How to use soft texts to rank long tail keywords

I. How to select long tail keywords?

(1) Long tail words are not necessarily phrases, but also short sentences or sentences.

Many webmasters still have a misunderstanding about long-tail words. They think that long-tail words are just phrases used to supplement the main words, and long-tail words are just a word. In fact, long-tail words can be short sentences, it can even be a sentence. Users' search habits are strange. Nowadays, the internet is flooded with a lot of junk information. In order to accurately obtain desired search results, users often search with more accurate and longer search words. For example, a keyword used for medical website promotion: "Breast Cancer", many customers search for "breast cancer symptoms", and many customers search for "initial symptoms of breast cancer ", many customers also search for "what are the initial symptoms of breast cancer?" These long-tail keywords have a very high search volume and are easy to optimize. Therefore, when analyzing keywords, we should not be limited to some short words and phrases, but should be fully and deeply explored, try to extend the long tail scope. The user needs to be varied. If there is a search, there will be a long tail.

(2) select more long-tail clauses.

We also found that search engines like Q & A websites and Q & A headers very frequently, therefore, when selecting a long tail, you can focus on the customer's questions about product and service Consulting. You can choose some long-tail clauses as the title of the soft text.

(3) analyze the customer's search psychology and select long-tail words with conversion rates

Most of the time, we analyze keywords only for popularity, not for the conversion rate actually produced by keywords. The ultimate goal of keyword ranking is to sell, not just for traffic, therefore, it is especially important to select keywords with conversion intention, for example, the "Hangzhou bearing manufacturer" is far more intent-oriented than the word "bearing Working Principle", with a high conversion rate.

II. Layout of long tail keywords in soft text

(1) place long-tail words in the title of the article as the title of the article. In this way, the entire long tail keyword is indexed as soon as the article is indexed, and the title of the original soft article is generally ranked first, which plays a very good boosting effect on the ranking of long tail words. For example, the long tail word "what are the initial symptoms of breast cancer ?" Then the long tail word is used as the title of the article.

(2) density of long tail keywords in the article. Long tail questions appear not only in the title, but also in the body, but should be incorporated in the context of the document, not a mess. For example, the title "What are the initial symptoms of breast cancer ?", After entering the text, I will mention it in the first section. For example, "many patients are very concerned about the initial symptoms of breast cancer? What are the initial symptoms of breast cancer ?", The body is cleverly integrated into the end of the article at the bottom, and then put a sentence: "The above is what the initial symptoms of breast cancer doctor XX answers for patients", this long tail word to do a bold job.

3. Soft text must be completely original

Now, the pseudo-original tricks no longer lie to the savvy Baidu Spider, and the indexing rate of pseudo-original is getting lower and lower. Only high-quality original articles will be favored by Baidu, do not create original articles to save trouble. Articles cannot be included, and creating one hundred articles within one day will not help. So I prefer to spend more time thinking about an original article. Although time and energy have been spent, the effect is certainly there.

4. Do a good job of enhancing the weight of the soft text page by connecting the offline anchor text

Do not think that keyword analysis is good. After you write an article, you will be done. Many articles may not be immediately indexed by Baidu even if they are original. Even if you include your long-tail word rankings, therefore, you still need to use the out-of-site link to increase the weight of the soft text page. In other words, we need to take the soft text page as the column page and the channel page for optimization. After writing a soft article, you need to create resources outside the site and write relevant articles. Insert the long tail keyword of the optimization in the article, and then link the entire keyword to the anchor text, the link points to the address of the soft text page to be ranked. In this way, the ranking of long-tail words will soon be available.