Identify the true and false site traffic and the user experience

The site exists brush flow events are very common, and some optimization personnel for the company to do optimization work, sometimes it will use this way to let leaders feel their own optimization means very cow B, let the leadership attention. Such self-deception can sometimes take a role. Let's take a look at how the site's traffic IP is being brushed or true, and how the user experience of the site can be seen through the data:

　A, the site's PV and IP ratio problem

If the flow is through the brush, the general PV and IP ratio will be relatively small. As a result of brush flow, is generally a PV corresponding to an IP, compared with the normal situation, it appears very abnormal. And a site if the PV ratio is low, that is, the jump out rate will be relatively high, indicating that the site's user experience is also very bad.

　　Second, the page's stay time

Brush flow is a quick way to execute with tools, and you can imagine how short-lived the time is to stay on the page. And usually some window ads, low readability of the article, they also belong to the short page stay time side. The duration of the page can not only observe whether the brush flow behavior, you can also observe the user experience this piece. Imagine the time it takes for a readable article to be longer than an article that is not readable.

　Third, the analysis of the same

　　

It can be imagined that a site suddenly began to brush traffic after. Their return data contrast, it is easy to find the first visit to the proportion of the site will be very high, and many visits will be very low. Through the above figure we can see that this site is not part of the brush flow of the site, the reason is that it more than 10 times the proportion of the return of more than enough. From this picture we can also see that this site has a good number of loyal visitors. Also indirectly explained the site content has the strong readability, in the user experience aspect performance will be quite good.

The above three points not only can analyze the flow problem and user experience problem, more importantly, they can also reflect the value of a site exists, a valuable site is worth sharing the Internet. Article by the fifth generation Http://www.yingzhe.net original, reprint please indicate the source, thank you!