How to use Google Analytics to subdivide keyword promotion effect?

For the majority of stationmaster, Google Analytics is a very good statistic tool, use it to be able to statistic various data, in order to help us improve effect. There is a problem, a lot of stationmaster will face, that is how to make effective classification to the numerous source words of every day, and choose the key words of value from it, continuously enhance the effect? Today we are going to introduce a method.

Step one, set the target

I think each site at the beginning of the establishment will be their own goals, so the first step is to create measurable goals for the site, for example, when users continuously access 3 pages above even after a transformation, to this as the goal of the site.

　　

Step two, key words

Next we classify the source keyword of the website, divide into conversion flow, not jump out non convert flow and not jump out flow these three categories, then use advanced subdivision function to realize these three categories.

(1) Conversion flow

　　

(2) Not to jump out of non-conversion flow

　　

(3) Non-jump flow

　　

Step three, improve the effect

We have divided the keywords into three categories, of course, there are conversion flow of the key words we would like to see, these keywords need us to continue to enhance its ranking to enhance the overall effect. The keyword that does not jump out of flow is the long tail key word that latent can excavate.

　　

　　

Keyword after such classification, it is obvious, what we should do, what kind of adjustment to achieve the desired effect!

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