How to optimize the online sales of electric dealers

The brewing process of the electric dealer's online sale is very important, not only need to have sufficient preparation work, but also should be combined with optimization technology in the process of execution. Earlier preparations were mentioned in the article "How to achieve online retail sales in the 2012-year holiday shopping season", and only some of the optimization techniques are discussed in this article.

1, do a website audit

While Google continues to launch a series of algorithmic updates, it is still important to optimize technology improvements if your store inadvertently checks out any error signal content sent from the search engine, although in the past a long time, the optimization technology has been changing, but if you don't want to get caught, Have a comprehensive SEO on your store now to complete the audit so you know that you haven't done anything to make Google unhappy in your store, such as manual backlinks, copy or spec pages. This positive measure will ensure that you minimize or eliminate penalties in the next few months, by identifying the wrong signals and improving them in advance.

2. Reduce duplicate content in your store

We are sure you want to see Google send organic links through a series of keywords. However, the production of raw content Products page has become a huge inventory of online merchants a big challenge. By the current Google Algorithm (Panda & Penguin Update), you can be sure that the duplicate content will eventually be completely closed. You can use the following techniques to minimize the replication content of your store.

Write original content for your product page. If there are too many pages, make sure that at least your best-selling product page has original content, and then other product pages you slowly change over time, you can reduce the content of the page in the following ways to repeat:

• Use of specification tags to reduce duplicate content due to specification URL;

• Preparation of original META tags;

• Use wildcard characters of robots.txt files to hide dynamic pages;

• Do parameter processing from Google Webmaster tools;

·“ User generated content "on your product and catalog page. This includes product reviews, product specific questions and answers, FAQs, and more.

Usually these questions you need to consult with your developer and see which extension/module will need to be integrated SEO in the friendliest way, and if the appropriate extensions are not available, intend to develop this feature as a custom developer for your store.

3. Receive feedback from customers and visitors

This may be the most important list of action items. Make your visit to the airliner to share their views and experience on your business site. Your business references should not be based on their own views, should be from the customer or visitors to the content of feedback information, the author recommends the use of the following user comments:

• Why did you decide to buy our products?

• Would you recommend that we go to your friends or co-workers to use the same product?

• Your experience is how to shop with the winner of the electric dealer;

• How will you describe this product as your friend?

• What attracts you to regular Guan Guben sites.

4. Learn about your competitors

If your main opponents are large and can spend millions of of dollars on usability testing, you can assume that they will have a large number of conversion elements in their store. Instead of just copying blindly, do it with a wide range of flexibility, try to do something similar in your store and do a thorough comparative test to determine what is most important.

5, employing remote testers to do usability testing

Learn professional website operators to hire some remote testers for your store. You can set up different test cases for them on your site. You will receive a variety of experience data from actual users in your store, including some written records which help to raise an amazing data problem that potential customers may face in your store. But don't just test your site, but also test your competitors and seek their views on the competition your store faces.

6, know the click and scrolling behavior of visitors

The characteristic analysis of website overlay is not very funny Google in the report element user clicks and which are ignored, you can use some tools to clearly see where the user clicks and also see how many users scroll the page. So if you want to know if a visitor clicks on a link, navigation or banner on your site, and if your budget allows it, it will be a good tool.

7, to provide a good return policy

If your store's return policy is not clear, visitors may worry about buying from your store, 30 days is ideal. Make your return policy clearly visible and buyer friendly to make people feel safe when shopping with you.

8, provide a variety of methods to order

Clearly show all the different ways that customers can use to order from you (e.g. by telephone or fax). Some customers like order in some way, so clearly stating these options will help increase your conversion rate.

9. Provide multiple customer support channels

In the shopping season, the number of visitors to the site increases, so do the number of orders. There are many customer service options and make sure you tell them about your contact page, Facebook page, Twitter page and email. Don't forget to let everyone know your working hours.

10. Test your automatic reply function

Review all holidays to fully expand the automatic response (including all transaction class mail). Make sure your phone number and email address are up to date. Links to your return policy, shipping process, and other FAQs must exist on your site. This can help you reduce the number of calls to support queries.

In addition to the above 10 CLP website optimization process need to pay attention to the content, the general site in the optimization period need to pay attention to content and user experience, in the Electronic business site is equally important, in this article does not mention these content.

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