How to use color psychology skillfully to improve the conversion rate of website

Colours can have a significant impact on people's attitudes and emotions. When our eyes see a color, the region of the brain called the hypothalamus receives the appropriate information and sends a sequence of signals to the pituitary gland, the endocrine system, and the thyroid gland. When the thyroid receives the signal, it emits a signal to release the hormone, causing the mood and mood to fluctuate and eventually trigger behavior.

Quicksprout's findings suggest that 90% of product evaluations will include color. "Color," wrote its analyst Nier Pater, "When you decide to buy a particular product, 85% of the reason is from color." "Similarly, the color will affect the conversion rate of the site, which is an obvious fact, then look at this article, ready to fight."

Our bottom line is: Choose the right color, create success.

　　What is color psychology?

To better understand the techniques mentioned below, you might want to start by understanding some of the information related to color psychology.

Color psychology is a subject that studies how color affects human behavior. Color psychology is actually a branch of the broad field of behavioral psychology. Simply put, it is a fairly complex area. Because of the difficulty of theoretical examination, some skeptics even have contempt for the whole color psychology. In the field of color psychology, my own research, as mentioned in the article, lacks scientific evidence to support every argument. But there is no reason to dismiss the color as a profound and indisputable influence on the person.

There are some key facts in color psychology that are beyond doubt. In a peer-reviewed journal paper, author Satijandra Singh points out that it takes only 90 seconds for a customer to form a view of a product. And, 62%-90% of the interaction comes only from the product color itself.

Color psychology is a course for entrepreneurs, business managers, architects, gardeners, chefs, product designers, packaging designers, shop owners, and even prospective parents who decorate baby rooms for newborns. Color is decisive, and our success depends on the use of color.

　　Where should we use the color?

Let's go back to this article. Because colors are ubiquitous, we need to know where to put these little tips into use. This article will discuss the application of color in website design. Specifically, we are discussing the color scheme of the Web site, which will include the header, title type, border, background, button, and color selection of the pop-up window.

In the following example, Ninjajump uses a green-yellow-red color scheme in its logo, phone number, video, menu bar, picture, category menu, subheadings, and sidebar. The techniques we discuss next can be applied in similar areas as menus, sidebar color schemes, and so on.

　　Choose the right color in the right way

It's a tricky thing to use color. You have to use it in the right way to target audiences at the appropriate time.

For example, if your site is for sales of inflatable homes for kids to play with, you won't consider using black pages, but will be similar to ninjajump.com color choices.

For children's inflatable home sites, you tend to use a lot of bright and vibrant colors, perhaps some red, green, plus a yellow fill. On the other hand, however, if your goal is to sell a product to a female customer, you should avoid brown or orange. This may be why L ' Oreal's official website chooses black and white as the main reason, supplemented by purple.

I will explain the following techniques in a piecemeal way. In order to successfully apply the correct color psychology, you need to follow the following core principles:

The right way

The right time

Target Audience

Appropriate reasons.

Here are some of the techniques that professionals use when dealing with transformation and color.

　　Color tips will improve your site's conversion rate

　　1. Women are not interested in gray, Orange and brown, and they prefer blue, purple and green.

The sociological difference in color preference is the subject of this whole branch study. Patel made the right choice when citing the color preferences of both sexes.

In a survey of color and sex, 35% of women said Blue was their favorite color, followed by purple (23%) and Green (14%). The top three colors that female respondents disliked were orange (33%), Brown (33%), and Gray (17%).

Other studies have confirmed the findings, revealing the fact that women dislike earthy colors and prefer the original color. Take a look at how these theories have been applied to practice. Click on an Electronic business website where any target audience is a female group, and you will find that the colors that these women prefer are fully applied.

Milani Cosmetics is a website based on female clients. As a result, no orange, grey or brown is visible on the home page.

Three of colors favored by women (blue, purple and green) are visible on the home page of the woman ' s Day website, which is designed to appeal to the target audience.

The vast majority of people think that women's favorite color will be pink, but the reality is not. In fact, only a small percentage of women choose pink as their favorite color. So while pink may be associated with feminine traits in color psychology, this does not mean that pink is attractive to all women, or even to most women. Choosing colors other than pink, such as blue, purple, and green, may improve the attractiveness of your E-commerce site to female visitors, thereby increasing the conversion rate.

　　2. Men do not like purple, orange and brown. They are more interested in blue, green and black.

If your sales target is for male customers, then the site must be away from purple, orange and brown. In contrast, choose blue, Green, and black. The colors of blue, green and black are masculine in the traditional sense. However, it is somewhat surprising that some male respondents did not regard Brown as a favorite color.

　　3. Blue helps foster a user's trust

Blue is one of the most widely used colors, and the reason is very good, many people like blue.

Read some literature about blue and you will get the following information:

Blue is a color that represents trust, peace, order, and loyalty.

Blue is the representative color of American companies, its subtext is "calm, please believe and trust me ..." Please be confident with what I say!

Blue makes people feel calm and calm. It is often described as a synonym for peace, tranquility, reliability and order.

The psychological role of Blue has reached a wide consensus in academia. The subtle message of trust and tranquility that it conveys is true. You can use the blue to optimize your website and login interface.

Facebook, the world's largest social media network, uses blue. For a company with a core value of transparency and trust, this choice of colours is by no means accidental.

PayPal, which provides a billions of dollar payment transfer service, is also a blue fan. This will help increase the degree of trust in its web site. If PayPal uses red or orange as the theme color and trademark color, they may not be able to reach today's website conversion level.

Blue is actually widely used by many banks. Capitalone.com, a large internet bank, used blue.

Although Blue is a color that is not problematic, it must not be used in food-related matters. Dieters who eat on a blue plate can successfully restrain their desire to continue eating. Evolutionary theory argues that blue is a toxin-related color. There is no food in the world that is blue, and blueberries and plums are only blue on the skin. So, if you are a food sales industry, do not appear in the Web site blue.

　　4. Yellow indicates warning

Yellow is the color that indicates the warning. As a result, yellow figures are often visible in warning signs, traffic signals, and slippery floor reminders.

On the yellow, there is a seemingly strange phenomenon, that is, some color psychologists think yellow is related to the color of happiness. Business Insider's report said that "the use of yellow brands is to show their own taste and show friendliness." "This shows that yellow can be lively. However, because the yellow can stimulate the brain's excitement center, the lively feeling may just be a mood high-pitched state, not pure happiness.

Color psychology has a close connection with memory and experience. So if someone had had a pleasant experience with a man in a yellow T-shirt, he would have eaten in a fast-food restaurant with a yellow archway, or lived in a house with a yellow wall, because yellow might remind him of that happy memory.

One of the most widely cited "facts" about yellow is that it makes babies cry and adults become more angry. So far, I haven't looked for any research that would support this argument, although everyone is happy to mention it repeatedly.