How to use keyword traffic to judge the effect of a website

We are doing the site, how to locate key words is very important for the new station is so, usually we will be based on search purposes to divide the positioning, then the key words can be divided into three types: information type keywords, transaction type keywords, navigation class keywords.

1, the concept of three types of keywords

(1) Information class keywords

The information class keyword refers to does not have the explicit purchase goal, only then seeks one to be useful to oneself information. such as: "Website design How to Do", "Shanghai website Construction Company which is good"

(2) Transaction type key words

Trading keyword refers to the user's purchase intention has been more clear, on the last step to purchase. such as: "Professional website design company", or a website brand name.

(3) Navigation class keywords

Navigation keyword refers to the user know that they want to go to which site, but do not remember the site, or do not want to enter the site, such keywords are generally a brand name. such as: "Sea Amoy Technology", "Taobao" and so on

2, Shanghai website construction in different stages of three types of keyword traffic characteristics

(1) To create a new station less than 1 years: as a new station, the main traffic of the site should come from the information class keywords. This stage is to rely on the design of the site, high-quality articles accumulate users, so that users remember the stage of the site brand.

(2) The creation of 1 years or so, the beginning of the stage of trading: The site should have 10% of traffic from the transaction type keywords. The business value of the transaction keyword is large, you can consider using a special page for this kind of keyword optimization.

(3) Shanghai Sea Amoy Technology Web site construction tends to mature stage: a site to create about two years, its weight and users have a certain amount of accumulation, its website brand will be remembered. This phase, the site's traffic should be 10% from the site brand search, 10% from the transaction category keywords, and 80% from the information class keywords.

3. Website diagnosis

According to the different stages of the site three types of keyword traffic characteristics, we can check their website traffic is reasonable, for unreasonable site can consider the following aspects of optimization:

(1) Lack of transaction-type keywords:

Increase the number of key words in the trading class appropriately;

Add such keywords to the station and station outside anchor text.

(2) Lack of navigation category keywords:

Website design, or the quality of the content is not attractive enough to consider improvement;

The brand name of the website is not easy to remember, consider adding some activities to increase the exposure of the brand.