Icon Design theory: Multi-morphological signs are the future trend

Article Description: signs in the performance of the situation is noteworthy is the "multiple-form" signs of the continuous emergence.

In recent years, the signs in the performance of the situation is noteworthy is the "multiple-form" signs of the continuous emergence.

But to be clear first, some people will call some of these signs "dynamic signs", but this is not exactly the same as we discussed in this article, because, what we call "multiple forms", more refers to the symbolic image of the manifestation and the traditional static symbol of a relative form, its manifestation is not fixed, flowing. Because it involves a little bit: not all the signs of "moving", is the type of flag we refer to in this article, in fact, the "dynamic" logo on many web pages have been, some on the Web page through a special effect on the color changes and to make the logo some movement to increase the visual interest, is not the scope of our discussion here. So I'm going to call it a "multiple-form sign" that might be more accurate.

We discuss the logo, refers to the logo brand image through a number of visual symbols (or a series of symbols) to communicate and communicate some of the characteristics of the brand. Its manifestations include: signs in different angles and the application of the environment will appear in different forms.

In fact, no matter how "dynamic" your logo, but in the actual operation of the brand image, whether it is technically or conceptually, the same as to adhere to the basic principles of some brands, can not be changed purely to change, for moving and moving.

The following is a selection of relevant project designs that have emerged in recent years:

customer : MML Mobile Media Lab

MML is a research institute organized by two universities in Canada, dedicated to wireless communications, mobile technology and other fields of research, and combined with art, design, engineering, new media, cultural theory, social science and policy research and other integrated applications.

The logo echoes the form of the customer's multimedia, and the brand image is "changing and mutating over time".

According to the design company: The designers of the University of Montreal, in collaboration with two open source Scriptographer (software plug-ins) and fontstruct (font design software), produced 60 symbols, including circuit boards, maps, buildings and cities. These images can be used either individually or in overlapping different elements.