How to make the enterprise culture effect landed?

We based on many years of corporate culture management consulting actual combat experience, with a large number of empirical research, as well as a number of enterprises to summarize the case of corporate culture, the development and development of corporate culture "6W" model. What does it take to get to the ground (what), who to implement the landing (WHO), where to go (where), what channel (which channel) to use, what strategy (which strategy) to achieve? (What effect). This is the enterprise culture construction systematic problem, is also the enterprise culture landing most effective model. To solve these problems and make good use of this model will greatly help the enterprise culture to take root and realize the evergreen of the enterprise.

Method/Step

2. What's the landing?

        This is the enterprise culture of the connotation of the issue, do not understand this problem, the enterprise culture will not be on the ground. In fact, a lot of enterprises are not fully aware of the company's cultural landing is what?

        at present, many enterprise culture scholars believe that corporate culture is the company's values or ideas into the behavior and results of employees. That said, is good, but it is only the core level of corporate culture system, not comprehensive. If enterprises follow this understanding to carry out corporate culture, it will certainly not be the result of corporate culture construction, corporate culture can not play its overall effectiveness. We believe that the so-called corporate culture, refers to the enterprise based on the actual and enterprise development strategy, the formation of corporate values or concepts, corporate behavior norms, enterprise-related matching system and Enterprise VI system, through certain tools, channels or methods, implanted in the hearts and use of enterprise management, and effectively translated into the general Staff and corporate behavior, improve the enterprise environment, enhance corporate image, and promote the realization of corporate vision of the process.

        Therefore, the enterprise culture builders to effectively implement each of the items, must not be biased, only know one, haste.

4. who is going to carry the floor?

        This is the corporate culture of the subject matter, to solve this problem, corporate culture on the landing on the organization to ensure that the work can be promoted in an orderly manner. The responsibility is clear, the task is clear, the implementation is more effective.

        We give enterprises to do cultural construction consulting projects found that enterprises do not have specialized departments to do corporate culture construction work, but also lack of clear responsibilities. General business people believe that the corporate culture should be the propaganda department or the work of the party department, and other departments have nothing to do. This creates a false notion that the responsibility for corporate culture rests with the party's political department, and that other departments are only cooperating, without taking responsibility for performance. In this way, the staff of different departments only look at the leadership of their own departments, only to do the formal work, so that corporate culture can not be effectively combined with corporate management, corporate values or ideas can not penetrate into the hearts of employees, but also can not be translated into self-consciously behavior.

        Corporate culture should be full participation, the departments should be clear job responsibilities. Combined with the actual organizational structure of the enterprise, we put forward four layers of protection: first, to set up a special corporate culture floor group. The team leader should be the "number one" of the enterprise, directly responsible for the team members, the main responsibility is to lead, supervise, control and coordination, members should include the Enterprise Culture Construction Committee members, the management department of the middle-level managers, human resources department managers and managers of the marketing department, directly responsible for the landing work, The main responsibilities are implementation, organization and implementation, management docking, assessment and so on. Second, each department must have a corporate culture landing work in person. The responsible person is the CCO of this department, namely "Chief Cultural officer", responsible for the concept publicizing, training and leading demonstration of the members of the department. Third, let each employee participate in, clear their responsibilities. They are both the recipient of the corporate culture, the communicators, the practitioners of corporate culture and the Guardian, who are responsible for themselves and perform their duties effectively. The assessment department should be evaluated in time, and the responsibility should be investigated directly to people. Only in this way, the enterprise culture to work only to ensure that organizational effectiveness can be maximized.

6. Where did it fall?

   This is the application of enterprise culture results, solve this problem, corporate culture landing work has targeted, the task is more clear. There are many enterprises, refined a set of connotation is rich, high value concept, the establishment of a sound Corporate culture Handbook, formulated a reasonable binding behavior norms, and the design of Enterprise Vision Identification (VI) system, but it is not clear where the application, the result has become a device and spread the material everywhere. And some enterprises, the application has not produced the desired effect.

   When we do consulting projects for enterprises, we often encounter such problems. After all, the enterprise is unclear or not applied, the application is not in place, unscientific, unreasonable. In view of this problem, we put forward the enterprise culture landing five applications: one to let the enterprise values embedded in the hearts of employees, that is, internal to the heart. The second is to let the concept into the employee's conscious behavior, that is, outward in the line. Three should let enterprise culture and enterprise Management docking, the use of enterprise management, that is, cultural management. Four to let the idea and behavior affect the work environment and the living environment, the vision recognition system applies to the enterprise overall environment, namely beautification in the thing. To make enterprise culture apply to corporate image promotion, brand cultivation and marketing management, that is, into the shape.

   Corporate culture Landing group not only to clear responsibilities, but also to clear the direction, to find the right path, targeted to carry out work. Do not fall, scattered, blind fall, urgent fall, to combine the actual enterprise, let the enterprise culture fell on the blade, just right, play the effect.

7. Through what channels?

   This is the corporate culture of the path to the problem, do not solve this problem, corporate culture is not know how to start the landing. Understanding and mastering the channel of Enterprise culture landing is an important precondition and decisive factor of enterprise culture landing. Consulting found that many enterprises will not use channels, blind implementation of corporate culture, resulting in the effect is not obvious, but also expensive, time-consuming, trouble, laborious.

   We based on many years of corporate culture management consulting practical experience, summed up the available, the most effective five channels: one is the enterprise training system. Perfect enterprise Training system is conducive to the dissemination and application of corporate culture. First of all, the staff induction training, will be very conducive to the new staff of corporate culture awareness, enhance the sense of belonging to the enterprise. For example, the new employees of Lenovo Group first to "into the mold", that is, publicizing corporate culture, so that it into Lenovo's corporate culture. Second, the establishment of a variety of knowledge and skills training, conducive to the culture of the indoctrination and learning organization of the creation. such as Haier University's three-dimensional talent training system, Motorola University and Taiping life of the eight training system. Second, internal communication channels. Inside the enterprise to build a communication platform, such as Enterprise magazine, corporate website, propaganda column, corporate culture wall, propaganda banner banners, site building planning and design, office or production of the normative application of goods and various large-scale meetings and so on. Third, the external channels of communication. With the help of external forces, integrated marketing. For example, inviting authoritative media, industry or local media to conduct interviews, undertaking national or provincial research projects, organizing staff to publish papers and publishing books, participating in various public welfare activities, developing foreign exchanges, advertising and so on. Four is the brand management channel. Brand management as an independent channel, is because brand management is a systematic project, enterprises should have a dedicated department responsible. Brand from the cultivation to the formation of a corporate culture in miniature, but also the most able to highlight the corporate culture of one part. Not only to cultivate product brands but also to nurture corporate brands. For example, Haier is a collection of various brands. Five is the team theme activities. Set topics such as Team travel, thematic contests, literary activities, sports competitions, dances, customs ceremonies and more. This is different from the internal dissemination of other channels, not only to enable employees to comprehend the corporate culture, but also better experience the corporate culture.

   The use of five channels, corporate culture can gradually infiltrate into the hearts of employees and behavior, into the enterprise operation and management of all aspects, to promote the outside of the enterprise consumer and related partners. On the basis of the five major channels, as long as the enterprise intentions to implement, but also to develop more effective ways.

8. What are the strategy methods?

        This is the enterprise culture landing skills, which is the most concerned about the enterprise and the most headache, but also the current corporate culture is a difficult problem to solve. Consulting services found that 80% of enterprises do not know how to adopt a concrete and effective method of enterprise culture, 90% of the enterprise adopted the strategy and methods are not in line with the actual enterprise, to achieve the desired effect.

        we have put forward the most effective 12 methods to solve the enterprise puzzle, and have been verified in the enterprise practice. One is to do the demonstration. Fully understand the subordinates to the leadership of the admiration and follow-up, leadership to take good head, personally, to convince employees, focus on leading employees. The second is the tree characteristic. Not only to make reasonable use of corporate heroes, but also to establish or nurture sub-units as a demonstration point, so as to establish a benchmark, to guide staff motivation. The third is the point belt surface. Implementation of high-quality projects, timely selection of the positions of outstanding staff, the selection of excellent departments, the formation of contrast, vitalize, to create full participation enthusiasm. Four is warm heart. Pay attention to business people, implement humane management, maintain communication channels. Implement employee peace of mind project, such as organizing the Staff birthday party, send birthday gifts, Christmas and other holiday parties, family hardship help, psychological counseling and other activities. At the same time pay attention to some of the concept of the application of slogans, do not appear blunt and hurt staff psychological feelings of the language. such as Fosun Group to the job-hopping "yellow handkerchief", seabed fishing "staff as family" and so on. Five is the heavy experience. To carry out corporate culture training camp, expand training activities, change the mindset, expand the mental model, stimulate the potential of the individual; routinely organizes such topics as skills competitions, theatrical performances, sports competitions, public charities and other activities to infect employees and to experience teamwork. such as Yanzhou mining Group "corporate Culture training camp", greatly stimulated and condensed the team strength. Six is going to lead. Mining the classic story in the development of the enterprise, edit it into a book or handbook in the form of case, strengthen the propaganda and guidance, make the staff easier to understand and practice. Seven is to engage in training. such as new staff induction training, personal career planning training, corporate culture training, professional skills training, leadership training, improve staff quality and skills, and strengthen the corporate culture of cognitive identity. Eight is to build a network. Create a corporate culture internal communication and external communication network, such as the establishment of Enterprise magazine, construction website, the opening of radio and television, strengthen the relationship with authoritative media or regional media, etc., forming multidimensional network, spread corporate culture, enhance corporate image. Nine is the use of mechanisms. Review the existing enterprise management system, update or establish a system that matches the corporate culture, such as assessment and incentive system, learning system, regular meeting system, evaluation system, rationalization proposal system, in order to form a long-term mechanism to ensure that corporate culture roots. Ten is the beauty environment. Pay attention to the construction of visual culture of the factory or office area, such as the hanging of banner banners, the placement of the concept entry, the setting of the cultural propaganda column, the planning of the environmental visual identification system, etc., to standardize and fine-tune the management of all items of the enterprise, apply the unified logo or Standard template. In order to form a strong cultural floor atmosphere. 11 is a breeding brand. Brand is the cohesion of corporate culture, to increase publicity, quality management, integrated marketing model, enhance brand value, in order to drive the roots of corporate culture, and promote the flowering of enterprise culture. 12 is borrowed extended mind. Enterprises not only to form their own corporate cultureLanding team, but also need to rely on extended mind, especially with actual combat experience management consulting institutions, can provide a strong intellectual support and experience for corporate culture, reasonable use of internal and external resources, work together to do a good job of corporate culture.

   The strategy method proposed here is suitable for all enterprises, as to how to use, how to use the effect, but also to see the investment of enterprises.

10. What effect does it achieve?

    This is the goal of corporate culture landing, but also the vision of corporate culture landing. It is clear that the above-mentioned corporate culture "5W" is not enough, but also must have a goal and vision, understand the enterprise culture landing can achieve what effect. This can be combined with other "5W" to form a complete landing mode. Enterprises to build enterprise culture, the implementation of corporate culture, all want to achieve a certain effect, can be specific to the enterprise culture landing can achieve what effect, business people are still dazed.

    With deep empirical research and rich practical experience, we summarize the eight effects that the enterprise culture needs to reach: First, the concept is highly recognized. The first goal of corporate culture is to let values or ideas inside the heart, get the high recognition of all staff. Second, the optimization of human resources. The realization of the concept of transformation, practical embodiment in the work of employees, life, consciously practice the concept of requirements, consciously improve self-accomplishment, consciously play the role of value, and consciously maintain corporate image. The third is the improvement of management system. Corporate culture to the ground to the enterprise culture management to match the system of fixed, long-term, enterprise management system can be effectively used, no longer as a device to effectively protect corporate culture management. Four is the material environment beautification. Let everything can see the material carrier in line with the aesthetic requirements of enterprises, conducive to the healthy development of enterprises, the realization of enterprise working environment, the beautification of living environment, create a healthy and beautiful harmonious environment. Five is to promote the implementation of the strategy. The guidance of the idea, the formation of behavior, the guarantee of the system and the encouragement of material help to promote the implementation of enterprise strategy. Six is the brand value promotion. Enterprise's brand value in the enterprise culture after the landing to achieve all aspects of the promotion, so that its awareness of better, higher grade, stronger advantages. Seven is to achieve cultural management. The ultimate goal of corporate culture is to achieve corporate culture management and promote healthy and sustainable development of enterprises. Eight is the core competitiveness enhancement. Corporate culture to the ground to enable enterprises to form cohesion, productivity, and ultimately into the core competitiveness of enterprises.

How to make the enterprise culture effect landed? Go