I will 400 key products Baidu home page to achieve a monthly sales of millions

Today, e-commerce sites flooded, but do not have a few, a lot of friends to make a hodgepodge of sites, everything has, can be said to contain ancient and modern, everything. This practice not only wastes your energy, but also wastes valuable time. The site is very big, very full, but the survival is very difficult. On the contrary, the small platform of some subdivision industry is living very moist. Today I do not talk about why the platform will live moist. Let's talk about how the ping-tai can survive better.

　Before I write down, we'll consider a few questions.

1, what does your ecommerce website offer?

2, your E-commerce site for who service?

3. Why do you choose this e-commerce site? What are your strengths?

4. What are the characteristics of your service?

5. How do I find you this site?

6, how is your website Word-of-mouth?

7, your website where can attract me to place a single immediately? or your site as my reserve power?

Have you considered any of these questions? What's your answer?

E-commerce station is not equivalent to other sites, the only thing to do is to stand in the user's perspective to think of customers. To do all the things that compound customer needs.

Website promotion can not be separated from the site optimization, the so-called "outward must be in first." Only solve the "internal" problem, your promotion can be more effective.

Let us first say how to "Ann", then go to high talk about the broad "outward".

E-commerce website optimization I will divide it into two chunks, front-end optimization and website overall information architecture optimization. If you can put me here to say that the optimization details are noted, then you will be 400 product keywords to achieve the Baidu home page to realize the monthly sales million is not a dream.

front-end optimization I divide it into page optimization and code optimization

Page optimization includes: Meta tags, Alt tags, navigation, home page, tags, keyword text, links, 404 pages, redirects, url rewrite, relative address and absolute address.

Meta tags all know the site's three elements, title, keyword tags, description tags. These three tags for the home page of the importance of not much to say. The point is that you have to set the keywords for your product page and use your list page to push your product words. The product long tail Word uses the terminal page to push.

Alt Tags Alt instead of properties there's no need to say it.

The navigation is divided into the home page main navigation, product classification navigation, breadcrumbs navigation and label navigation, pay attention to keyword distribution strategy.

Home note the layout of the entire home page, the focus is to have articles on the homepage to update the plate, so that spiders crawl depth

tags to set keyword tags, using the search function can quickly find the corresponding products

Keyword text mainly embodied in the site's Product description page, website news content page, the key words do the anchor text

Friendship link Links We all know how to deal with, here do not elaborate

404 page 404 To use the way JS jump, pay attention to the setting of jump time, more reasonable is 3-5 seconds, the customer guide to the home page or important page

Redirects 301 and 302 vary in the way they are oriented, with a permanent orientation and a temporary orientation. It's important to note that redirects can be used in combination with 404

URL rewrite search engine like static page, so the dynamic parameters of the page to change to static page or pseudo static.

Relative address and absolute address focus is to change the relative address to an absolute address according to the situation of your website.

Code optimization includes: CSS code shorthand, reduce repetitive code, script planning, delete annotations, whitespace compression, cache optimization.

The CSS code shorthand simplifies the code with multiple attribute functions into a single comprehensive attribute. such as margin

Reduce the duplication of code to remove the space bar, with the attribute proposed to reduce the use of redundant code, so that the Web page load faster

Script planning reduces the number of HTTP requests, images, Css,script,flash, etc. will increase the number of HTTP requests, reducing these elements can reduce the page opening time. The script is put to the bottom of the page as much as possible, which enables better concurrent downloads.

Delete comments Many of the sites have a large number of comments code, used to distinguish between the parts of the page, here mind can be removed better, do not delete the words are indifferent.

Whitespace is compressed into HTML tags, and whitespace is compressed into one to display, reducing the volume of HTML by removing extra whitespace. Compressed according to its own conditions.

Cached Web page caching can be configured on the server side to increase the cache hit ratio and cache files that are infrequently modified. The cache can be modified according to its own conditions.

　Website Overall Information Architecture optimization

The overall layout of the site, column planning is in the context of information architecture, our usual link level settings, label navigation settings, etc. are. You may ask what you have to say, but I can be very serious and responsible to tell you that this is the real point. When you plan a column you need to consider a lot of questions, a column URL should be how to write, the level of the URL should be how to plan, three elements should be how to write and so on.

Here I tell you a method is not a method, is you from the perspective of the search engine to consider the problem of planning. So that your site keyword can be better displayed. Many of my site's traffic is through the long tail word over.

Many people say that site optimization from the customer's point of view to consider the problem. However, I do not think so, I think the optimization will be from the perspective of the search engine. For our customers, our strengths and services and the value of our customers ' products are what they need. When the customer generated behavior, it will turn off your site, he will not open your site 24 hours, every day to see, think of this site do good ah, this beautiful ah, I like AH. Do you think it's possible? As long as your site to do a decent, generous, user-friendly search, browsing is enough.

When our website completes the station to optimize, must begin to carry on the important second step, outside the chain construction. Outside the chain construction of a lot of ways, here mainly to facilitate the E-commerce site outside the chain construction methods. Shops, we usually see the type of B2B2C site, is to be able to publish business information and the supply of purchase information class website. The advantage of such a website is the high weight, information lasting, you can do friendship links, you can add anchor text, the most important thing is that it can be like our site to participate in search engine rankings, when you put the official website to do the first page, your store ranking sometimes will be the corresponding display.

　Here's what you need to pay attention to.

1, the store registration should note that there are a lot of websites need to provide the company's business license, organization code. This can be submitted to your company's real information can be, if you want to register a few words, you can search under the Baidu image. Or through a friend to get a few.

2, registration should pay attention to the name of the store set to your product keywords

3, the time to publish content to choose 3 months, time not to choose too short or too long.

4, the content of the site around the site to expand the title. Content is important to buckle the main keyword.

5, through the main keyword analysis of some long tail word keywords, article content around the long tail keyword to expand.

6, the article as far as possible to original, it can not write out false original, changes in the range of 40 or so the best!

7, the title of the keyword to appear.

8, the article each paragraph as far as possible to appear the key words, even if not each natural paragraph appears, also need to appear in two separate paragraphs.

9, the first paragraph of the first occurrence of the key words to be bold. That is, the B in the backstage editor, you can not use italic. In the text before 50 to 100 words appear keywords, especially with the keyword as the beginning.

10, the article in the hyperlink as far as possible to correspond to the keyword Plus! Hyperlinks do not point to the home page, appropriate to the product pages.

11, the number of anchor text in the article control in 3-6 on the line! Not full page of all add!

12, the article in other paragraphs appear in the key words according to the page's aesthetic degree appropriate to bold or hyperlink.

13, keyword density to control good, do not deliberately to stack, fluent appropriate plus.

14, the article if the picture, the picture size not more than 30KB, all uploaded pictures are added alt attribute, alt attributes conform to the content of the picture itself, including 1-2 keywords. Each picture should be accompanied by appropriate text description, the text description should contain 1-2 keywords.

Rothero to write so much, also do not know for everyone has no use.

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