How to use the site title to promote the site rankings

To meet the diverse needs of users with complementarity.

Users in the search for, understand, buy a product at the same time, there must be a product-related needs. If you travel with most of the site only to provide this product or service, and your site in addition to providing this product or service, but also to provide users with complementary products or services, that is, your site more to meet the needs of users, seo/seo.html "target=" _blank "> Search engines will add to your site, which will shorten your site's ranking time. This is also what we say the difference localization analysis, therefore we write the website title, may according to this kind of thinking carries on the differentiation processing.

Example: Search "Epilepsy Treatment" in the first three search engine home page as shown below, the first two titles to set the similarity of more than 90%, even can be said to be a mold carved out. But the title of the third. "The consultation appointment of epilepsy symptom treatment" not only satisfies the need of understanding the treatment knowledge, but also satisfies the need of the symptom knowledge, and more importantly satisfies the final need of the patient to make appointment to the hospital treatment directly. Comparatively speaking, the title is more popular with search engines, and is more likely to cause attention and click of epileptic patients.

　　

Two title keyword and key words of the complement.

In the optimization of the site keyword when we need to realize that is not the more keywords put the more conducive to attract traffic, nor is it entirely the keyword put the less the better the more favorable rankings. But from the strategic view of the height we can understand this, the title keyword set more, the key words between the contribution of each other less. But if you can guarantee the existence of multiple keywords at the same time, but also to do all the keywords between the formation of benign mutual promotion and contribution, such a site title search engine will be added points, which will make the Site keyword rankings are shortened.

Example: When searching for the Super hot word "ebook", the following image shows the 第19-20位 Web site, where the 19th site offers the "ebook" Product and provides a forum for users to buy or intend to buy. Again, such as the 20th site in this respect to do more in place, in the provision of products at the same time provide the purchase of product follow-up needs, that is, the content of E-books download and literature website recommended. But it is not in the front page is also a reason, you open this site will find that it provides only e-book information content, does not directly provide e-books this product, that is, not fully meet the needs of users.

　　

Three stations in the long-term development perspective to take into account the cost and expected value.

Here's the question to go back to the beginning of this article, keyword competition and the impact on the ranking of time, less competitive keyword ranking time is naturally shorter, the cost will be much less, but the Hot keyword optimization, the time cost and human and financial costs, is not large enterprises can undertake. Therefore, the Title keyword settings, need to take into account the cost of the problem, set reasonable will be able to shorten the ranking time.

Also noteworthy is the number of keywords written in the title. From the point of view of the weight of the site to consider keyword rankings, if your site optimized 5 keywords, you set up in the title of these 5 keywords. Suppose after a period of optimization, optimization of these keywords before the planned time, at this time your site weight reached 10 points, then your site each keyword to get the weight is 2 points.

If you rank the keywords to the home page, the need for the right to focus on the 2.1, it means that your site of these words, are not likely to row to the home page. If your site is doing the same level of 4 words or fewer words, then all of your words in the planned time to reach the home page