How to use fish bone analysis method to improve the ranking of websites

With the progress of the Internet, Baidu in the Audit keyword rankings have done more and more meticulous. Webmaster friends and I reflect the situation: the morning when the keyword ranking is very close to the front, is happy unceasingly, the afternoon suddenly found the ranking back again, or after a few days back to the original point. The fledgling webmaster could not be puzzled. The author reminds you, this is Baidu in audit your website.

Fish Bone Analysis is a professional analysis of causal relationship tools, in other words, increase site traffic, improve keyword ranking is what we want "fruit", and "because" is what we should take measures. In reverse thinking, what is the "cause" that can really cause the desired "fruit"? Draw a game fish bone map, to "How to improve the site's keywords ranking" for the Fish Head, writing depicts the remaining fish bones.

Headlines highlight value, take people's attention

The title of the website should be innovative, set reasonable, be able to match with the keyword that the user searches, show its value. What is the reason that users give up their competitors ' clicks on your site after the initial keyword search, or is it because your headline attracts him? Transposition thinking, we every day through the network to search a lot of information, in the input keywords out of the page, the site's title is the most eye-catching. In this era of innovation and fashion, it is worth examining how to make your title cater to the tastes of most people. The author believes that the title should be combined with the current network of popular users, appropriate to add some homophonic or connotation, to trigger the user's curiosity and interest. In this era of eye economy, let your title be on the verge of a hair-trigger.

Do not do "title party" to avoid the risk of falling right

The title of an article or a post is very attractive, causing the user's curiosity to find out. After looking at the point of view but found that content is not so, let a person disappointed extremely. Such behavior is called "the title Party", and users do not like the title party. The content mentioned in the title must exist in the website and be of high quality. The title of the party's risk is too large, even if there is increased traffic, once the complaint or Baidu found that the jump rate is also quite high, search engines will also give the right to fall, so it is not worth the candle. Search engine will be the nature of the site to analyze the amount of natural clicks, the higher the nature of the site ranking will be better, that the site more valuable, the audience more groups, the search engine to give the trust will also improve.

Set up analysis system to induce natural clicks

User needs in the process of changing, the construction of the site to meet its changes. The establishment of the website Analysis system, on the one hand grasp the old user, to prevent its loss, on the other hand broaden the user face, to meet more new users, improve the comprehensive flow. The use of the site's data statistics, such as the thermal attempt, included, snapshots, bounce rate and other changes, compared with other sites, combined with statistical analysis tools, the development of a clear Web site short board. For example, the use of the half logarithm analysis, the site and another function similar, content comparable to the comparison of various aspects of the analysis, to obtain the advantages and disadvantages of this site. Summing up the results of the analysis, find out the key factors of no improvement of the clicks, make a reasonable solution, and make a purposeful optimization. In addition, attention should also be paid to observe the effect of optimization implementation, whether to achieve the desired goals. If not, what are the problems that cannot be solved or are they new?

Analysis system is an iterative process, we need to continue to carry out data statistics, analysis, summary, make plans, look at the effect of 1.1 points accumulation effect.

Summary: Rome overnight, keyword ranking also not can be achieved overnight. If a sudden promotion is only temporary, to understand that only Baidu test, the key is the accumulation of daily. Everything is the same, only the accumulation of quantity can contribute to the change of quality. Learn to use the fish bone map analysis, to find a root bone of the practice, to draw a fish that belongs to you. This article from the Shenzhen Moving Navigation Network (***.0755-banjia.***) original, reproduced please indicate the source.