How to optimize the ranking of the website homepage keywords

In a regular website, there are usually several types of pages, such as Homepage/directory page/(or aggregation List Page)/content page/topic page. No matter how rich the webpage style is, any changes can be abstracted into a template, seo/seo.html "target =" _ blank "> The search engine uses different capture and update policies for different types of webpages, even the initial weight values granted to different types of Web pages may be different.
No matter what type of webpage, there should be the most basic SEO considerations. For example, each page of the entire website should have a H Tag layout; all pages should have a certain degree of text introduction content; besides the content page, other pages should be designed with a Description. although Baidu has declared that the Keywords tag is no longer referenced by search engines, many people will still refer to the Keywords when trying Baidu. It is best to set up all pages for convenience, as long as the Keywords tag is not maliciously stacked, there is always no harm, and it is also convenient to use Webmaster Tools to query the keyword ranking of important pages. Below we will discuss several common types of pages one by one
The homepage is generally the most important page of a website and the page with the highest weight in the whole website. Therefore, you must thoroughly explore the available features of the website homepage to make the greatest contribution to the website. Some data restrictions in general sEo concepts can be appropriately improved on the homepage of a website. For example, 2-3 keywords can be located on each page, and no more than 100 links can be found on a single page.
1. Keyword positioning
The normal SEO opinion is that a page cannot be optimized with too many keywords, but the homepage has the highest weight and can undertake more keyword optimization tasks accordingly. Because there are few fixed text introductions on the website's direct pages, it is difficult to layout keywords. Therefore, the Title and Description of the homepage become the main area of the layout keywords.
In addition to Website Brand words, the Title can contain 2-3 keywords that match the homepage positioning and website positioning and have a large search volume. The Title of the homepage is recommended in this form:
Website Brand? 2-3 other keywords to be optimized
You can even add special symbols:
[Website Brand ]? 2-3 other keywords to be optimized
For example, in addition to the first brand word, the title of the homepage of the Beijing site of the market also follows two keywords: "Rabbit fee announcement letter" and "Beijing classification information:
[Beijing market ]? Free Publishing-Beijing classified information portal
For example, in addition to the preceding keywords, the title of the home page of the Chinese novel website contains some other keywords with high competition intensity:
Novel Reading-starting novels (Chinese site)-Free novels, fantasy novels, martial arts novels, Youth Novels, and novel download
As shown in Figure 1, the Baidu search ranking of the keywords displayed in the title of the home page of the Chinese novel website is displayed. It can be seen that the keyword ranking of the website is correct, in particular, the layout of these keywords on the title also enhances the relevance between pages and keywords "novels. Of course, you can also put the website brand word at the end of the Title as needed. Figure (1)
Start point: Ranking of keywords on the homepage of a Chinese novel website
Keyword search index Baidu ranking
Fiction 57942 2
Novel Reading 417 5
Free novels 3011 7
Fantasy novels 5257 37
Martial arts novels 2320 38
Youth Novels 691 25
Fiction 7933 5
Various novels 16
Novel download 8121 8
For Description, use a single sentence to concatenate the keywords of the homepage layout, repeat the core keywords two or three times, and it is best to attract users to click like the design described above and the article title. Although the Description tag is not paid much attention to in the search engine, the search engine often calls the content in the Description to Baidu search results, so the Description tag is worth focusing on.
On the homepage page, you can also find the best way to deploy keywords so that the relevance between the homepage and the target keywords can be improved. Many websites add text content to deploy keywords in inconspicuous places on the footer, and deploy keywords in the DIV title of the content call module, even images called on the home page layout keywords in their Alt attributes
2. Link layout and design
The previous article has made a detailed introduction to the layout of the internal chain. Here, we need to note that the weight of the home page should be fully utilized, and the page links that do not compete for rankings are not important, even the link to the content page can be processed by nofollow or called using JS/framework. Only the weight of the homepage is directed to the core page of the website. Although you do not have to stick to the 100 links on the homepage, you should avoid irrelevant links on the homepage. The call of the latest content on the home page helps to include the content. The call of the popular content on the home page helps to rank the popular content. The right to use the home page is important to balance the actual SEO direction of the website.
Because the weight of the homepage is high, the indexing speed and ranking of the pages recommended by the homepage are good, so the first dress generally carries the task of recommending new content of the website. To enable Spider to discover all the new content added to the website in its first clothes, you can analyze the frequency of Spider crawling the homepage of the website, then, update the links on the homepage to recommend new content based on the crawling frequency of the Spider. A certain principle is designed to enable the Spider to capture the URL of the new page every time it crawls the homepage. In this way, all the new content URLs of the website can also be displayed on the homepage. For websites with too many information updates, there will also be many sub-domain names or directory pages with high weights. In this way, we can allocate the recommended update rules for new content to the main "homepage".