How to promote brands and products through network marketing

Network marketing is nothing new to the promotion of corporate brand images. After one year of practice, I have summarized network marketing into the following points:
1. the fundamental purpose of network marketing is to quickly establish and promote corporate images and products on low-cost and efficient Internet platforms, effectively accept market feedback, and conduct segmentation management for potential customers, and ultimately achieve sales growth marketing and promotion methods.
In the information age, every enterprise must pay attention to how to use the Internet to reduce marketing costs, quickly obtain customer resources and occupy the market. In general, it is the fundamental purpose of network marketing to transmit effective information to consumers faster and better. After clarifying the marketing purpose, the choice of marketing tools is important.
2. Marketing tools I have used: official websites, B2B e-commerce platforms, industry websites, search engines, instant messaging tools, etc.
Let's talk about the official website. A sound official website is a good platform for customers and partners to fully demonstrate their corporate image and products, the accuracy, timeliness, and professionalism of information directly affect the marketing effect. Keep the official website updated and authoritative in real time, avoid unnecessary errors as much as possible, and give customers the most profound impression through comprehensive display of pictures, texts, videos and links.
B2B e-commerce platform is the most suitable for B2B promotion based on our specific situation (outdoor brand owners, distributors and agents in various regions are our main customer groups and are not directly oriented to the terminal market. Currently, Alibaba Cloud HC and other mainstream B2B websites are used. Their advantages include a large number of commercial users, high traffic, popularity, market share, and world trade websites ranking far more than other similar B2B websites, information is easily crawled by search engines and other websites, and the brand influence is expanded in a larger scope. The disadvantage is that inaccurate information leads to high communication costs, blurred brands, a large number of inquiries, and many sales calls.
Industry websites: portal websites in industries such as 8264 and Luye, because the majority of visitors are interested in the outdoors, knowledge content is more acceptable for such groups, you need to publish information from the consumer's perspective.
As the most common information acquisition tool, the search engine is characterized by the largest coverage of terminal consumers and is the preferred promotion method for the retail industry. Because our company does not directly target end consumers, we have not cooperated with search engine companies. However, the search engine's automatic crawling function has obtained more information from the above three promotion channels, which also plays a role in promotion to a certain extent.
Instant messaging tools: QQ, Tradelink, and MSN are currently the most popular instant messaging tools. They play a role in instant communication and interaction with consumers in marketing and promotion. For example, releasing the latest product information in the QQ group is the fastest way to establish contact with customers, and is now widely used.