If Microsoft successfully traded Yahoo, what technologies will Yahoo be retained?

Microsoft CEO Steve Ballmer once pointed out that once Microsoft's plan to buy Yahoo was successful, Yahoo's consumer brand would be retained. However, this meant a dead bell for MSN. Microsoft says the Windows Live and office live brands are likely to be retained. These brands have different advantages in different regions. Although Google lags behind the U.S. market, Yahoo is very popular in Asia, and Microsoft is doing well in Europe. In any region, deleting a bigger brand will give these users to Google and reduce advertising revenue. Then there is the regulatory issue: will the merger of the two companies pose a threat to market competition? Microsoft is likely to use the deal to extend its unfair business behavior from browsers and operating systems to the Internet, according to a warning from Google's chief counsel David Drummond. Regulators will evaluate the impact of this merger on the internet advertising market as in the Google-DoubleClick case.

Although U. S. regulators have given a green light to the Google-DoubleClick case, EU regulators are still evaluating the situation. According to the US Federal Trade Commission (FTC), Google and DoubleClick are not direct competitors in any related market. Google is the leader in search ads, while DoubleClick has the advantage of displaying ads. Data from ComScore Data Yahoo has occupied almost 19% of the U.S. advertising market, and Microsoft has a market share of nearly 7%. The combined market share of the two companies is about 26%, google's market share is only 1%. According to data from eMarketer, Google's market share is about 70% in the U.S. search advertisement market, 9% in Yahoo, and Microsoft's market share is far behind Yahoo. But is it worth noting that the merger of the two companies will reduce competition in the internet advertising market? Since the US Federal Trade Commission once said it would independently evaluate the display and search ad market, regulation may not be a big problem.

Although the merger of the two giants of Microsoft and Yahoo will create a dominant presence in these markets, consumers still have many choices, so regulators may not worry about this issue. However, regulatory authorities should consider Web-based applications. Software The relationship with desktop software and the degree of competition between them. If the future of computing depends partly on the competition between Web software and desktop software, Microsoft and Yahoo will also be competitors. So Will Microsoft choose to retain its own services in these overlapping fields? It is hard to see. Microsoft wants to have an advertising platform that allows advertisers to have a set of tools and interfaces. Microsoft may reserve its own adcenter, according to rosow, an analyst at directions on Microsoft. Microsoft will obtain the Yahoo site and publisher network. Microsoft is not yet mature in search, so it is likely to choose more advanced Yahoo algorithms and then retain some of the live search interfaces.

In addition, because instant messaging software already has interoperability, it is still difficult to decide which brand to choose. However, Microsoft may choose to retain Yahoo's brand considering the chaos of Microsoft's manufacturing through MSN, Hotmail, and live services.