How to optimize your landing page?

It can be said that the home page is to connect you with the world, your customers, your potential customers or anyone's bridge. Doing well or not doing well often means the difference between a successful transformational user and a person who is gone forever.

So, you mustn't screw it up! So, let's take a look at some of the best examples of landing pages and think about what else you can optimize by looking at your login page.

　　Try to keep the login page simple

There are so many things in our life, so it's very important to keep things simple.

No one wants site visitors to be inundated with distractions, and certainly doesn't want them to be misled by irrelevant content. What the site visitors need, and what you should give them, is a clear path that allows them to find what they want to visit. At this point, you just need to take you as a user and imagine what you want to see when you get to the site.

　Keep the login page unique

The login page should not look the same or similar to other pages in the site. You should create a specific template for your landing page so that he looks less content than the homepage of the site. Only need a logo, a simple bold title, a short cut, the site content related to the interpretation, and a picture related to the content.

Impact's Homepage

Above is Impact's homepage, below is the impact login page, the login page is pointed to the key, does not have any interference.

Impact Login Page

　Don't mislead users

One way to be sure to increase the rate of user churn is to use misleading headlines or feeds.

If you're planning an ad, you give it a headline "Men's Sneakers: 50 percent", so visitors don't want to see women's sneakers when they get to the landing page. If you really want users to see that there are other items on your site, these items should be displayed in a secondary position. Put the main content in the head and the middle. The link is placed at the end.

　　Discard navigation

Users come to the login page for something, and you certainly don't want the visitor's attention to be distracted by other things. If you put a navigation menu here, they may roam somewhere else, so you'll lose a user. There is a better solution, is that you can put the homepage of the link embedded in the logo, so that the login page or it is the original appearance.

Webprofits Login Page

Webprofits's logo will bring users to the Web page, otherwise they will be driven away by other intrusive navigational elements.

　Landing Page Form

As stated above: Keep it simple! Do not ask the user their mother's maiden name, the first pet's name or the favorite color! A name, an email and a residence address (if necessary) are sufficient.

If you are engaged in business-to-business business, you can also ask the name of his company. If you're good at helping people change jobs, you can also ask users for more information, including jobs, departments, and so on. Displaying too many complex forms on a login page can make users feel unhappy and increase their risk of abandoning the opportunity rather than taking the time to study the form.

You need to weigh what you're offering in terms of the time a visitor is willing to spend and the cost of their data. As Moz sensibly said: "If you want to send a system message immediately to do registration, you need to provide the user with the mailbox or mailbox and name." But if you have a product or service that needs to be followed by a promotional call, you'll need more information to limit the benefits, but more information will help you eliminate obstacles and improve product quality at the bottleneck. That's the trade-off. ”

H.bloom Login Page

H.bloom login page, the form does not ask for unimportant information.

Maintain the prominence of the login page

Use prominent colors and ensure that the text-action (CTA) button is absolutely prominent. Anyone wants the user to be attracted by what he needs as soon as they come in.

Wisita's Login button

The

Wisita login button. As much as possible to use the highlight color, and suddenly the user's eyes focused on the text-action button.