How to write eye-catching articles: Understand the needs of users

Article Description: Five types of eye-catching style--helps you to convey content better.

Written in front of the words

The network of the article dazzling diversity, which we have benefited greatly, but also read the unintelligible. Writing articles, of course, are running for a certain goal, but often because there is no choice of the right topic or write to forget the purpose, their own time not to say, the reader also confused. This article provides some guidance for the pen holder, and for the reader, it is expected to see what is really good for you.

How to write eye-catching content and change their view of your company by giving people some useful information? The following 5 types of content can help you achieve! You can use it in almost any media: a commercial magazine or a Web site, blog, podcast, video, etc.

#1趋势文: "Let us help you to success!" ”

Find out about the social, political, or technical trends associated with your customer's problems to explain what opportunities or challenges it will bring to your customers.

Then, follow these points to illustrate your point:

1 What is the cause of this trend and how will the form be developed?

2 What is the current situation

3 from the perspective of a professional observer, how will the form evolve? (List your reasons)

4 How do you advise readers to avoid the disadvantages?

Writing about trends will position you as a person who knows the world of your clients and helps them achieve good results. Try to provide customers with new solutions that are appropriate for them, rather than doing repetitive tasks.

#2 "Meteor" text, with the reader said: "There is a problem?" I'm here!

Most of the trend is a gradual process, and "Meteor" is a turning point of sudden change. For example, for many industries, especially security and tourism, 911 is a "meteor". With the introduction of new legislation and rules, new technology will also bring about a turning point of change. With Amazon's and E-readers ' Kindle, they have led to a precipitous downturn in the book publishing industry and retailing.

Write a good "meteor" text, you have to stare at God, look at, as soon as you see or will affect the people in your circle of sudden news, immediately along this line.

1) Describe the event itself, giving a bit of background knowledge

2 provide professional advice to avoid the advantages and disadvantages

If you can write a fascinating "meteor" text, you can put in a few different media, in order to one wildfire. This type of article, which positions you as the person who follows the market's pulse, shows your interest in supporting the customer's needs. It's like saying, don't worry, I'm here!

3# "How" content: Your success, my heart of the department

The "How" class content, as the name suggests, tells people how to deal with something. A successful "How to" article is the highest level of content marketing-providing the information that other people need to reach their goals-and positioning you as a person with a heart for customer gains and losses.

This kind of article only makes sense if you're talking about a topic that people in your industry really care about. Suppose you want to touch a lawn mower buyer through an article that teaches people how to maintain a lawnmower. You write a post on the site to the apartment tenants to see is useless, because this kind of apartment landscape projects are usually contracted by the apartment property. But also this post is in the forum or the publication that the landscape service company or the professional will read, can successfully convey to your potential customer one thing: You will be a good supplier for their consideration. The steps to prepare this type of article are as follows:

• Choose the processes that you know well and are relevant to your market to write

• Write the steps to achieve the desired results in sequence

• List of required equipment items

• Discuss difficulties and possible problems and how to solve them

4# "How to cooperate with XX" category content: we are trustworthy

This kind of article gives the reader practical advice on how to get the best results from the chosen service provider. A decorator, for example, wrote an article or posted a post telling you how to work with decorators, including what things homeowners can do to save money. You'd rather believe him, wouldn't you? This type of article needs to cover the following points:

1 list factors and situations that may help customers achieve the best results

2 tell customers how to work with your company to achieve the best results around each major factor

3 list possible obstacles and provide recommendations for resolution

This is useful when you are selling a product or when a customer is having a hard time distinguishing between you and the competitor's product or service. In this case, the trust of the existing vendors is crucial, and the article on how to work with XX is the best way to convey that meaning.

5# Case Study: "We meet your needs, you see, we have achieved success"

Many business and professional magazine websites are riddled with case studies. For the industry, case studies can be as gripping as detective stories, but if poorly written, they can be seen as vomiting blood. Especially when the reader is not usually aware of the problems mentioned in the case. Too often, the only people who are interested in a case are your competitors, and they can't wait to suck all the competitive intelligence.

So, case studies are not in vain when you help your readers learn what they want and apply it. The steps are as follows:

1 Describe the problems your customers have faced before

2 List The things you do, including how to solve the problem

3 Describe what your customers have achieved

4 Summary of Useful lessons for readers

Case studies need to be relevant to your target audience and provide insights into the actual situation of the reader. It shows you or your company's characteristics and demonstrates your resourcefulness, enthusiasm, skill and diligence. It also demonstrates how you will serve the reader once you have the opportunity.

Summary: Three points worth remembering (Take Away)

All the above types of articles, as long as the choice is appropriate, can become a magic weapon.

Remember three basic points when choosing how to communicate your content

1 understand what you want to convey

2 Clear the information you hold

3 Understand the needs of your readers (industry).