Hundred Yuan machine battle: Old Week crazy, lei June panic

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　　4 years ago, millet to 1999 Yuan Retail price opened the Chinese smart phone prices precedent, after millet irresistible force, in the case of the parameters and prices all the way north, took 4 years to develop the entire millet company to 400 the size of more than billion market capitalization. Looking at China's smart phone industry, the pace of development in the same period can reach the number of millet players really few.

This is the pride of millet, but also the crisis of millet. Because the advantages of price and parameters are fast, but this way of growth for a company that does not have a core competitiveness, it also means that as long as it meets a more ferocious opponent, its own situation is precarious.

Unfortunately, after 4 years of successful growth, Xiaomi has met with no surprises. And this can stop Xiaomi forward, is Millet's old enemy Zhou Hongyi classmate.

Zhou 祎 spoiler: Xiaomi is losing

Zhou Hongyi classmate has been a spoiler, which he himself does not deny.

In the first day of the official acquisition of the business of the Great God, Zhou Hongyi will formally announce the news: the6 -month-old is open for sale only 399 Yuan of the great god F1 plus version and only sold 499 Yuan of the Great god F1 speed version. The news after the release, previously by the Xiaomi company control of the cost-effective mobile phone red meter 2A quietly make way, because the same price situation, the red Rice 2A in the configuration than the great god F1 speed version fell a large gap.

The big god F1 This day's sales is the million Taiwan, is the old week to give the fan the gift.

Compared with the great god F1 speed version, the red rice 2A uses the core processor,1GB RAM,2200mAH battery configuration in many users seems to be inferior configuration, The attack, which was suddenly launched by the spoiler Zhou Hongyi, kept Xiaomi in the 4 -year-old title of the king, which was plucked overnight.

Red Rice 2A does not have the power to fight back. As a countermeasure, Xiaomi's strategy is to reduce its red rice note by a price of RMB and open it for purchase.

but spoilers Zhou Hongyi doomed to be the bane of Millet -------------- -- -------- MorningOpensnapping), this one in most young users have a good impression of the smart phone, in hardware configuration, word-of-mouth image and other aspects of the explosion of red rice note. At the same price as 699 , the F2 memory (2gram+16grom) and CPU speed ( F2 8 core) are almost red rice note of memory (1gbram+8gbrom) and (red rice Note4 Core) 2 times.

This should be a rare day in the development of China's smart phone-----------Xiaomi, the first to cost-effective.

Old week Crazy: Whaley in the consumer

　　399,699 The price of blood thousand yuan level, odd cool technology debut Way is somewhat ferocious, but there is no doubt, such debut way ultimately benefit is the consumer.

Price benefits are the brunt of the performance. For most consumers, Zhou Hongyi's push to buy more quality products at less cost is one of the main benefits that Youku has brought to consumers with the impact of Xiaomi.

Second, Xiaomi's brand premium is getting a fever, which is conducive to industry level improvement. As a "subversive" gesture into the smartphone market, Xiaomi used low-priced high-parameter way to sniper Apple, won the Chinese market brand premium income. However, the current cool technology is using a similar strategy, millet back to the original beginner's mind.

Once again, cool technology impact millet, favorable to the industry to develop benign. Odd cool technology continuously launched to the impact of millet, so that the latter to adjust the price of the product, which for Xiaomi and other manufacturers, can let more competitors in the development of the way more benign development, do products and services for consumers. For example, this price war brings the most direct embodiment, is Xiaomi's many products open to purchase.

In general, the new price war, although it seems to be the conventional mobile phone brand competition, but it is not difficult to see that this has formed the disruption of millet, and Xiaomi rushed to the situation also fully illustrates that the current millet seemingly magnificent, but in the real market test is not invulnerable.

Of course, the most important thing is that the same quality under the more cost-effective products, for consumers is the most advantageous.

Lei June Panic: The problem of fever

Although the current millet valuation has reached more than billion, but it is not difficult to see that the individual amount of millet although the capital has been recognized, but its own pace, competition and so has highlighted the aging.

First, Xiaomi's line of business is too long, the product surface is too wide, so that the competitiveness of Xiaomi mobile phone is not the same. After 4 years of development, today's millet has formed a multi-product aggregation of the Big Mac, this development, although seemingly large, but also fully dispersed the competitiveness of millet mobile phones. And strange cool, Meizu and other professional do mobile phone companies, millet mobile phone business is now just a branch of millet business.

Second, Xiaomi lacks the core competitive advantage. Since the birth of millet more than 4 years, Millet has been the main moves are cost-effective way, but in smartphones more inexpensive today, Xiaomi can find a new breakthrough in the cost-effective, this is the millet phone has not broken through the problem. Unlike companies such as Samsung and Apple, Xiaomi now needs to get rid of the image that will only piece together hardware.

Thirdly, the paradox of fever. Xiaomi phone for a fever, but in 4 years later today, Xiaomi control of mobile phones and operating systems are increasingly tightening, also ROM, Zhou Hongyi previously said that the OS will be uninstalled Own products, but the current MIUI and can not uninstall Xiaomi own products. In the development of the theme of fever, Xiaomi is deviating from the growth of the beginner's mind.

From products, ecology, ideas to prices, today's millet although seemingly large but not unshakable, Zhou Hongyi with a 399,699 price will be millet back to the prototype, this is not only a signal for millet, but also a possibility. (Zhu Yi/text,: Izhuyi, Number: zhuyiweixin)

Hundred Yuan machine battle: Old Week crazy, lei June panic