How to mine long tail keywords of a website

The following methods are used to mine Long Tail Keywords:

1. Related keywords in the search engine. This is the most important and basic method. When we search for a word, there will be related keywords at the bottom. Baidu Google has 10 keywords. If you select a vertex, 10 additional words will appear. Therefore, based on the number of in-depth mining layers, you can obtain long tail keywords of 100, 1000, or tens of thousands.

If you use manual mining, it is very troublesome and time-consuming to sort it out. Fortunately, KaiKai has developed a free keyword mining tool for us (please identify admbb software. Some people are selling this function for about 200 RMB ). You can automatically mine long-tail words, query Baidu indexes in batches, and then export documents. Image demo:

Related words at the bottom of the search page are long-tail words that contain the main words and are mined based on the relevance of words. Therefore, the obtained dictionary is incomplete, and a large number of semantic-related keywords are not mined. This requires us to obtain these keywords through other channels.

2. Observe the keyword settings of industry-renowned websites. If you are a stock website, open the top 10 stock websites and observe the keyword settings of these websites. Here, we need to consider one factor. Some big site homepage often only sets its own brand keywords. So you can refer to the keyword settings of their channels and columns.

3. Search for replaceable and complementary keywords based on experience. Software mining has blind spots. First, you need to know which primary word to mine. Some industry terms and titles require the support of relevant experience. You can determine them by reading relevant materials. We also need to mine the word "tomato" when mining tomatoes. Because they are a thing. You can also use the word "air conditioner" to mine words related to the "heater. Sellers who sell electric heaters can introduce their advantages to attract customers who are preparing to buy air conditioners.

4. Popular keywords. The traffic contained in network hotspot keywords is huge. Network promotion should pay close attention to the dynamic information of hotspot events. You can learn about hot topics by observing recommended articles in well-known communities such as rankings and Tianya. For hotspot keywords, it is best to choose a hotspot related to this industry, or use your own website themes as the cutting-in angle. This increases the value of traffic.

5. Prediction of the upcoming popular keywords. Many periodic events can be optimized in advance. Such as the upcoming holiday, various predictions for the new year, exhibitions, and international competitions. The time is determined in advance. You can think of the keywords that will be searched in this event based on the long tail of the keywords searched in the previous years.