How to master the weight distribution of inner chain and outside chain

How can you optimize a website that gives force? Many webmasters will think: The site outside the chain is very important, as long as the chain enough strong rankings will certainly be very good. In fact, the construction of the chain as important as outside the chain, how to master the chain and the weight of the distribution is very important to the site optimization is very big help. The following is a brief introduction to the internal chain optimization considerations:

　One: The internal chain optimization reasonable, spider crawl depth deeper

Webmaster if often check the diary of the website, will find, search engine spider, greatly will crawl the homepage of the website, if the weight is higher, the depth of creeping will be deeper, some can crawl to three level perhaps four level of content, and the deeper the spider crawl depth, can discover more content, promotion website content collection number, But how can we make spiders crawl a little deeper? Natural to work from the inner chain, if the site chain is very scarce, every time the spider crawl to the home page, and then again, it will greatly affect the task efficiency of spiders, so can not crawl deeper!

The author of the World of Warcraft game site, through the home chain, navigation links, internal page jump and many other methods, so that the site's inner chain becomes more and more rich, so spiders can go through all kinds of chain, crawling throughout the site, so the author's site included in the number of daily added quickly, this is the benefit of the chain optimization! Four prerequisites for successful operation of game-type web site requirements

　Second: Improve the user experience, reduce the rate of site jump

In fact, the site within the chain optimization, in addition to attracting search engine spiders, also affected the user's reading experience, for example, when users read the content of the site, see a key word needs analysis, and this key word will have a response within the chain, to supply response analysis to the user, so that users can extend the time to stay in the site, Bounce rate is naturally reduced, but also the great integrity of the user to search for relevant content of the work, we from the Baidu Encyclopedia entry, you can see the chain brought about by the strong user experience!

And it's just so, the author in the operation of legendary world site, about the relevant game for the optimization of the chain, such as Warcraft and Warcraft, as well as the collection of legends and other differences of analysis, when the user clicks on the key words can immediately find the response content, natural can promote the reading interest of users!

Three: Do well in the chain optimization, avoid dead link many

Following the expansion of the World of Warcraft website operation, many pages as a result of a long time to delete the modification, will present a lot of dead links, a number of links clicked, are not visited by the problem, this time, if not do well within the chain optimization, it is very easy to let users induction anxiety, search engine will be very bad feeling, So in the chain optimization of the site, it is necessary to do a good job of the site's 401 page to establish, so that can be useful barriers to death link to the impact of the site!

This shows that the site within the chain optimization is not insignificant work, not only the performance of the search engine optimization, but also performance for the user experience optimization, and user experience, the chain has no such effect, so there is time, do a good job in the chain optimization and even better than outside the chain optimization more important! This article original starting A5, If the reprint and my http://www.taofuqi.com link, as a webmaster, here thank you!