If 360 and sogou marriage, will break some hegemony's strong position

the past and present life behind the marriage

360 and Sogou This two company's products presumably everyone is not unfamiliar, especially in 360 these years through the security of the free strategy, and constantly challenge the core interests of giants and rapid rise, Sogou is Sohu for many years layout search engine is an important strategic layout;

let us briefly recall the origin of the Sogou:

Sogou is Sohu's subsidiary company, launched on August 3, 2004, the purpose is to enhance the search skills of Sohu, mainly engaged in Sohu Company's search business. In search of the business at the same time, also introduced Sogou Input method, free mailbox, Enterprise mail and other business. August 9, 2010 Sohu and Alibaba announced will split Sogou set up an independent company, the introduction of strategic investment, after the injection of Sogou is expected to become the Chinese search tool after Baidu. (from Baidu Encyclopedia)

The Sogou, which had been concerned for a long time many years ago, also recommended customers have done the product promotion, and now still clearly remember the 04 Sogou launched the time of the press conference, the first Sohu in China's internet period, or take the fashion route, because will "show", and "show" the original Sohu's household name.

"Friends" is the original Sogou launched when Zhang always on this product and Sohu's "little fox" image of a combination, mainly responsible for the product is Wangjianjun, Wang Xiaoquan should still be one of the core research and development. Baidu was not so strong at the time, because the market also has a call Google, we want to share is Sogou and 360, so do not say Baidu This is now the overlord of the market, 03 to 13 This 10 years, Sogou development has been in the effort, but has not been the opportunity to take the boss.

Sogou Input method, how many led the Sogou brand awareness, but the actual user to use Sogou search Help is not so ideal, at this time Baidu plus Google's market share accounted for more than 90%, but including Sogou, search, Youdao, including three portal search, market share less than 10%.

And when Google announced its withdrawal from the Chinese market because of its acclimatized, this time sogou depending on ushered in a few years of rapid development opportunities, search, Youdao, etc. are followed up, however, because the Baidu Bar and other products of the hot end of the search in the second third position, and the market share and Baidu Gap is still quite large. As the head of the dog team now Wang Xiaoquan, this from the elite school, his contribution to the Sogou is self-evident, 2010 alone to Hangzhou Alibaba saw Ma Yun, Alibaba and Yunfeng fund a total of 16% Sogou, Sogou independent operation, Sogou ushered in the market share of the continuous promotion, two years later, Sohu announced that the previous Alibaba held all the Sogou shares of 25.8 million dollars. The repurchase, Alibaba received 75% of the return on investment, and Sogou to get 15 million dollars and won two years of development time. This year, the former father of Rogue software, today's so-called "internet fighter" Zhou Hongyi did not make a sound launch of the 360 comprehensive search, with security guards, and the browser's powerful user base, in the launch of a few days to quickly occupy the search market share of more than 10%, at this time I think the dog a little bit more urgent , but the most worried about is Robin Li, because he met the competition is weeks artillery, sure enough this year, 3B War staged, and not inferior to the effect of the 3Q War, 360 of the Yell played a role, but also played an effect.

today we look at the changes in search marketing over the years from a small micro-enterprise perspective

Practitioners 10, is also the gold of Chinese internet entrepreneurs 10, Sohu classified search, Google,3721,sogou,baidu, these can be counted on the basic products have customers have used, the effect is needless to say, time to prove everything, because now the boss's position is Baidu, People have no effect and will not be the dominant position today.

We simply recall the specific marketing costs, 03-05 ago, when the basic search should be Yahoo's classification model to copy, is a classified index, the general customer promotion cost of 2-3 or so, the channel to do better is 3721, many SME customers have used this product, Actually, the browser has a plugin installed, at that time the user also did not see more now, tools are not so much to choose from, so this era has made 3721 of such products, today Zhou Hongyi yahoo mergers and acquisitions more than 3,721 a little unwilling, but this year did not sell regret medicine, if Zhou insisted on the teacher down ( That year saw a week teacher, is a university in Changchun listened to his speech, is about Yahoo mergers and acquisitions, also need to do today's search engine market share of their 5/5 divided. 3721 at that time seems to buy a word hundreds of yuan (a little memory is not clear),. Time in the back, 07-08 years later, we began to try Baidu's bidding rankings, Baidu opened the cost of more than 3,000 bar, for example we do now (there is a suspicion of advertising): 68 famous Schools 100 paper network, Content mainly in the resource download and online bank class, the key words are basically around the primary school paper, primary school education and so on, the 08 when such a word also a few cents on the price, if it is higher than the same industry ranking in a little bit, is a few hairs plus; Today, Baidu's Phoenix Nest, the prices of key words are generally in between 4-5 yuan ( This is still more common), because called The Phoenix Nest, Phoenix Live Nest, the price is high.

For the industry monopoly status, as well as the increasing cost of promotion, the customer's choice of less circumstances, the industry has been so unsatisfactory place, the Internet in China's development can not be said to be emerging industries, the traditional internet companies have a basic monopoly of their respective areas, not without innovation, But also basically killed in the cradle, but also need only continuous mergers and acquisitions, integration, marriage can let the Chinese Internet to the competitive era, in the next 10 years to meet the gold.

　If they are married, do we see a new dawn?

360 of the boss has been positioning himself as a product manager, these years to do the product market share has been good, in addition to the original did the odd Tiger, a forum aggregation of things; Sogou Wang Xiaoquan, Sohu's incumbent CTO, the technology is needless to say, although the river is rumored, two business after merging, Wang Xiaoquan may find another owner, But this basic is not reliable, after all, Sogou is his hand to do up, so we have expectations!

So what can we see now, and what are the short-term expectations of the search market?

360 already in the National Development Channel agent, itself Zhou Hongyi in doing 3721 of the time is to rely on the channel started, said he is the first to do the channel comparison of cattle is also similar, a short period of pressure is Baidu because of the size of the channel in the past few years to do a relatively large, regional channels are not weak, more than hundreds of people's team size, So if directly to the formation of Baidu competition pressure is still a little early, the second is the flow of Baidu Advantage, 360 and Sogou integration, the initial estimate of market share will account for 30%, if Sohu's portal matrix Advantage, and 360 of the client advantage, as well as two of its own browser, input method, such as continuous exerting force, If the size of the marriage can be increased by 10 points, then Baidu will be home Gao Shiwa.

Of course, this is only one of our outsiders, we do not hope how the Baidu, because the market has a competitive development, after the baptism of the market, users can gain. Like many years ago, Microsoft browser Monopoly, you let the user have more choice, because in the whole market competition is increasingly fierce today, China's many small micro-enterprises, bear such a high network marketing costs, and the Internet's initial free, open principle is contrary.

PostScript language: Today we thank Baidu for China's search market leadership and SME network marketing efforts to make, but also hope that China's search market is not unique, but blossom, the trend of contending. Because China's small micro-enterprises are facing difficulties in financing channels, market competition, such as the fierce environment itself has been too busy, if in the network marketing in the high cost of marketing, it is difficult to ask, our road is where!

This article original starting www.68suo.com (author: Ma Yuhua, reprint please keep, thank you!)