How to retain your site's users and let them advertise your site for you?
Note: A brief summary, because it is the Web page Bar Group discussion summary, appear article line is another friend to participate in the discussion.
Begin:
This is two steps, first of all, how to retain the users of your site?
How to retain the users of your site, you need to know what the user needs, why will look back?
The key is to look at the content of the website, the program is also very important, content, function, interface should be equal to each other.
The content is most important, the quality is good the website opens slowly not to open does not bother to look
I personally think that the content is kingly and friends with different opinions can discuss
1. There are good content, but the interface is not friendly, no.
2. There is a good interface, but the function is not enough, no.
3. Have good function, but the interface content is not enough, no.
Content is best to be original, if find to find out, your information others have, why come to you here
Free entertainment can keep people, or others do not, but the most important is the customer experience, users like is the top priority
Website to do has the characteristic, the experience, this word is from the user's angle to consider, I thought or chooses each case, this discussion has the pertinence, the request is fresh, the characteristic. The original must be able to attract people, the content of a good person to call friends together to your station
Content--> Service---Platform to see what your content is, if only some of the article information, unless the big site and experts can have a large number of supporters, I think the service is also a kind of site content.
Many users are driven by interest, I am most impressed is that there are 3 of those SEO learners, the initiative to add my station collection.
The first is to lock in your service objectives, do not do very much. But must be specialized, just like Ma Yun also said, ambition to lofty, but things to small
In the context of Chinese characteristics, most users do not know much about computers, they need simple operation, friendly interface, and quick search of information.
The site of the user is a site of life. There is a certain amount of user groups, the ability of the site to have a good development. From my point of view, my site is mainly news, life, research topics, people interviews, commentary and so on. In my view, the retention of users can start from the content of this aspect, news updates, the reality of life information, the representative of the interview object, the feasibility of research, the objectivity of the commentary to grasp. Secondly, the structure of the site, the version of Fast, tonal and so on, are the necessary conditions to retain users. In a word, everything from the user's point of view, to make their own website.
Also, it's best to look at what you need in this industry and what you really need, and then you offer them
To keep people, the most important thing is to let others feel that you can get what he wants, and often there are new things, each site will have different user groups, how to find out the interests of this group to retain users, if they have needs, you can give advice or help, each visit, as a guest, A person who buys your products and offers them free service. These are basic, the most important to let users have the feeling of home, but they feel that they are part of the site, there is no need for him, if to help him find. He will be very happy. He often comes in the future, or says he always pays attention.
Do you want the actual operation, but once the user reaches a certain number after how do you care? If the webmaster can build a platform for user assistance, is not better?
Yes, and many of them are individuals, one person, how to do it, easy to use is fundamental China Mobile and Chinese unicom are very big but why more people choose China Mobile, you do not have the ability to cultivate 1000, you have trained 10 real, let them to help you, and only then to develop, and then the following 10 to develop 10 , the development of 10, my team is basically like this growth, from the product design so that users contribute to the ultimate content
How do you do it specifically?
For example, the entertainment station's users, in addition to the content, but also to be recognized by other users
The construction of the website atmosphere is a big problem? The atmosphere of the website is very important. Retaining users is only the first step to improve the user's enthusiasm
For example, users contribute some content for the site, the site should be from the mechanism to highlight the user, so that the user's drive other users
How to improve?
Originally I do Network game operation, a good player can drive 20 people to play games, 10% of users can provide 50% of income, the site should also be so
There are also excellent can build personal anthology, etc., even some stations and incentive system
How to stick to the user can look at the horizon, see why users will continue to contribute content
You look at the Internet now people, not chatting QQ, watching movies, is playing games, on the forum site less AH
We do not have to catch all the users, the site traffic is not the most always want, our task is $, pay attention to the conversion rate
Positioning is the most important! Understand their own customer groups, and then for them to service! Think it's more objective to say
Chat QQ, we can do a QQ community, specifically provide tutorials, avatar download or some skills, etc.
Website to keep people and to others to help you promote the words, is to understand the user, and then a detail of the user needs to do a good job
What should you do to provide services to others?
Leave "If you,,, welcome to explore, qq:*******" in a prominent place on the site, for people in need of help, steering optimization, providing an optimization tutorial, and discussing the issue with everyone
The first perfect website interface and function
Second, add some useful content to fit your website
Third propaganda, so that the site seems to be popular
Set up a set of perfect incentive system
Want to let the user help you advertise. Also need him to participate in your construction, provide the good content, he will only say thanks to you, will only keep him to continue to focus on your station, and will not necessarily help you to publicize
The user voluntary propaganda actually belongs to one kind of internal promotion internal promotion must do well its actual effect is the best
Yes, that must have very good content, popular service, etc.
Why do you want to advertise for you?
The content of good and bad is relative
In turn think about it, promotion and not promotion is his recognition of your degree, not entirely in the content
What if you set up a system of purely rewarding nature to motivate users?
on today's topic, keeping the user is a topic, how to let him go to publicity is a topic
How do you get them to advertise? A sense of identity on the site
What if you set up a system of purely rewarding nature to motivate users?
The essence of society is the interest-driven, just a model
We can view it! Not necessarily to imitate, and the mode of the cost of how many personal owners can withstand
The internal promotion of the meeting is very effective also in a short period of time to gather a lot of users
A friend of mine to do a forum, did not know to have 1 years to optimize so say, all rely on word-of-mouth propaganda, although do not very big.
Finish
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