How to Select valid keywords

For enterprises that have done a lot of websites or personal webmasters, selecting effective keywords is self-evident in the importance of a website. However, it is not easy to choose effective keywords, we do not only need to understand our industry characteristics, but also the keyword algorithms of Baidu and other search engines. Finally, we need to understand the keywords that users enter during the search process.

Since we need to select valid keywords, we need to understand what keywords are.

In a broad sense, keywords are keywords that can be used to search for information through search engines. At the same time, a keyword can be either a word or a word, or a simple word at the same time. For example, from the code, the keyword is a string of characters in the header file in the webpage code. Generally, the keyword is represented by keywords.

For example, site construction is a core keyword of our industry. We can often see which of the following words or phrases is good for site construction in Dalian or site construction in Dalian? For core keywords, there is a long tail keyword that we often use.

What is long tail keyword? The long tail keyword is relative to the core keyword. The character is longer than the core keyword. It may be a long phrase or a short sentence. Just like the example I mentioned above: Dalian site construction, Dalian site construction which is good.

Long Tail keywords can play a guiding role for a site and core keywords, and can improve the ranking of core keywords and the overall weight of the site. The long tail keyword is much better than the core keyword with strong competition. Since keywords are very important, whether it is the core keyword or long tail keyword, the more the better?

The core keywords are generally written in the code of the site homepage, while long-tail keywords can be written in other pages of the site homepage, and the weight of the home page is increased through the accumulated weight of sub-pages, this improves the ranking of the site's core keywords. However, for search engines, the ranking of evaluation keywords is not due to your site? With a lot of keywords, your site's keyword ranking is very top. Generally, the keyword setting of the site homepage should not exceed five core keywords. The more keywords you set, the higher the overall weight of the scattered sites, so that the ranking keywords cannot reach the optimal effect due to the scattered weights. Therefore, we recommend that you do not select more than five keywords when selecting the core keywords. However, when the site weight is very high, do you want to add them? Keyword.

We have already understood the relevant information about keywords, So the most important thing is how to select effective keywords.

How to select keywords is the top priority of a site. Because after we select keywords, all the content of the site may be edited around these keywords, the construction of internal and external links will be centered around these keywords that can bring benefits to the site. Therefore, it is very important to select valid keywords. There are several ways to select valid keywords:

First, learn from the industry. After each site is built, there is an industry in which we can select keywords based on our industry characteristics and expertise. Remember not to select keywords that are very popular when the site is just established, unless you have a large Optimization Team. For example, the author's industry is the site construction industry, but does not select "site construction" as the core keyword, but "Dalian site construction" as the core keyword. Why? As a regional site-building enterprise, the chance to receive orders from other cities is smaller than that of Baidu, even if the keyword "site construction" has been ranked on the Baidu homepage, however, if you really need a very small number of services, it is better to choose a keyword with a region as the core keyword. In addition, Baidu has automatically indexed the first few digits of the region as the fuzzy query result. That is to say, you are a large connected user. When you search for the keyword "site construction, the top three results of "Dalian site construction" can be found in your search results.

Second, analysis based on competitors. Competitors are always models we have learned. When they have already achieved scale in the industry and have a very good ranking in search engines, we can imitate their keywords to set them. However, we must analyze the advantages and disadvantages of our competitors and ourselves. Assuming that your competitors have a very good site structure and a large Optimization Team for optimization, you cannot compete with it, but are confident to do the following, then we can select these keywords. If we cannot determine whether the second or homepage can be achieved, we will select the popular keywords as the first choice.

Third, based on tools such as Baidu drop-down box and Baidu index. In the Baidu drop-down box, Baidu index, and Baidu-related searches, many popular keywords matching the core keywords can be seen. We can choose based on these keywords.

Fourth, the recommendation search list. We can view many popular news and Popular searches on Baidu. These popular search lists have become a good way to filter keywords.

Fifth, keyword recommendation tools. There are a lot of keyword recommendation tools on the Internet. We can find a few more for evaluation, and then select your favorite keywords. You can search for a large number of websites.

Finally, when we have determined the valid keywords, We need to optimize these keywords. optimization is a continuous process, so we should not choose the cheating method in a quick or quick manner. For example: Build keywords, these methods are no longer useful, and are easily downgraded by search engines. Therefore, the keywords of the site will quickly increase the ranking based on the actual content.