How to make the best return for the least amount of money in Baidu bid promotion skills

Do site people know that Baidu has a keyword bidding rankings, belong to the promotion of the payment category. Many enterprise stations, electric business site, will choose to do Baidu keyword bidding, because in the shortest possible time to get the maximum return. Summing up 2 years of Baidu bidding experience, found that most companies do not have to manage the auction account, is often the first time set a price, has not moved, or directly to Baidu's official bidding commissioner to manage the account. First of all, it's risky, and it costs a lot of money, but it's not a very high return. Here today and you talk about Baidu bidding skills. Hope that we can spend the least amount of money to get the maximum return.

first, personal account settings. each account has a daily budget, you want to spend a day how much you set how much, there is a promotion area, you are focused on where customers focus on where to promote where, if you do not care about the rich, this please skip. In the other settings of the account has a basic setting, is: The administrator for you to submit keywords/ideas, select 24 hours confirmation, because Baidu bidding commissioner sometimes for a reason will move your account, if it is immediately confirmed, is immediately effective. Another is to exclude IP, put your own IP address, because you have to do a regular test, if not ruled out, their own clicks will also generate costs.

second, the list of promotional programmes should be subdivided. Here are a number of keywords for more. If you do a lot of keywords, must be subdivided well, so easy to manage, each promotion unit below the key words to meet the theme, do not put keywords. Do not bid with unit bids or promotional plans, and should give individual bids for each keyword. If the keyword is particularly many, the use of Baidu bidding assistant batch management (if the keyword is not a lot, or suggest you use manual price adjustment). Creative description, in fact, is very simple, to see how your competitors describe the creative, the quality of the creative depends on your creative matching degree and bid. Originality should be seductive and attract others to click. About Creative Description Skills Baidu Auction account will have related tips (creative to appear you do the keyword and insert wildcard characters), here is not to say! Keyword selection, bidding with a keyword recommendation tool, it is recommended not to automatically add, own look, targeted to add. If the competition is particularly powerful keyword is not necessary to choose, you can choose the relevant long tail keywords. If the site natural ranking keyword has been ranked in a very good position, there is no need to do Baidu bid.

　　third, the honeycomb system with its own tools. do not fully believe that a few of the small tools in the bidding system, especially the estimation tools, can be used, but not completely to rely on. We all know that the CCTV exposure Baidu bid, Baidu launched the Phoenix Nest system, can not be denied that Phoenix Nest system is indeed very good. Phoenix Nest System has an optimization proposal, do not blindly follow the prompts to operate, should carefully see the recommended you do is not suitable for you. Several data analysis tools for Phoenix Nest System are used, especially data reporting and transformation tracking. Every day to develop the habit of downloading data reports, analysis of the data the night before, so that the timely improvement of the bidding strategy. It is important to analyze your account data every day.

Four, Baidu bidding commissioner. Each account has a Baidu official bidding commissioner, they will regularly call you, such as reminding you to bid ah, to remind you to add keywords Ah, or remind you to recharge AH. Do not trust the account to Baidu bidding commissioner, because it will waste you a lot of money, you can let Baidu bidding commissioner for you to recommend keywords and descriptive ideas, but must ask him, can not enable these keywords, do not give these words bid, they only bid is absolutely the highest price. Be sure to ask for your own review and bid yourself.

the best place for the keywords. a lot of people think that Baidu bid to put keywords ranked first, so that others can first see, in fact, is not the case. The first price is high, late rate is particularly high, basically others see the first will click in, and then quickly turn off, each consumer will not see the first decision to buy, often will turn off the page, look down. So I think the keyword bidding ranking has two best positions, One is the homepage of 3.4.5.6, consumers like compare, basically than to 3.4.5.6 these four places will have the desire to buy, these four position prices will not be very high, there is a more careful consumer, because there are some people will see a lot of Web site consumers, this position is on the second page of the right 2.3, consumers read Baidu's first page, if not found appropriate, will turn to the second page, turn to the second page is the first to see the right 2.3, do not believe you can try.

six, key words price adjustment skill. I was bidding for two-hour price adjustment. I am not going to rob keyword rankings. Because of their limited strength, they can't rob the Giants. Price adjustment for the first time I choose at noon, because the morning bid is higher, the competition is fierce, many do Baidu bid, the day of the budget is spent in the morning, so can bid to grab the position at noon. The second price adjustment I choose at night around 6 o'clock, at that time is one day the smallest competition, can spend the least money, get the highest ranking, because this time, 90% of the site of the day's budget is spent! Keyword how to bid appropriate. This depends on the location you need, if the word is not a lot, to be divided into units to price adjustment. The word in particular many use Baidu bidding assistant batch is price adjustment. I used to be according to show, can show out on the OK, basically do not rob position, in addition to the afternoon competition is not very big case.

The above is I do Baidu bidding a little experience, and finally remind everyone to do Baidu bidding must have patience, but also careful. I hope you can really spend the least amount of money to get the maximum return after reading. This article I original, reproduced please indicate the source (Hefei seo:http://www.ec0551.com).