How to optimize the long tail keywords? Long Tail keyword optimization method

Baidu Encyclopedia of Long Tail keyword definition

Non-target keywords on the site but also can bring the search flow of keywords, called long tail keywords. Simply speaking, all the words that can bring traffic to a website. The long tail keyword is the extension of the long tail theory in the keyword research. "Long tail" has two characteristics: thin and long. Fine, that the long tail is a small share of the market, in the past it is not valued market; A large number of small markets will accumulate a sizeable share of the market-and that is the thought of the long tail. Analysis of the site's search traffic and keywords, we found: for the general small site, the target keyword to bring the flow of the total site search flow of the vast majority. The keywords that exist in the site directory pages and content pages also bring traffic, but few. Long tail keywords have characteristics such as: relatively long, is often 2-3 words, or even phrases; exist in content pages, in addition to the title of the content page, still exist in the content, the search volume is very small, and unstable. Long tail keyword to bring customers, conversion to the site product customer's probability is much higher than the target keyword. There are a large number of long tail keywords of large and medium-sized Web sites, its total flow is very large. For example, the target keyword is clothing, its long tail key words can be men's clothing, winter clothes, outdoor sportswear and so on.
Characteristics of Long Tail keywords

1. Long tail keyword is longer, often is 2-3 words compose, even is a phrase.

2. The search volume is low and unstable.

3, low degree of competition, easy to do up.

4. The long tail keyword brings the customer, sometimes translates to the website product customer The probability is relatively high.

5. Infinite number of words, large and medium-sized Web site A lot of long tail keyword, the total flow is very large.

6, the goal is more accurate, general search this long tail keyword people have very high intention.

Long Tail keyword value

1, from the above can be seen in the long tail keyword although the search for a small number of users, but the amount is quite large, any site to expand thousands of long tail keywords are no problem. And almost every content page can do a long tail keyword. So a site in addition to the core keywords can bring a lot of traffic, long tail keyword can also bring a lot of traffic to the site, even its total volume than the core keyword with more traffic.

2, long tail keyword competition is very small, very easy to get ranked, when you have thousands of long tail keyword ranking, then the daily traffic is also quite large, and search engine rankings to join the user experience factors, this is to promote the target keyword ranking or have some help.
Long Tail keyword selection
1, long tail keyword and the content of your website.
2, the choice of keywords must be users have the possibility to query the word.
3, can meet user requirements.
4, through the website idea and the website business related key words.
5, through competitors to find keywords.
6, through search engine related search to determine the long tail keyword.
The method of acquiring long tail keywords
1, Baidu knows

Understand the user search behavior to be able to better grasp the content, write people have the need for articles. We know through Baidu will be able to further grasp the search users need to find the questions and answers.
Through Baidu know to understand the user's search behavior, then it will help Seoer station optimization of the content of the grasp, the long tail keyword accurate positioning.
2, Baidu Drop-down Box

Baidu Drop-down box when typing a phrase, drop-down list There are a lot of hints, these tips are related to the long tail keyword, Baidu is based on user behavior and set. These long tail keywords tend to bring a lot of traffic to the site, because of this, the network is the existence of professional brush Baidu Drop-down box "people."
From the Baidu Drop-down box can also be simple to see the user's search behavior, Baidu Drop-down box listed in the 10 prompts, are based on a certain period of time to estimate the number of users to determine the ranking of the search. At that time if you want to use such keywords as the core keywords, the need for the long tail keyword further in-depth research and analysis.
3, Baidu related search

Whether in Baidu search engine or Google search engine, it is not difficult to find the bottom of the relevant search such a column, related search this column is for the user better search, that is, pay attention to user experience.
Related search fully embodies the Baidu focus on user experience, for this problem seoer can be based on this situation to be able to determine the key words, small to be able to determine the title of the article. In general, search advice and related search extensions in Google keyword tools will appear, but search advice and related search use the simplest, the most rapid way to develop thinking.
4, keyword mining tools

There are many online and offline long tail word mining tools, long tail keyword tools are often favored by seoer, it can more effectively grasp more long tail keyword, improve the seoer work efficiency. Chinese keyword mining tools are not a few, English keywords mining wordtracker online tools many people use.
5, Website traffic statistics tools

Website traffic statistics for a website to say, has become an indispensable part. Seoer often through the Web site traffic statistics tools to understand the status of the site. Web Site Traffic Statistics tool is not only statistical data, but also to understand the user's usual search behavior, to understand the source of users, more detailed is to understand the user through what search engine what keywords to reach the site.
Long Tail keyword optimization techniques
The first step is to understand the content of the page

First of all, you need to know the content of this Web page, what is your purpose of sending this page content? Not all of the content can be used as a long tail keyword to bring you traffic, and some web content just to make the site more rich. such as boutique decoration nets, such as the site, is a typical decoration of professional web sites. The content of its web page is inseparable from the topic of decoration.
The second step to determine the key words of the Web page

Find a similar to their own content. For example, what is called boutique decoration. Because the word is searched, and the competition is certainly not strong. And when the site is strong enough, anchor text to do a good job, fine decoration is also expected to rank up.
The third step is to write the title and keyword tags

Note that a page tends to focus on only one keyword. A content page can achieve a keyword first, very good. Therefore, the content page title and keyword writing is relatively simple, example: if you want to fully emphasize the site's main target keyword, you can put that word on each page of the keyword tag. such as the source code of the above example: Description tag, if you can customize, for the keyword spread to write about 80 words, this keyword in the description tag repeat 2-3 times. If you cannot customize it, you do not need to describe the label.
The fourth step emphasizes the key words

1, attention to keyword density, as far as possible in each paragraph appear in the keyword.
2, in the first place where the keyword appears, add black to it.
3, the article title, to an H tag, can be H1, or H2.
4, appropriate in the content of some relevant key words appear.
Fifth Step related recommendation

After reading your content, users will choose to leave or continue browsing. If you have more wonderful content, don't forget to recommend it to the user at the end of the article. Effective recommendations can reduce the search bounce rate.
Step sixth record the keyword and its links

In the content page keyword, we call the long tail keyword. We recommend you to have a long tail keyword and a list of its links.
Put this keyword and its links, recorded in your long tail keyword record list, to facilitate the use of anchor text when other articles.
Seventh step waiting for long tail keyword to get a good ranking
Summarize

A website's target keyword is generally a few, and the long tail keyword is not the same, you can put a lot of long tail keyword layout to your website, say you decorate 500 long tail word, but from these long tail word in come in 50~70 an IP, your website traffic is still very objective. Slowly through the long tail of the word to bring the flow, so that the overall weight of the site to improve, the natural target keyword will also have a good ranking. It is more difficult for others to overtake you in the short term. So I really value the long tail keyword. May be in the enterprise site long tail keyword to the flow is not so obvious, but the large web site is not the same, they are a lot of traffic is actually through the long tail word in.