How to optimize websites in 2012

First, let's talk about the changes:

Change 1: Focus more on internal optimization. In the search engine website guide 2.0, Baidu officially spent a large amount of space talking about the internal construction of the website. From the title writing to the server's status, he gave a thorough explanation, this shows that baidu focuses more on internal optimization.

Change 2. Pay more attention to bounce rate. What is bounce rate? I believe all SEOer understands that if the bounce rate of a website is too high, there is nothing in the website, however, if it is too low, it means that the website has some substantive content that can meet users' needs. It is also a site that baidu needs.

Change 3: pay more attention to the choice of external chain platforms. There is no need to talk about external links. In the previous article "three major platforms serve as external links to make traffic fly", we mentioned that there are three platforms that can help you improve your website rankings, what we need to add now is that it is not necessarily the three platforms. I personally think that as long as the platform meets the user experience, high activity, and high correlation, this platform is a very good platform, it is suitable for external links.

The three changes of baidu mentioned above, how should we adjust our optimization?

I. Site optimization should be carefully performed

Because we pay more attention to internal optimization, we must do a better job of intra-site optimization. A small improvement may bring about a huge change in rankings, site Optimization should not only be performed on the tag of website keywords, but should be more detailed and deeper. For example, website structure, website dead link, website page size, website opening speed, site Image alt tag, 404 page, 301 jump, content page optimization, etc, these are some details, and they are very broken. Therefore, we need to constantly improve every day, learn more, read more articles by experts, and gradually improve to meet the requirements of Baidu.

2. Website bounce rate

Speaking of the bounce rate, we have to mention the website's click rate. Websites with a high click rate should also understand what it is. I remember Guo Ping said that the ranking of websites = the number of recorded websites * the click rate of websites, at the earliest time, I had not quite understood what this sentence meant. Then I realized that if a website has only been indexed and has no click-through rate, it indicates that it is not in line with the user experience. Otherwise, with a high click rate, the website user experience is good. Now there is a Baidu click device in the SEO field. This software is indeed very helpful to the ranking of websites, especially the keywords on the second page. It is easy to go to the homepage after clicking. However, as we have mentioned above, Baidu now has a higher bounce rate, and user experience plays a very large part in optimization. Therefore, when we have a click rate, we also need to control the bounce rate of the website, so we need to optimize the site content.

3. External link platforms must be relevant

In the past, when I was selecting an external link platform, I valued the amount of content included on this platform. As long as I thought it was well recorded, my external links could certainly be included, however, with the changes made by Baidu, we cannot pursue the amount of records received from the external chain platform. Pay attention to the relevance of the platform and the degree of activity, my practice is to use the group buying worm marketing software in A5 to send a group. The practice is to first capture a large number of website resources, then perform verification, only use resources above PR5, and then automatically sort out group resources based on the keyword relevance, at present, my website's external links are growing slowly, and the results are very good. You can go