I want to be able to "air" some

I'm afraid that the two words the designer is afraid to hear today are "the atmosphere".

"What are your requirements for the draft?" "Oh, I hope the atmosphere is some!" ... ...”

"Where do you feel dissatisfied?" Well, just want some more atmosphere! " ... ...”

"What do you think of this visual manuscript?" Very good, slightly atmospheric some on the OK "" ...

These dialogues are not exaggerated at all, and are often the subject of complaints from peers. Designers have been pouring down these two words for countless times.

However, complaining does not solve all problems. So should we consider how to solve this troubling adjective? From two different types of demand.

The first: "Atmosphere" in the business nature

Simple page style is easy to receive users like, but also to bring a certain sense of security to users. Take IBM this, the page gives people the first feeling is professional and safe. Focus Map composition is also relatively simple, eye-catching banners on the left with a simple gradient, the right also uses a simple geometry.

The business nature of the page to express the "atmosphere" of the feeling of general attention to several points:

1. Leave White. A large number of white will make the page has a sense of space, not because the content of the page is dense and disgust.

2. Color as little as possible. Too much color control is not easy to lose the overall balance, mainly in the production of a main color and auxiliary color.

Business page mainly to highlight the content and display information primarily, but also to access users have a certain sense of security and new feelings. Therefore, it is recommended not to use more flashy elements and alternative design style.

The second type: "Atmosphere" in the nature of activity

This kind of page, "Atmosphere" of the implementation is more complex, of course, can not use the previous method. For example, a opening ceremony of the page, if the use of white bottom, simple graphics and text, may not be able to foil a good atmosphere. The solution is often denied because the atmosphere is not enough.

So when you select the material, you can first consider the rivers and lakes Sea, panoramic map, or representative of the building or logo, and can also select elements with positive nature, such as "Pigeons, silk ribbon, road, Church, Roof, sun, aristocratic elements" and so on

Chinese wind is a style that designers like to use in recent years, and it is formed by using traditional Chinese elements and the present design style.

Iconic elements: Ink style, writing body, ancient objects (porcelain, tripod, etc.)

The above is only the author of the "Atmosphere" of the simple answer to understand, good design to start from the details, even if the simple design style to carefully deal with the details. such as small shadow, luster, texture and so on. Grasp the overall situation in order to control your style. Try to communicate well with the people who need it, and express the ideas and suggestions of the designer. When revising a design, the other person's "atmosphere" may be a matter of element, but he is not sure which part is the problem, so it will use vague concepts to tell you. But as a designer I have to think carefully, first try the content of the key parts of the changes, such as trying to change the new font, remove unnecessary elements and so on.

In short, continuous exploration and experimentation, all the needs are clouds.

Article Source: Baidu Alliance user Experience Center reproduced please indicate the source link.