How to use popular community to do network promotion

Hello everyone, I am the Grand Internet. In the many communities I have contacted, I feel that the West Shrine and Tianya are the most popular, the West shrine is divided according to different sections, people compare focus points, posted post management more convenient, and the end of the earth is divided into different discussion areas, people more scattered, posted post management is not very convenient. Because our company is doing the network business, so I want to use these popular community to do network promotion.

At first I wanted to use the horizon to do the promotion, when I was in the end of the horizon in the Nanjing section of some ads with the article, found that my account was immediately the administrator to seal a year, and then I go to other sections, although it is passed, but the effect is general. One day I published an article in the West Shrine, but accidentally found that it was "top", and the click-through million. The next day I try to publish an article with a bit of advertising in the other section, did not think of the click rate is very high and also be "top", so I will look at the West shrine to move up. In those days, as my post's fiery also led my name also followed the fire up, my name in the West Shrine is "Nanjing Grand plan Interconnection", in addition to my name, I also set up my personality signature and picture signature, when others see my post, will see my personality signature and picture signature, as shown in the following figure. Those days my business also increased up, analysis reason I think these latent customer is through my post found me. I think the use of popular community to do network promotion effect is significant, so I would like to take some of my good experience to share with you.

　　

　First, the traditional idea of marketing theory:

We should first understand the traditional marketing theory of thinking:

1. Product products, understand your customers, know his needs, release their products. Market segmentation of the community, according to their age, Internet time, browsing preferences and other factors.

2. Price prices, some people are more sensitive to pay prices, some people only focus on value, your task is to let your customers focus on value and forget the price, then you can set the price, to obtain profits.

3. Channel place, let your customers know how to get the products he wants, such as payment methods, quality assurance these things, stabilize the customer's heart, as far as possible to make customers feel that the product is within reach.

4. Promote promotion, use integral and other spiritual rewards to guide customers!

　Secondly, the purpose and success

We have to clarify the purpose of community outreach and the key to success, these two are not clear, it is difficult to correctly use this method for network promotion.

1, the purpose of Community promotion: Sales guidance, brand guidance, flow guidance.

2, the key to community promotion:

A, not to be deleted. At the very least, otherwise it would be a busy mess.

B, attract attention. Let the Netizen click is the first step of success.

C, impress the user. The light is not enough to see, but also to be able to touch the user's nerves.

D, there is interaction. Interaction is the essence of community promotion.

These things are basically seen by everyone, so I do not explain too much.

　Second, the realization of the marketing approach

Successful community promotion is integrated marketing

In fact, to promote the community to do a good job, not only to post and write Soft Wen, a successful community promotion, to integrate a lot of things in. Like what:

A, Precision Marketing: Community promotion should be accurate, such as we are making the site, it should be found in the community to build a site to promote marketing, as shown in the following figure.

　　

B, Word-of-mouth Marketing: The purpose of Community marketing is to enable users to produce a positive understanding of the product, resulting in word-of-mouth effect.

C, Viral marketing: Successful marketing paste, and even will be a large number of reprint, to produce the effect of viral transmission.

D, Event Marketing: Many times, a successful community marketing often needs an event to match.

C, other: such as video marketing, experience marketing, news hype and so on. In fact, we have a good summary and research will find that successful community promotion, is integrated marketing. To use a lot of marketing tools, which means that we have to master a variety of marketing methods in advance to achieve a multiplier effect.

　　Finally, the operation steps

In front of so many, the following ambitious interconnection will introduce how to operate it.

1, understand the needs, prepare materials

Before we make a community promotion, we need to find out a few questions:

A, we want to promote what products, what are the characteristics?

B, what is the purpose of our promotion? For example, increase traffic, increase the number of registrations, increase brand awareness and so on.

C, competitors or similar sites have done similar promotion, how is the situation?

These are not clear, the latter will be difficult to prepare the appropriate promotional content, it means that the final result may not be ideal.

2. Find the target Community

The target community, not necessarily the more the better, to the best of their capabilities, depending on their own human and material resources. Otherwise too many communities, instead of coping. At the same time the target community is not necessarily bigger the better, sometimes the big community, monitoring the rather strict. The most critical is the user group to be accurate, such as we want to promote the site, it is only to find the site community.

3, familiar with the target community

After the target community determines, do not rush to send ads, first understand the Community rules, user characteristics. For example, which sections are the most fire, the theme of each section is what, the Community users are concerned about which sections of the content, those plates suitable for advertising, community management attitude and management of advertising and so on. The so-called "know the known, can be victorious", take a moment to fully understand the community, is quite worthwhile.

4, Registered Account

First have to register an account, pay attention to the name above need to do some article, to the name of the West Shrine is based on our company's brand name. Then also in the personal information to write clearly your relevant information, here can indirectly the company engaged in the business to introduce out, and finally don't forget to choose a picture with the company logo to do the picture signature. The completion of these will play a very important role in our later period.

5, many replies to popular posts, enhance the popularity

Account information is ready, at this time we have to focus on the daily hot posts, in the attention of the meantime we have to remember more replies, the purpose is to enhance our popularity, so as to deepen the impression of others.

Summary, on the topic of popular community promotion, the first chat here, if you have any good ideas and experience, we welcome you to exchange and explore more, the above content from the grand vision of the Internet, Nanjing website Construction, www.hongtunet.cn, Welcome to reprint and learn, thank you!