How to select products for Taobao customer single product promotion

A brief introduction to my experience. I started to contact Taobao customers in middle April this year. I found that I had been working for less than 6 days by counting my fingers. Two months later, the main category of "female beauty" products were divided into four categories: weight loss, breast enhancement, skin whitening, and freckle removal. There are successful cases and lessons from failure. Good at summing up. Learning from failures is a quality that every webmaster should possess.

At this point, many people may ask, how do I choose a good product? Here I will talk about how to select a single item from my personal experience in Taobao. I personally think that good items should have the following characteristics:

1. Profiteering products. What is a profiteering product? I defined it as a product with a commission of more than 30% yuan and a single product price of more than 120 yuan;

2. Products with high transaction records. A high turnover record indicates a high sales volume. However, we can temporarily think that "the product has a good reputation ". Why do we emphasize "temporarily", because the vast majority of high transaction records have moisture, and there is speculation in them. Especially for products whose transaction records are not very stable, today shows that the transaction volume in 30 days is 10000, and tomorrow suddenly reaches 6000, and the day after tomorrow jumps to 9200. It can be said responsibly that such products are not worth promoting.

3. Buyer rating. Based on my own experience, I believe that products with scores between 4.5 and 5.0 are trustworthy under the premise that the transaction record is high. This shows that the seller has a certain degree of credit and the product is basically consistent with the buyer's.

 

4. rating details. this is very important. By investigating the buying psychology of some female friends around us, we found that if a person prefers a product on Taobao before making a purchase decision, generally, you will carefully read the user rating records on at least 3-5 pages. If it is a mixed reputation, the product may feel unreliable, and the quality or efficacy may be exaggerated. I think a good rating of more than 80% is a basic requirement (here we have a premise that we should evaluate our products and do not consider the logistics factors, let the remaining 20% tolerate the malicious slander of those competitors. In addition, there is a detail in the review details, the number of review results per day. I often find that some products are well received every day when I push weight loss products. Suddenly, one day I don't have a comment (even a negative review), and there will be many more in a few days.

Therefore, when choosing a Taobao customer product, please observe the problem from the buyer's perspective and think more, so that you are one step away from the successful promotion of the product.