If you do not want to use your real name, do not use Google + services. Eric Schmidt, Google chairman, said: "This is why Google requires users to use their real names on Google +." Therefore, Fred Wilson, a well-known investor, raised the question of whether Google + serves users or Google.
Many companies have tried to build identity systems on the Internet. Based on this concept, if users have a unified and trusted identity, they can easily interact online and offline. In this way, you do not have to log on to different accounts when checking email and online shopping. Microsoft tried and launched the passport system at the end of 1990s, but Microsoft's efforts were blocked by the Privacy Protection Organization and the US Federal Trade Commission (FTC. Facebook's social circle is another attempt in this regard.
Before Google + was launched, users' Google identities could only be used by GoogleWebsite. However, through the Google + and + 1 buttons, this identity system will be promoted to the entire internet. If you have registered Google + and clicked the + 1 button for a websiteInformationWill be tracked. This will help Google provide more personalized services and improve the relevance of advertising.
Schmidt also said that Google believes that if people know that an account is a real person, the Internet will become better.