How to properly utilize nofollow labels

Nofollow is a rare tag in our Seo operations. It is like a double-edged sword. The key is how you use it. The nofollow label is used to export weights.
How can the nofollow tag play a major role in Seo optimization? I will discuss with you how to make good use of the nofollow tag.

I. nofollow label Concept

Nofollow is the attribute value of an HTML Tag. The emergence of this feature provides a way for the website administrator to tell the search engine to "do not track links on this webpage" or "do not track this
Specific link. The tag indicates that the search engine link is not edited by the author, so the link is not a trusted ticket. The correct method of nofollow is <
Href = "url" rel = "external nofollow"> anchor text </a>, external
Nofollow is a more professional method than nofollow, that is, it clearly states that the link is an external link, so we have widely used the rel = "nofollow" format, so the search
This method is used by the cable engine by default.

Ii. Common Use of nofollow labels

1. Use of intra-site optimization

Many webmaster friends like to use the robots protocol to block directories or pages that do not want to be indexed by search engines. In fact, they can directly use the rel = "nofollow" label to put it in the tag of the directory or page Link, then the SPIDER will not track this path and continue crawling. You can also write it to the meta label description on the current page.

Method 1: write "nofollow" on the meta tag on the webpage, for example, <meta name = "Robots" content = "nofollow"/>, in this way, the search engine is told not to trace all outgoing links on a webpage, and the voting weight is not sent to these links.

2. Use of website export links

Links are often exported on websites. Of course, links are not links of friendship. The link with the nofollow label will increase the weight of the current page.
Transfer to other pages on the site to increase the website weight. However, there will also be a problem, that is, you cannot use the nofollow label for all the outbound links of the website, because the search engine will think that your website is engraved
Optimize external links to increase the possibility of punishment. For Google search engines, all exported links to a page will be weighted, regardless of whether the tag exists or not, so nofollow is added.
The link of the tag will also be given a weight, but it will not be passed, so the overall weight of the page will evaporate part or all.

The second method is to write "nofollow" on a link on the web page, for example: <a href = "http://www.xxx.com"
Rel = "nofollow"> Seo </a>. The write effect is the same as that of the first method. The difference is that the first method is applied to the entire network.
All external connections on the page, and the second method is to act on a specific external link.

3. nofollow cheating

Many webmasters use this label attribute to prevent external links from passing weights and voting. Normal shielding is not a problem. Some webmasters use links to cheat and add them to the link a tag.
Rel = "nofollow ". In the past, many webmasters tools were unable to check the cheating attribute in the links. However, many webmasters tools can detect and display this cheating method because the links
No one will go back to view the other's friends after they become more popular.Code.

Any website tag should be used properly. Excessive or cheating methods will be punished by SEO for being regarded as a black hat method. Seo optimization is necessary, but it is necessary to be reasonable. To be reached
Better results. The above is my role in the optimization of nofollow labels. I hope to help you,ArticleBy http://www.gzhj-gb.com
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