How to play weibo marketing? How to promote weibo marketing

Playing weibo marketing doesn't matter how many fans you have, or how many active fans you have, but what kind of contacts you have (Internet connections )! For example, I only have 1000 million followers on Weibo, 10000 others, and Yao Chen, a friend of mine, forwarded a microblog to me. It must have a strong influence on this microblog, weibo is influential! The disadvantage of Weibo information is that it is difficult to get angry for three days. seo/seo.html "target =" _ blank "> The search engine cannot bring continuous traffic to your Weibo, blog can bring traffic to users!

Blog information must be valuable. Weibo information is written in fragmented time. 140 words are used to express your views and things around you. It is similar to narrative history! Weibo marketing is a node integrating marketing tools and a reflection of online social networking capabilities. The people we pay attention to represent the people we will see who sends the information. This information is public. If we don't want to see the information we send after the attention, we can block the information. The fast release speed is the advantage of Weibo, blog writing capabilities limit the development of a blog. Weibo has a low start, no requirements, colloquial, and few texts. There are many elites on Sina Weibo. Many jokes can be seen on Weibo! Chicken Soup for the soul! Common sense of life! There are a lot of Weibo users. We need to consider whether our target audiences like Weibo, analyze users, increase fans, optimize fans, and start operating Weibo.

We can sell things and provide customer services on weibo. The highest level of marketing is to turn marketing into unnecessary things. Weibo should set the style and locate the following: the small fresh type is either knowledgeable or fashionable or beautiful. Weibo fans are classified before marketing. How can we optimize Weibo? Note the settings of profile pictures, nicknames, and other basic information. Do not use special symbols for the starting name, so that you cannot understand it. Try your core content in the nickname.

What kind of Weibo content is the fastest propagation speed?

1. Internet statistics show that beauty topics are the fastest spread on the Internet.

2. Official corruption topics spread fast on the Internet.

3. The topic of Hyun Fu spreads fast on the Internet.

4. The promotion speed of charity topics on the Internet is fast. There will be a large proportion of topics related to children, love, and serious illness on the Internet.

5. The propagation speed of the thread is high.

If you gather these five elements, it will be difficult for your Weibo to be confused. Next, Weibo will also have negative information to remind you.

I only care about one person on Weibo at a police station in Dalian Public Security Bureau. Guess who she is? The answer is "empty "! After this message was found by netizens, it was forwarded by Weibo for tens of thousands of times. The public image and trust of the police station were lost. This was a kind of harm to the public. After the incident was exposed, some of the government's Weibo posts have begun to pay attention to their own words and deeds.

What are the groups of Weibo users?

1. Stars

2. Media and magazines

3. Celebrities

4. Merchant groups

5. Government agencies and ethnic groups

Weibo first positioning, certification and V, representing its own professionalism. The construction of Weibo content is based on the above points. Weibo has a red line and what content can be sent or not, it depends on your identity. Weibo must have its own style and improve its influence in social networking. The most important thing is sincerity!

Common promotion methods for weibo marketing

I. Weibo activities
Weibo is a fast promotion method that will make your Weibo dynamic. There are two methods for Weibo activities (we will list sina Weibo's cases ). 1. The event is published based on the rules of Sina Weibo on the event platform event.weibo.com of Sina. Of course, you can use public relations to promote your activities on the platform. 2. Weibo activities are carried out through self-planning. Currently, more prizes are offered. However, Pudu network marketing planning believes that such activities are not easy to operate and promote independently. Activities should be a part of weibo marketing and promotion. In addition, the number of prizes is not critical. The key is whether there are new ideas in the activity. Whether it can stimulate the participation of fans. When talking about the degree of participation of fans, we also need to use other methods to guide fans. In general, we often say that the Water Army, Weibo also has a lot of water Army. If the application of shuijun is well applied, it will help you boost your efforts and make your Weibo feel the rain. If you use it badly, it will be counterproductive. We have been in contact with customers of an organic brand, which is a typical tragedy case of being fooled by experts. After the content was posted, it was quickly commented out by a group of ignorant Weibo accounts. In the end, it is counterproductive to make everyone feel that the activities are fake.

2. Weibo fan promotion

Generally, some Weibo resources are used for content forwarding or direct advertising. For this promotion method, it is recommended to package it into a weibo marketing method. The only advantage of this method is the rapid exposure of Weibo and the rapid promotion of content. However, I have learned a lot when I select a Weibo account. We should not keep an eye on Weibo's fans when selecting Weibo's large size. It depends on the degree of activity of this microblog. View the advertisement content on this microblog. The activity generally depends on the number of historical Weibo posts and comments, and the number of comments should preferably be based on a few pages. To determine whether Weibo is highly active. Another trick is to check the content of Weibo ads. If there are three advertisements in a large size, and the number of followers in this microblog is extremely high, this kind of Weibo is not recommended for general network marketing. While promoting Weibo fans, we need to analyze whether the Weibo main account fans are similar to your business. This will be of great help to the whole promotion. Now sina has a tool that can be directly promoted to fans-Fan Tong, which can be used for massive exposure. Pay by cpm and cpe, which is also a good way for fans to promote.

III. Weibo forwarding

Weibo promotion and forwarding refers to the use of Weibo's large and some Weibo Reds' accounts to forward Weibo content. There are currently three forwarding methods. One is to use a large size for direct sending and use a small number for forwarding. The advantage is that credibility is stronger. The other is official micro-direct hair and small-sized forwarding. This method is commonly used. The third method is to use WeChat official direct mail to use the trumpet for multi-forwarding and multi. This method pays more attention to the multi-layer dissemination of WeChat content.

4. Weibo search

Weibo search optimization is similar to seo search engine optimization. General network marketing plans deploy related keywords in 140 words when doing Weibo content, and adjust keywords on the Weibo page. The best way to achieve this is tag definition keywords + content deployment keywords + a certain amount of related forwarding and comments. It can bring very good Weibo search optimization results. Remember to be an e-commerce company! Now many new Weibo users have begun to purchase products through Weibo, place orders through Weibo, and compare their content through Weibo. Therefore, Weibo search is a must for weibo marketing. In addition, you can create your own Weibo promotion group, which is the same as the station group. However, this work is boring and takes time to accumulate. For e-businesses, Weibo search optimization can be included in the overall seo.

5. Weibo hotspot

When a microblog content is forwarded multiple times, multiple comments will become a popular microblog. However, if this method does not reach a certain amount, it can only be a way that looks nice and does not bring too much effect. Therefore, a large amount of data operations must be performed to create a microblog hotspot. This promotion is effective when you click Weibo hotspot list. In addition, there is also a good way to integrate Weibo activities or content with the most popular Weibo content. Soy sauce is also very exciting. Its exposure will also increase.

6. Weibo applications

Weibo app is also a good promotion channel. However, it is difficult for an enterprise to create such an application. You must be familiar with all the api content and have certain programming capabilities. Therefore, it is recommended that you contact a professional team to customize application development based on your needs. Before developing an application, you must plan the product and promote the application after it is launched. This is a way to spread viruses. If it can be applied well, it may bring unexpected surprises to you! The focus here must be on the graphical dissemination of applications and the ease-of-use multi-propagation of applications. If these two points are not met, this is a failed application.