How to make websites better attract search engines

Source: Internet
Author: User

First, increase the weight of the website. Websites with high weights will naturally be liked by search engines. The old websites with higher weights will naturally take advantage of websites with higher weights. Most of the weight of a website comes from its high-weight external links. The search engine determines that the weight of a website with high-quality external links is naturally high, and the external links here also include links of friendship. Therefore, it is necessary to select a highly weighted website to exchange friends. At the same time, the weight of a website is also related to the website's domain name life and website stability. For websites with long domain names and stable website space, search engines will naturally like such websites, and give a stable ranking.

Second, improve the original relevance of website content. At the beginning of the operation, a marketing-type website should locate the keywords of the website, and write content related to the website positioning during the official operation of the website. If you search for keywords through a search engine and enter a website with better ranking, to make the search engine better like the website, the website needs to improve the relevance between the website content and keywords, the website can improve the relevance of the website webpage by improving the original news content, the layout of keywords on the homepage, the internal link of the website, and the external link of the keyword anchor text. Here, we would like to remind you that although we want to improve the relevance of the website, the website cannot collect pseudo-original content. Even if the pseudo-original content is related to the website, it has little effect on the website, the collected content is hard to be indexed by the search engine and affects the user experience of the website. A large number of websites may be indexed by the search engine's K-site. The correlation should be improved, but do not cheat.

Third: improve the user experience of the website. To better attract search engines, it is better to attract users, and search engines will like websites that users like. During website optimization, the user experience of the website must be improved. The website structure should be clear, the navigation should be convenient and practical, and the website should be added to the sharing and adding buttons. Marketing websites focus more on the practicality of websites. Websites are more like users who want to demonstrate the purpose, features, and actual operation methods of products, rather than using flash in a large amount, the website loading speed is slow. It is difficult for users to access the website, and the search engine cannot capture flash content. The icons used in the website should be labeled with alt labels as much as possible. It is best not to use the floating pop-up window mode for online consultation or online message system for websites of the e-commerce type to promote the user experience. Only websites with a high user experience and a high user conversion rate can search engines better like your website.

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