Improve the Enterprise website optimization Way to follow the new algorithm of Baidu

With the great development of the Internet, Baidu's algorithm is updated more and more frequently, the enterprise website to do optimization competition more and more, the difficulty is gradually increased. In the webmaster idea the enterprise station may only need to update the content, do outside the chain, keyword ranking and can be stable, but in the Baidu algorithm update, the enterprise station most by K cloud smoke scattered, enterprise station even if the keyword competition is small, but also to change the Enterprise station optimization way, to timely follow the new Baidu algorithm. Small series of examples to share with you.

　First: keyword density layout . Most of the corporate web site has a main keyword, 2-3 times keywords, for the main keyword needs in the home page, title, links, description of the layout. The layout method is as follows, home: Company profile to add keywords, the first occurrence of the main keyword to be bold, anchor text linked to the home page; title: The main keyword to appear once, but also through the method of cutting words in the second keyword, common rules of the main keyword + second keyword + enterprise name. Description: Explain the business in a word, add the keyword layout 2-3 times and can, must ensure that the description is fluent, general description not more than 80 characters, so that in search engine display complete.

　Second: Website content update. webmaster in order to let the enterprise site as soon as possible, will be included in the home page "Industry News" section, every day will update some industry news, basically with the company's products do not have much relationship, such a website construction to finally become completely news information website, The user is basically unable to find any product information in the Web site. Therefore, for the Enterprise station update content aspect, there is no need to update the content of the site every day, snapshot date of the new site indefinite weight high, the key words will not be stable, the first page of the "Industry News" section to "product use" and other products related information, corporate web site to do is to the user, Users want to see is about the product information, do not update the content of the site every day, to ensure that the site has an updated frequency, the spider will naturally be based on this frequency to crawl the content of the site, only users like the site, spiders will be more like.

　Third: Often update product information. Enterprise Station in the construction of the be made early upload information, wait until the online operation when there is little product information, there is traffic to the site, see the product is always a dust unchanged, will lead to a high rate of traffic out of the site, user experience is low. Enterprise Station optimization not only to update enterprise information, Enterprise's product information should be updated, often updated on the product promotion, upgrade, maintenance and other information, at least when users come to the site can see different product information, can see the new things, in order to allow users to increase the viscosity, to avoid the loss of site traffic.

　Fourth: Exchange industry links. links to the weight of the transfer has been webmaster attention, but there are a lot of stationmaster in order to fool customers, casually to the enterprise station to find links, completely irrelevant friend chain will appear in the site, the Baidu Update algorithm, also solemnly indicated to punish those cheat links, unrelated to the site of the Enterprise link, is the garbage cheat link, and can not improve the weight of the site tradition, let alone is conducive to keyword ranking. The friend chain of the corporate website may be difficult to find, webmaster can go to friend chain platform release, there will be a lot of industry owners to find you to change the link, change the link to improve the standard of the link, the basic requirements can not be lax, the link is for the weight, no weight of the link can be completely removed, lest their weight loss.

Fifth: The construction of the outer chain. no matter what the industry's web site, when it comes to optimizing the skills of having to say outside the chain, the network Navy Many, every day has tens of millions of people to do outside the chain, but how many outside the chain is useful, the right to transfer, this is the webmaster to consider, especially for the enterprise station, the keyword is not competitive, as long as the quality of the chain, Ranking optimization is relatively simple. Enterprise Station outside the chain the best platform is classified information site, business-to-business site, can do this two sites outside the chain, keyword ranking will be very stable. Enterprise site outside the chain is the most inappropriate forum signature outside the chain, the instability of the chain will cause the enterprise station often appear ventilation state.

Baidu algorithm constantly updated, webmaster will follow the times to go, do not always stay on the basis of the old algorithm, do Seor really is the time to focus on the content of the site construction. Hope to share the above can give webmaster help.

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