How to quickly and accurately find the right Web page background map?

Create a sense of scene with images, enhance the user's real experience, in recent years, the picture as a background to fill the entire screen of the design is more and more extensive, once only the fashion trend site or photography site will be particularly dependent on the impact of the image, but now almost any type of site may use this large picture as a background, In particular, corporate brand promotion, product introduction and so on.

In the design of the Web page process, need to use a large number of pictures, and found that most of the pictures are different styles, no brand sense, then how to find the right and the right to apply the picture?

　　How to apply pictures correctly

Collated some experience summary for everybody's reference:

　　1. Refine keywords to find pictures

First, you need to refine the product characteristics of keywords, through the form of keywords to find the right picture.

The image above is Google's official website banner background for a picture of the plane to look out, it is not difficult to find this analogy to display the cloud disk slogan "Anytime use", at any time, any place can use the file. Transposition thinking, if we design Google Cloud Disk official website, first extract the keywords: anytime, anywhere, automatic synchronization, oversized space and so on, with the most prominent features and Representative keywords to find the right picture.

The image above is IBM's MobileFirst products, which mainly for the user mobile applications from the creation to the maintenance of the introduction of integrated solutions to provide users with more convenient services, then based on the project to extract the key words: mobile phones, users, the site with a person holding a mobile phone to use the picture, The aim is to highlight the business characteristics of the project.

The image above is the Apple website, research radio Technology enterprise-Qualcomm's web site used in the image is also refined through the product characteristics of the keyword to complete the selection of pictures.

　　2. Branding of pictures

What is the image branding? Through the keyword to find the image of the depth of processing, so that the application of the project in the picture are a set of unified style, such as the image can be in the tone, color saturation and characteristics of the style to make adjustments, and so on, below a few examples.

Google Drive official website extracted pictures, these pictures are not difficult to find, whether in hue, color saturation is consistent, characterized by low saturation, deep color and picture noise, color on the novel features, style has a clear brand unity.

Pictured on the website of SAP, the world's largest business-to-business company offers solutions for businesses and other companies of all sizes, just as it uses pictures from different industry scenarios: colorful, but not too bright, all of the pictures they use have these characteristics.

The brand image of the US Qualcomm website is impressive, unique brand characteristics of a single tree, color on the use of cold and cold collocation, the gradient effect is cleverly superimposed on the picture, although the color type is not much, but in style, brand has a strong unity, so that people have more profound memory of brand recognition.

　　Project Practice

Last year did a few Tencent Cloud project revision, try new style exploration, typesetting using a large picture for the background. In the design process, taking into account the long-term development of products, through the study found that the image of a unified style in the Product brand promotion has a very important role, through several grinding quickly sorted out the implementation of the program. Tencent Cloud Line on the new version of the page image has been achieved a unified style.

　　Summarize

The

Large picture as a background design style, although this design method is very powerful to grasp the user's attention, can accurately apply the picture and achieve a greater experience effect is very important, if you want to grasp, understand the project background, use keyword way to find more suitable picture, in addition also need to pay attention to the user to the product impression degree, Then the image of the brand is particularly important, the product used by the picture design for a set of unified style out of the effect is immeasurable.