I can't hold it completely! Samsung Sharp Knife out sheath, full attacking mid-market

Samsung, which has been thought to compete with Apple for high-end markets, is now increasingly focused on the mid-market. The profits on the high-end machine series are enough to make other manufacturers jealous of Samsung, starting from the end of last year to seize the mid-market. The author found that the pace of Samsung in the middle-end machine market is stepping up to accelerate, and in the end of this year before the double Dan launched the Samsung Galaxy A (2016), its purpose is not for profit, but in accordance with their own strategic interests in the overall market layout.

23rd night, in Beijing Asia's first party space, has been completely hi to the numerous media opinion leaders, well-known DJ, champion players, star combination and so on, to witness the new Samsung Galaxy A (2016) official offline release. Completely hold the scene of the sensation, the extremely fast rhythm makes people do not often think of the protagonist of this time: Samsung Galaxy A (2016).

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The scene's gameplay instantly ignited fans ' enthusiasm for Samsung Galaxy A (2016). Its flagship "Fast" core product point hit the hearts of young users. The author live experience, "quick shoot fast charge fast run" three big "fast magic weapon" really let young users especially the age without resistance. For example, the rapid shooting aspect of the upgrade optimization: As long as double-click the main screen can quickly open the camera, with optical anti-shake so that the rapid success of many lightning flint-like instantaneous completion of the extraordinary inspiration; in consideration of the vast number of game players hand-travel experience, this new product more in the processor, memory, fast charging and battery capacity, Let the play without worrying, the endurance is good.

The Galaxy A (2016) has launched A5, A7 two flagship new machine, the ladder price is only between 2000-3000 yuan. It can be seen that Samsung's love for winning young users is well-known and full of sincerity. The Samsung Galaxy a series is mainly targeted at 18-24-year-olds and 25-year-old fashion crowds, while the two-denier release of the Galaxy A5 (2016), A7 (2016) two new products, Its purpose is to seize the double-denier and the next winter Holiday Spring Festival, the two major festivals of the young consumer market.

For the mobile phone category, double denier and Spring Festival is the students ' purchase of machine-changing peak. Backed by the Samsung brand, these two new machines are very competitive in their configuration and price. Samsung's Galaxy A (2016) for Vivo, OPPO, Huawei, ZTE and other companies vying for the high-end market will have a small impact. It seems that Samsung in the mid-market is a serious.

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High up to meet the A era

In fact, Samsung has been considering the mid-market since the second half of last year, and the Galaxy a series is the midrange model family in the Galaxy series. Today, Samsung has also provided a top-level configuration for the Galaxy a series of high-end flagship models. The latest Galaxy A and Galaxy S latest flagship, in addition to different processors and not a dual-curved screen, the other configuration is almost the same, but the price is nearly 2000 yuan, which for the love of Samsung and the low purchasing power of young users, it is undoubtedly a deadly attraction.

From the perspective of market changes, the user's focus on product changes also give Samsung in the mid-market ample space. Previously, the user focus on mobile phone is mainly configured, so the manufacturers have also been the flagship configuration card price. Now the configuration of each manufacturer is becoming more and more obvious, the manufacturers in turn began to fight brand differentiation.

Samsung has different plans for its Galaxy A-series, Galaxy S-series, Galaxy Note series. Galaxy S still dominates the high-end top with market and Galaxy Note focuses on the high-end business market, and Galaxy A is responsible for capturing the mid-market in Samsung's overall market strategy. For Samsung, today's mid-market is an extremely important strategic value. Galaxy A's A5 (2016), A7 (2016) Two products come with important tasks. The aim is to curb the signs that other manufacturers are moving from the market to high-end markets.

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Samsung Galaxy A (2016) Yan value closeup

Samsung may be Xiaomi, Meizu, Youku, Huawei and other mobile phone manufacturers of the fierce low-end machine market does not care, but now Huawei, ZTE, Vivo and other manufacturers are waiting for the opportunity to enter the high-end machine market, which can not be wary. Huawei is a case in point when handset makers have a foothold in the mid-market and have the idea of seizing the market for high-end machines.

Samsung's Galaxy A5 (2016) and A7 (2016) are mainly used to limit competitor midrange products at $2000-3000 range. In the other domestic manufacturers have already been affixed to the low-priced label, at this time Samsung in the medium-end machine market erected a benchmark, other manufacturers want to raise prices have become somewhat difficult. For Samsung, the focus of the Galaxy A5 (2016) and A7 (2016) Two flagship is to seize the middle-end machine market. Samsung change recruit to seize the mid-market and menacing, domestic manufacturers want to break this trick, I am afraid to use more thoughts.

I can't hold it completely! Samsung Sharp Knife out sheath, full attacking mid-market