How to optimize advertisements and improve click-through Rate

Advertisement form: beautify your advertisement to get it ***
Which type of advertisement do you like? Skyscraper? Rectangle or square? What is the border and background color?
There are thousands of solutions for you to choose from. Many people asked Google to make decisions for them. The result is usually the default appearance setting of the AdSense system.
How many mistakes have they made! My experience tells me that this practice is tantamount to throwing money in the river.
I have also wasted almost a whole year, earning only one tenth of my income, just because I am too lazy to adjust the color of the advertisement.
And location.
Adsense ads displayed on the web page. There are several combinations of their shapes, colors, and locations. You can try it every day for several hours.
Verify each possible combination. But who will do this stupid thing?
Let me tell you some of the most basic principles that have allowed me to multiply the click rate.
Don't make your advertisement look like an advertisement
People do not access your website to view advertisements. What they want is content.
If your advertisement uses a very eye-catching color, a thick border or eye-catching image, visitors can easily recognize it as an advertisement. The result is
Turn a blind eye to them.
If your ads are at the top or bottom of the web page, or in any other corner, waiting for them will also be ignored. So, you know
When it's white, it makes the advertisement look like a part of the webpage's body, so that it will be paid attention to and clicked.
Today, people are used to ignoring the flag-like things. They hate pop-up windows and get tired of advertisements.
Both maintain a skeptical attitude.
So how can we win their trust? Simple-don't let them think it's an advertisement.
The following tips can greatly improve your click rate.
Use text ads instead of image ads
Text ads have more advantages than image ads.
A. Use appropriate advertising forms. Text ads can be well integrated with website content. Image advertisements do not have so many appearances.
Select, you can only change its size and position.
B. You can place multiple text advertisements in the space of a flag advertisement. People like to have more choices. Fei ~ Flying ASP Technology Park
C. The combination of several visual and coordinated text advertisements won't look messy, and the flag advertisement won't be so easy.
D. People hate flag advertisements and don't even look at them. Many experiments have also confirmed that viewers are more interested in text ads related to the website content.
This flag advertisement is very eye-catching, but who will click it? To compare different advertising forms and appearances
The official guide provides better information.
Optimal AD Size
Now you can use text ads and make them look less like ads. Next, it also requires a specific size. Size ratio of Feifei ASP technology @ paradise
Better?
The answer is a large rectangle of 336*280.
Why? The reason is simple, because it can bring the highest click rate. My own research shows that such advertisements look like web pages.
Part of the text. I have tested all AdSense ad dimensions and it works best. Others also told me the same conclusion.
I only need to know this one!
The second choice is a medium rectangle with 300*250. The two advertisements of this size are very effective and suitable for most web pages.
I also recommend that you use "wide-range skyscrapers", of course, as long as it is text, and put it close to the right edge of the page. In chapter 4, I
It will tell you why you should combine these three items.
Have you ever thought about this problem? Almost all PC users use the right hand to take the mouse (even if I am a left-handed person, I use the right hand ). Displayed on
Advertisements on the right edge are "psychologically" to shorten the distance between your right hand and the screen. In my opinion, this "intimacy" relationship will make viewers feel more comfortable.
Therefore, it is easier to click the link.
Stay away from 468*60 ads!
The first thing most people do after registering AdSense is to get an advertisement of 468*60.
A big mistake!
I have a theory that explains why they do this. The same principle can also explain why 468*60 ads have the worst click rate.
Most website administrators have such a mindset: they think their ads are best consistent with traditional online ads. What should it be
What does it look like? By the way, it looks like 468*60. We are too familiar with it and so fond of it, So ...... the result... is ignored.
.
So its click rate is so low, even if some pictures are decorated with nothing better.
468*60 ads seem to be yelling at people: "Hey, I am an advertisement! Never Click me! In fact, you should be farther away from me, the better! "
I rarely find that this kind of advertisement has a good effect, so we suggest you do not use it, or your browser should not comment on it.