How to use the anchor text to improve the keyword ranking of a website

1. What is the anchor text?

First of all, let's come up with this question, mainly because my understanding of the anchor text is still not accurate enough. I understand the anchor text in this way. The anchor text is a hyperlink on the keywords, which may be somewhat biased, you can give me some advice. I have been hard to understand the explanation given by Baidu encyclopedia, and I tried to understand it several times, but I finally gave up.

In fact, we do not need to struggle on this issue. We all know that seo tutorials are natural, and sometimes it is not a good thing to deliberately force. According to my understanding, the anchor text is actually quite good. At least I have been using this kind of understanding for so long as I have been doing seo, and there have been no major problems, and the website ranking is still stable.

First of all, let's talk about this problem because we only have a clear understanding of the anchor text to better do it, so that it can help us to improve the keyword ranking of our website, so that we can do it more easily.

2. What should I do with the anchor text?

I mentioned a lot above, but how can I do it? Here is a specific point:

A. Full use of the anchor text

When using the anchor text, many webmasters are used to searching for some keywords and inserting them into the text. In fact, this operation is very common, but we do not have enough use of the anchor text, the following is a simple introduction to my method. During the process of optimizing the website, we recommend that you create a chain table, record the title of each article and the corresponding URL, by the next time we update the article, we can use a small method to enhance the construction of the anchor text, as shown in the figure:

This method is very simple. If a friend has an idea, he may have used it for a long time. I will not explain it if there is a picture. Let's take a look. In this case, the full use of the anchor text can be divergent, not only at the beginning of the article, but at the end and in the middle of the article. As long as your anchor text appears naturally, it is reasonable to recommend things they are interested in.

B. Diversity of anchor texts

I have introduced the diversity of the anchor text. In fact, this is very easy to understand, that is, a keyword can be used to link multiple types of URLs, and a link can also be used to link different keywords, in particular, the homepage url can be used as links to all keywords. Such a combination will enrich the diversity of our anchor texts. In addition, the anchor text must be prepared outside the station, and the two aspects must be diversified. There are also the diversity of the anchor texts that can be dug up, such as the diversity of the website where the anchor text is located, and the diversity of the website type where the anchor text is located.

C. User experience of anchor text

In the first part, I also talked about the user experience. Maybe you still don't know how to implement the user experience. In fact, it's very easy to use one word: Guide. Guide users to look at other things. If you are selling products, then guide them closer to the purchased products. Of course, this article requires strong support. If you are doing services, make a Good Article to guide them to accept your services. For example, "for xxx knowledge, you can refer to the" xxxx "article introduction". "Selling products depends on the price/performance ratio, and how to compare the price/performance ratio of xxx products, let's take a look at this article xxxx, which is very detailed!" In this case, we will guide you through the following page to guide user conversion!