How WEB 2.0 creates content

Web

In recent years, the topic of the WEB 2.0 on the issue of endless, in terms of quantity, really can be called is a dime, but, still can't help to the old tune, then take "Web 2.0" to say things, today is talking about the theme of--web 2.0, how to create content?

The web is a vast platform, Web 2.0 is the use of this platform to root, sprout, grow and grow. Some people refer to Web 2.0 as an idea, and others boil it down to technology and argue about it. However, for the average netizen friend, how many people will pay attention to this kind of boring quarrel? Even a considerable percentage of people have not heard of it, they want to get just a cool, super dazzling sensory experience! Internet operators, however, have never been too shy, and they will definitely be held accountable for the benefits of the bloated purse.

In this respect, the Internet peers in Europe and the United States have done very well. Whether it is the search engine of the Web 1.0 era, BBS, message board, or Web 2.0 era of the network community (SNS), Encyclopedia (Wiki), RSS news aggregation, instant messaging (IM), they have walked in front of the domestic industry, became the leading internet trend of the "vane", and we? In the beginning stage, can only follow suit, imitate, or on the basis of others to change the pattern of a little "innovation." In this way, it seems very passive. However, after several years of development, this situation has been improved to a certain extent, the domestic successively appeared some more successful web 2.0 websites, these sites are unconventional, creative Avantgarde, style independent, refreshing, whether for ordinary users, or advertisers, venture capital companies, are quite attractive. This is a very encouraging and good phenomenon!

How to create content?

The soul of the Web 2.0 Web site is "sharing", which has two basic characteristics, openness and interactivity. Of course, the most important element behind it is the netizens who are involved, in the Web 2.0 world, netizens are "God", on the one hand, operators to guide them "stationed" to the site to actively participate in content creation, on the other hand, but also to find ways to attract more people to browse the content created by others and participate in the interactive process.

In this case, the location of the site is very critical, like the title of an article, if the proposed bad, the chances of success first lost half. Several well-known foreign web 2.0 sites, such as Youtobe, "Kiwi Encyclopedia" (wikimedia) and "Second Life" (Second living) is fruitful, and its unique positioning is not irrelevant, youtobe the biggest selling point is video sharing, "Kiwi encyclopedia" Determined to use the power of netizens to build the world's largest internet encyclopedia, "Second Life" to the game as a breakthrough point to create a realistic and attractive three-dimensional virtual community, all three have no "straight out of the Internet users." In China, interactive maps (EEMAP) do a good job, as long as users are willing to make personalized maps on this platform, and take it out with others to share.

Then again, the right positioning is just the cornerstone of success, and the next step is the key to winning. WEB 2.0 emphasizes "user participation in Authoring", in this kind of content production mode, the requirement that the website operator must have the superb marketing skill and the nimble diverse stimulation method, then, how can the website successful marketing to the General Netizen and lets them willingly participate in the creation and the interaction process? The author believes that the first to reasonable guidance, and on this basis, so that participants actually feel the "benefit" can be, only in this way can stimulate their enthusiasm for participation.

Reasonable guidance, the need to achieve through a delicate and simple approach. A Web 2.0 site to attract netizens in this "home", first of all, must be prominently located in the homepage of a strong propaganda language, such as domestic sites in the momentum of the Yupoo net, a "look at my photos!" ", both pointed out the theme of the website, and can immediately eliminate the stranger feeling, played a" finishing touch "role; Secondly, the registration process should avoid tedious, human patience is limited, if the process of setting too many obstacles, will inevitably affect the user to continue the confidence, Some operators in order to get more valuable information on their own users, often in this link "lost points"; Finally, to emphasize the release system, as the user express the voice of the export, the release system interface should be intuitive and easy to operate, operators should be able to provide a demonstration for people to observe the model, Convenient for users to master the use of the first time, for "I" service.

There is "profit" can be shown here, the "benefit" is for the user, can be a real benefit, can also be the envy of the honor, but also can be granted to learn the way of fishing. There is no free lunch, and if there is no interest, who will willingly work for you? The way operators can be flexible, for those who are very scarce technicians, can fully pay for their blog to open, with the influence of these technicians to gather popularity, and then expand the audience level, attract more people to participate in the creation and interaction process. There is another kind of person, in the community has accumulated a certain reputation, the material life is not scarce, the body has a certain "selling point", at this time, operators should consider the site through a specific "hype" approach, so that these people in the fame can be a higher level, last year Sina blog single-handedly planned "Xu Lei incident" This is a typical case, it turns out that the old Xu really fire a special, and Sina blog in a short period of time also realized the flow of soaring, quickly in the eyes of netizens "roots", this is not what people often say "the Two worlds"? As for the "petty" or "custodians" staged by the vicious "hype", it should be another matter, such as noisy "Sister Furong" or "cat abuse incident", it is disgusting, the right to be a specific historical background of individual cases, it is doomed to not survive too long ...

In short, no matter what the circumstances, operators as long as there is a way to stimulate users to participate in the initiative, the content of the source of the site is naturally not alone.