily realize the interactive effects of drawing, erasing, shaking, gravity sensing, erasing, 3D view and so on.

But not as long as interactive effects can trigger participation. A rub may induce the audience to do it, but it does not cause the user's interest further. Interaction is just a form of expression, and what really attracts people is the situational experience associated with people.

　　Second, feelings

With the development of the Internet, everyone has his own judgment, what kind of content is good, what content is worth sharing, everyone's heart has its own standards of evaluation, and feelings is one of these standards. Tell a good story, easy to cause the audience's emotional resonance. This story, is the soul of H5, how to tell a story? This requires us to give H5 feelings.

Feelings this internet hot word has been mentioned too many times. But, still cannot discard. In a H5 if only the brand output or interaction, then this H5 must be a lack of soul. A good H5 can resonate emotionally, and after that, people can extend into life.

"Willful distribution of year-end Award" H5 very appropriate in the year-end award in the period of great heat, the first to trigger a sense of self-awareness of the trend of awakening. The audience can take the initiative to give others the year-end award, which makes people cannot help but the affirmation of self-worth, but also without losing interest. So the best way to let the audience feel the feelings is to stand in the audience's perspective to think.

Third, background

In the internet age, being sought after and being left out are sometimes nonsense, such as "My skateboard shoes", such as "Zhangquan eggs", and then "Duang". But no one is sought after the content is no background, simple and down-to-earth to create a skateboard shoes, achievements Zhangquan eggs, and Jackie Chan himself on the duang of the background.

The same is true of H5. 2014, a "home and everything Hing" H5 in the circle of friends set off a wave of action, but also opened the first fingerprint interaction, family, is its background.

The public reviews the production of "you and I have only one word", tension and high social environment and the distance between people, is its background. Similarly, Tencent computer Butler "account Value" H5, also has its background-big data. Based on the large data of QQ, large data based on security, under the polishing of Product manager, has achieved a vivid H5. All this is not by accident.

Four, temperature

The word temperature seems to be a bit of a blur, but it can just reflect the attitude of a H5 producer. The temperature may be blazing or it may be cold, but it cannot be static. A successful H5, must be with the time, with the hot, and even as the mood changes constantly change.

No one H5 can live forever, every product, every H5 has its life cycle, but we can extend the life of a H5 as long as possible. "Account Value" and "willful distribution of the year-end award" is not the H5 of the bandwagon, also not in H5 popular H5. Such H5 can better convey brand value, triggering brand association. A H5 of temperature can be a lasting new.

Interaction makes people have the desire to participate, feelings let people have empathy, and finally because of the temperature, so that people are happy to share with friends around. By the name of the luxury car, to star Travel, and then to everyone's attention to the year-end award, "account Value" H5 The value of the change is constantly changing, with the hot spots in the change, with the time, so that participants in each share will receive different attention. Internet + ERA of H5, in the harvest of browsing and Word-of-mouth at the same time can also harvest temperature, this may be the next direction of the advance.