How valuable is a good web design for an entrepreneurial project?

Last week I went to meet a friend who was a pioneering designer. Chatted with him for a long time, very happy, also feel pressure. In order to facilitate everyone to read, I used the form of interviews to organize this article, this is a new attempt to set original article, I hope we can enjoy! (I strive to share this article for everyone later, because this is our designer's future, truly belongs to the designer's life.) And my old friends, they do good in the industry, is a small business success! If you are interested, I can also invite them to our lecture group to do voice sharing, to see the voices of the comments.

By my friend, I came into contact with the start-up company, with a little curiosity, and I met their owner, rain, who was learning from scratch and designed the site (excluding the Code section). A cup of coffee down, also have this article, I also want to use the platform to help him, I hope more friends understand the entrepreneurial hardships and efforts of designers! At the same time, also give students some inspiration:

Actually, the site has a lot of immature places, but personally feel very interesting, especially they do not have any reference to the object, go their own way of originality. Well, an outsider is a bit of a geek to start with. OK, let's take a look at their start-up projects: www.tedingzhi.com (Specific system)

Here is the chat content

　　1. I heard that you as the founder of the project, has never been involved in web design, but determined to personally design this e-commerce project site?

Rain: Yes, but I myself is a shoe designer, if I am a study of enterprise management that is worth the surprise (laughter), but even if I have a certain design basis, or in the midst of a lot of wall, cross-border design is really not easy!

　2. Do you attach great importance to the design of Web pages in this project? That's why you decided to do it yourself, or did you try to save design fees?

Rain: It's not because you save money to do it yourself, in fact, I have to do the cost of higher it! I really value the importance of Web design, but can not say that because the importance of the hand to do their own unfamiliar professional, perhaps people will find it ridiculous, I decided to do the web design in person, In fact, because I can not explain to professional designers, in the end what kind of website is suitable for me this entrepreneurial project, because "specific system" the concept of the project and business model, have a strong originality, so the site design is completely no reference to the object, I decided to make a pass (laugh).

　3. Can you say from the perspective of your project, why the design of the Web page in your mind will appear so important?

Rain: I just said that the business model of our project is quite different from others, if I refer to others, such as the design of every guest, then we will fall into the stereotypes, and then do not conform to the temperament of the product, but if we refer to the foreign brands of the design, it must have a lot of resources to support to match, It's not for us either. So find the location of our project: To do a small and beautiful platform, so that consumers can feel that we are rigorous and creative ... Well, I was around these positioning to do the design, if the Web page design ultimately does not conform to the project positioning and philosophy, the effect will be greatly reduced!

　　4. Is the effect of the site you want now? What is your biggest gain in the process?

Rain: Because the project is still in the start-up phase, this effect I am personally satisfied with (in fact, some time ago still very dissatisfied, but now I have to see through their own will also be AH). Moreover, I hope that when you log on this site, will not let you have a similar site or a certain project feeling, I am pursuing is this kind of difference feeling, the novelty seeks to change! Design drift is not beautiful but is second. Of course, it's a far cry from the ideal state. But one of the biggest gains I've had was learning to do the right thing on the basis of limited conditions, and verifying that "only the most suitable design has no best design" phrase

　　5. Since you are a brand, take the style. Then business model, product interaction experience, the visual effects of the Web page of the relationship between the three of you clear? Will you do it and be lost in it?

Rain: Oh, to put it this way, the three are inseparable, the iphone is the combination of the most perfect works, I think designers should be towards such a goal to make efforts, I will learn how to do the Web design is also hoping to combine these three points better, of course, I also know, These three categories of design should never be given to the same designer to complete, how to optimize the collaboration and communication is more important!

　6. If you are doing other projects, will the same value the importance of design?

Rain: It should be, but the way may be different, for example, if I am doing a Web site similar to every guest, then I will take every guest to communicate with professional web designers, on this basis to improve, but now do "specific system" this project can not do so.

　　7. Will you always stick to your own "specific system" of the site's continuous revision of the design work?

Rain: No, because we now have a clearer picture of what we want to do, and I also learned how to communicate with professional web designers, I recently had the honor to meet a very professional designer, "home Silence" founder, and I have invited him to work together as a "specific system" partner, and start planning the next version of the design of the website, those will be the fencing by him, the effect will be much better than now!

　　8. With your compound identity, can you give some advice to other professional web designers?

Rain: No suggestion, but recently read a good article, called "Designer should become product manager", I think the designer really should know like a product manager to think, an excellent design should not just good-looking, should be good-looking and easy to use, and can well present the concept of this product! It also conforms to the current identity and status of the product. I have seen similar articles before that designers should learn to think like a businessman, which I have a bit of experience, because I am now really a businessman's role.

Summary: After two hours of talking to the sky, I can feel this. The Footwear Designer team is full of ideals and ambitions, and there are obvious designer features in them--pure, and not madness madness, supposedly they are doing a business project, but rain and his partners dare to do something different, Go your own way of innovation. But it's also a bit of a worry that the team of this trait will be able to make a foothold in your er i cheat business circle. No, one months, the idea is someone else copy of the clean. Well, I hope I'm worried.

I'll sort through the next part of this interview later, talk about their ideals and the business model of the project, as well as the topic we all look forward to: whether we can improve the business value of the designers in the market, if we think that this type of interview is valuable, we will continue to find some special projects and designers to do interviews, Thank you for your feedback first, please also comment on rain and his www.tedingzhi.com (specific system) questions or suggestions. He'll come to see it.