How to optimize your search engine Image

Or you have a hobby: when you are bored, enter your own name on popular search engines such as Baidu and Google to see how many search results are closely related to you.

Maybe you are a celebrity and are complacent when you look at thousands of search results containing your name-This shows that you are a celebrity who has been noticed by everyone, looking at the ten search results, nine of them are indeed pleasing to your liking, but the remaining one may not seem so perfect, you may think it is a kind of weakness-these search results cannot fully represent your glorious image.
 
 
 

Maybe you are just a white-collar guy who loves to write a blog. Many of the search results are wonderful blogs you have written over time, you will surely be immersed in the joy of sharing your experiences with netizens-This shows that your blog is very popular, but it is not the top one in the search results, at the top of the list is a guy with the same name as you -- this may confuse your friends.

Is there any way to display the search results as you wish? At least the record that reflects your glorious image is at the top, and the result that does not matter to you is put at the end.

Ask Baidu Google for help

We all have a general consensus on the search engine: This is actually a retrieval of countless web pages on the Internet, and the search engine will capture the web page through a certain program to generate a retrieval. If you enter your name in the search box, all Web searches containing your name will be displayed in front of you, that is, the so-called search results. In addition, the process of generating search and search results is automatically completed by the program, and it seems difficult to manually change this process.

However, we should also know that there should be no illegal information on the search engine, such as your ID card number, bank account, and other private information, or books or creations that others possess copyrights, or maliciously slander others. In theory, you have the right to ask a search engine provider to help you deal with these unsightly search results.

Baidu and Google PR people both said that they both have such a mechanism and do not emphasize protection of intellectual property rights, but it is curious that, they are also reluctant to discuss, discuss, and encourage users to solve problems in this way. A person familiar with the matter told reporters that Baidu or Google should say that for all search engine vendors, they are happy to promote "the search results are not subject to human interference and are absolutely objective ", this is the foundation of the search engine service. Once users are willing to use the above mechanism to require search engines to delete sensitive or controversial search results, it means they are forced to admit that they can perform manual intervention on the search results. In Baidu's "disclaimer", there is a description like this: given that Baidu automatically generates a link to a third-party webpage in a non-manual search mode based on the keywords you typed, in addition to the terms of service specified by Baidu, Baidu is not liable for any other contingencies, negligence, infringement, or losses caused by the use of Baidu, nor is it liable for any legal liabilities.

Although search engines are reluctant to intervene in search results, they may have to make choices, such as illegal information. It is understood that both Baidu and Google provide users with a set of "appeal" channels: If users find that the search results infringe their copyright, the user can send the relevant proof file to the report mailbox of the search engine provider (such as Baidu's report mailbox is a webmaster@baidu.com), explain the situation to them, and ask them to remove the controversial search results.

However, in fact, it is difficult for a search engine provider to delete or modify the search results through such channels. According to insiders of a search engine provider, the search engine provider will consider deleting the search results and web snapshots only after the retrieved source webpage is deleted, this can be done only when there are a wide range of controversial content.

Therefore, if you just want to delete a childhood photo that has been circulated on the Internet and is not very elegant, you should not waste time looking for search engine vendors because there is no result.

Beautify search results by yourself

If others cannot help you, and you have a strong desire to "Beautify" the search results, and have certain Internet usage capabilities, you may wish to try it on your own.

The so-called "beautifying" search results is not to delete poor results, but to arrange the search results that you think are nice and reflect your glorious image in front of all the search results, and press the poor search results to the back, or even beyond the 10-page search results.

To achieve this, we need to first understand how the search engine captures webpages and sorts the search results. The search engine compares and computes the information of a website, then a PageRank value is obtained. Other users will first see the search results with a higher PR value, and the results with a lower PR value will be ranked at the end. We can see that what we need to do is to increase the prvalue of good search results as much as possible so that they can press down bad search results. It seems that the truth is very simple, but in fact the knowledge is very advanced. This kind of webpage optimization prvalue has a special term in the Internet field, called search engine optimization (SEO, search engine optimization ), A group of professional technicians in China and Abroad treat SEO as a profession. They are usually called seoer or SEO specialists and Seo engineers. Regular Seo companies usually charge tens of thousands of dollars for website optimization projects. It can be seen that Seo is a high-tech and gold-rich job.

Despite the wide and profound nature of the search engine, we do not have to be discouraged. In fact, the factors that affect the PR value are hidden in our daily use of the Internet. When we write a blog, we mark the title in bold, exchange links with your friend's blog, or even send a group of links to your new diary in the QQ group when you are idle ...... After completing these seemingly trivial things, you may be able to rank several more blogs in the search engine.

Search engine optimization Step 8

1. obtain external links

External links play an important role in the indexing of a website into the search engine result page. That is to say, if the reader directly accesses your website through a link from another website, the more readers, it indicates that the more attractive your website is, the higher your website rank in the search results.

How can we generate high-quality external links?

The best way to produce high-quality external links is to write high-quality content. The content of your website gives readers the desire to read. You can exchange links with other websites, register programs that automatically generate links, and buy links on other websites.

Another way to generate external links is to submit your website to the category directory. Many webmasters are convinced of the effect of this method. When a new website is started, the first step they do is to work around classified directories, select the appropriate keyword and submit it to the relevant page for link.

2. Enrich website keywords

Adding new keywords to your article will help search engines crawl the index of the article, thus increasing the quality of the website. But do not pile up too many keywords. We should consider what keywords people will search for when they find this article in the search engine?

These keywords need to be frequently mentioned in your article. You can follow the following method:

The keyword should appear in the webpage title label. For example, the title label of xinexpress (www.xkb.com.cn) is "xinexpress-xinexpress Official Website ", you can even add more statements that describe your website to the Title Tag;

Display keywords in bold. For example, when you write a blog, you can mark important words in bold to facilitate readers to read and search engines to find keywords; the ALT tag of the image can be placed into a keyword. When you move the mouse over the image, a text explanation containing the keyword is automatically displayed. The entire article must contain the keyword, but it is best to put it in the first sentence of the first paragraph.

3. Make a focused website

If your website is written on the same topic, it may rank well. For example, a website with a single topic will rank higher than those with multiple themes. If you create a website with more than 200 pages and the content is the same topic, the ranking of the website will be continuously improved, because your website is considered authoritative in this topic.

4. Internal links of the site

The search engine uses the "Spider" program to capture web page information, track the content you write, search for web pages through the URL of the web page, and extract hyperlink addresses. Many SEO experts suggest websites provide website maps. It is best to have one or two in-depth links between every page on the website. The first step for a website is to ensure that the navigation contains a directory page, and that each subpage has a link back to the home page and other important pages.

5. Regular updates

The more frequently the website is updated, the more frequently the search engine crawls. This means that the website's new articles can appear in the index in a few days or even hours without waiting for several weeks. This is the best way to benefit your website. If you are a person who can insist on writing a blog every day, your blog ranking in the search engine may be higher than the website of the person who only writes a blog once a week.

6. Domain Name selection is also learned

Domain name selection has a lot of knowledge. The important thing is to try to select a domain name that includes keywords. For example, if you are a mobile phone enthusiast, there are a lot of comments about mobile phones on the Internet, A domain name containing phone or mobile keywords is very suitable for you to establish a website.

Next, check whether the domain name has been registered. If there are high-quality sites and external links, you will benefit. However, there may also be sites with poor quality, then you may be unfriendly to search engines for some time.

7. Write Articles with proper length

Too short articles cannot get a high ranking. Generally, each article contains at least 300 words. On the other hand, do not make the article appear too long, because it will not help you maintain the density of keywords, the article also seems to lack of compact. Research shows that too long articles will dramatically reduce the number of readers. They chose to close the article at the first glance.

8. Submit to search engine

If you have done what Seo Should Do on the site, the website has not yet appeared in the search engine. That's because the search engine hasn't started indexing. Each search engine allows users to submit sites not included. This project generally takes 3-5 days.

The following are the login pages of several search engines. You can submit the links of your website to search engines.

Baidu: http://www.baidu.com/search/url_submit.html

Google: http://www.google.com/intl/zh-CN/add_url.html

Microsoft Live: http://search.msn.com.cn/docs/submit.aspx

Netease-Dao: http://tellbot.yodao.com/report

Finally, we should note that the search engine optimization is based on the long-term exploration and observed technology and experience, using the search engine to accept website Rules, optimize the overall structure, layout, keyword distribution, and density of the website, so that the website can capture search engines in a friendly manner, so that the search engine can be optimized to improve the ranking of the website. Because the ranking rules and algorithms of search engines are constantly changing, and these rules and algorithms are trade secrets, it is impossible to ensure that they are ranked in a certain number of places.

　　

9 factors conducive to the ranking of search results

Detailed description of ranking score categories

1 4.9 use of keyword on website title

2 4.4 external link the anchor text of the external link

3. 4.4 popularity and extensiveness of external links of website quality websites

4 4.1 website quality domain name age (calculated from index by search engine)

5 4 Page quality internal link structure of the website

6. 3.9 correlation between the content of the external link page of the website and Keywords of the website Quality Website

7. 3.9 website quality website connection popularity in subject-related website groups

8 3.7 application of keyword keywords on webpage content

9 3.6 popularity of external links on the page itself

9 factors that are not conducive to the ranking of search results

Detailed description of ranking score

3.8 The server often fails to respond

2. 3.6 is highly duplicated with the content indexed by Google

3. 3.6 links direct to low-quality or spam sites

4. Duplicate meta tags exist in a large number of pages on 3.3 websites

5. Over-stacked keywords

6. Participate in the Link factory or sell a large number of links

2.8 server response time is very slow

2.1 very low traffic and poor user behavior