How to seize the "first thoughts" of others

"Knowledge explosion" "Information explosion" Everyone is saying, is a cliché. In such an era, it is not easy to attract the attention of the marketing audience, especially on the Internet. The Internet is a marketing medium that everyone can use, everyone can publish their content on the Internet, for their own business interests drum up, creating a human unprecedented "world datong" information equality environment. In the past, a person wanted to own a copy of the media, such as television, radio, newspapers and so on, and do not say that the issue of policy and law, just invest in a piece of no one dares to move the idea! Now, however, everyone can do it by publishing electronic publications online and creating a media website. The so-called "rare things for You", everyone can do the media, then this media is worthless. There are 100,000 people on the Internet may have 100,000 sites, there are 100,000 media, 100,000 online marketing base, millions of people on the Internet may have million sites, there are millions of media, million online marketing base! Is it easy to get the attention of a particular audience in a vast array of websites? Therefore, in the new virtual competition environment, there is the preemption of the audience "the first idea" (Top-of-mind Awareness) such a marketing strategy.
The so-called "primary idea" refers to the subconscious reaction of a particular brand in the eyes of the audience (potential consumers) when a demand arises. Businesses seize the audience's "first idea" is to make its name, address (url), business at all times become the audience in the production of related consumer demand when the subconscious. It is self-evident that the meaning of having someone else's "primary idea" is self-explanatory. Because modern people do not have the time or the desire to study all the related products before they go shopping, most of us usually just call the "first idea" merchant.
It should also testify to the fact that the Battle of marketing is a battle of consciousness (attention), not of the product. In fact, marketing is about "awareness" of learning and skills. This means that you don't have to be the "best" company to offer the best business at the most favorable price, as long as someone else is willing to buy your "account", you are the best! The market should be the sole criterion for determining whether a firm is successful or not. In business, it is the hard truth to sell something. In the same way, if you're looking for a job, if you can get the HR Director to believe that you're the best person, you win. If you are courting, the other side chose you rather than your rival, no matter how good the rival rivals, can only be your defeated. ---this is the value of "marketing".
Return to the story, then say "first thoughts." If you successfully imply to the marketing audience that you are the "best" (without clearly speaking, hinting), people often leave you as the "best" subconscious, so you win over your competitors. In this sense, the "first idea" marketing strategy is to win the potential customer idea rather than money strategy.
Follow this line of thought to explore the technique of winning the "primary idea" of the audience (potential customers) by writing a book. Here we only say "Long March first step": Image packaging, if it refers to the operation, there is a fashionable word "ci" (corporate image). If a company produces a product, designed to two different image packaging. The quality, quantity and price of the two are exactly the same, which one would you choose? You'll find that packaging feels "more valuable" than natural selection. This "more valuable" feeling comes from the design of loud names, product warranties, price concessions, additional features, and so on.