How to match the colors in the website design

Source: Internet
Author: User

A web designer is more sensitive to color, because color matching is an important point of the entire site. If the collocation of unreasonable will produce level is not clear, the site has no focus, if the collocation is too gorgeous, and some too dazzling feeling. Each customer's aesthetic is different, so the designer is often said by the customer here to change there, has not understood what the customer wants, because the visual sense is difficult to express the language.

The first thing to note in web design is the three elements of color, color available hue (hue), saturation (purity) and lightness to describe. Any color light seen by the human eye is a composite effect of these three characteristics. The second is the intensity of color, simple to say that the impact of different colors on the naked eye of the size of the complementary color to the naked eye produces the most stimulating effect, monochrome minimum. Each color has its own representative characteristics, this is very important in web design, you based on the user's products, corporate image, etc. to measure which color will be more appropriate.

In different products for color requirements are different, the use of the Web page color is best not more than three kinds, this is from the aspect of Hue. Overlay color is the most commonly used way in web design, it is in the selection of a color, adjust his saturation and transparency, create new colors, such a page looks like the color is unified, there will be no messy feeling, but also to meet the level of demand. The white in the web design, is also a very necessary hue, white can dilute other colors, many sites white is white space, he can leave people with a blind space, people feel very comfortable, carefree, the same white can also play the role of coordinating the balance of the page. Here are a few different colors with the table of different meanings.

Red: Is full of vitality of the symbol, is the best choice for the festive atmosphere, he Yong Yang can improve the attention of everyone, create an emergency atmosphere, often used for promotional and other festive festivals.

Yellow: Yellow is the symbol of optimism and youth, in web design, often be used in window shopping.

Blue: is the best choice to create a security trust, which is usually the most important reference in the banking and trade industries.

Green: And rich linked together, also have the meaning of protecting the eyes, so give people a feeling of not sleepy, suggest some large shopping sites can choose.

Orange: He has the meaning of harvest, gold can have some of the artistic conception of the autumn harvest, so many shopping websites will use this color in the next single page.

Pink: This is a very romantic hue and is the best choice for women's websites.

Black: Black is not only heavy also has a steady performance, so many high-end luxury will choose black.

Purple: Purple has relaxed feeling, like lavender color, also has the elegant romantic feeling, is some anti-aging supplies the best choice.

The site in the design, the main color is not casually can, need to combine the company's industry and the form of performance, and then the main color to choose with color for reasonable design, and finally pay attention to the details, so that will make good works, in order to make customer satisfaction.

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