Improve user experience from details

Each person has different usage habits and different functional requirements for the website. To achieve the best user experience, they must take care of the needs of the most important target audience. Therefore, we need to optimize the user experience, one of the prerequisites is that you must be familiar with your target audience. Therefore, we need to have a detailed background check, analyze the attributes of the target audience, and analyze their needs and industry characteristics. In this way, we can achieve the goal of optimizing the user experience of the website.
Website user experience can be divided into the following five categories:
1. sensory experience: presents an audio-visual experience to users, emphasizing comfort.
2. interactive Experience: presents the user experience on operations, emphasizing ease of use/availability.
3. Emotional Experience: presents the psychological experience to users, emphasizing friendliness.
4. browsing experience: presents the user's browsing experience, emphasizing attraction.
5. Trust experience: presents a trusted experience to users, emphasizing reliability.
1. sensory experience: presents an audio-visual experience to users, emphasizing comfort

1. Design Style: it conforms to the aesthetic habits of target customers and has a certain guidance. Before designing a website, you must clarify the target customer group and analyze the aesthetic preferences of the target customers to determine the overall design style of the website.
2. Website Logo: Ensure the logo protection space, and ensure that the brand is clearly displayed without occupying excessive space.
3. Page speed: Normally, make sure that the page is opened within 5 seconds. For large portal websites, the North-South communication problem must be considered for stress testing.
4. Page Layout: highlighted, with distinct priorities and texts. Combined with the marketing objectives of enterprises, the target customers are most interested in, the most sales information rotation in the most important position.
5. page color: it is consistent with the overall brand image. The main color + secondary color cannot exceed three colors. To ensure the browsing comfort of viewers.
6. animation effect.
7. page navigation: Clear, clear, and hierarchical disk display.
8. Page size: Suitable for multi-browser browsing.
9. Image Display: proportional coordination, no deformation, and clear pictures. The picture arrangement is not dense or too distant.
10. Use of icons: simple, clear, easy to understand, and accurate, consistent with the overall style of the page.
11. Advertising space: avoid interfering with the line of sight. The advertising images are in line with the overall style to avoid overwhelming competition.
12. Background Music: it is consistent with the overall website theme. The file size must be small and cannot interfere with reading. Set the switch button and volume control button.
2. interactive Experience: presents the user experience on operations, emphasizing ease of use/availability
13. Member Application: Clear Member Rights and Responsibilities and prompt the user to confirm that they have read the terms.
14. Member registration: the process is clear and concise. After the Member is successfully registered, complete the information in detail.
15. Commendation: select from the drop-down menu as much as possible. You must enter the required content and restrict required fields.
16. Form submission: Enter the verification code after the form is filled to prevent water injection. After the submission is successful, a thank you message should be displayed.
17. Button setting: Interactive buttons must be clearly highlighted to ensure that users can click them clearly.
18. Click tip: The color of the browsed information needs to be displayed in different colors to distinguish between unread content and avoid repeated reading.
19. error message: if the form is incorrectly filled in, you should specify the incorrect content and save the original content to reduce repetitive work.
20. Online Q & A: After a user asks a question, the backend should give feedback in a timely manner. A new question is displayed in the backend to ensure prompt reply.
21. Feedback: If you have any problems during use, you can provide feedback at any time.
22. Online Survey: Set up a survey for the user's concerns and display the survey results to improve user engagement.
23. Online Search: After the search is submitted, a clear list is displayed and the relevant characters in the search results are distinguished by different colors.
24. Page Refresh: Use Ajax technology whenever possible to reduce the page refresh rate. Ajax is a symbol of the emerging network development technology. It integrates JavaScript and XML technologies. Each time you call new data, you do not need to send requests to the server repeatedly. Instead, you need to obtain the data that may be used next time in the browser cache area, the response speed of the interface is significantly improved.
25. New window: Minimize the number of new windows to avoid opening too many invalid windows and set the function to close the pop-up window.
26. Data Security: ensure data security and encrypt and save customer passwords and data.
27. Display path: No matter which level or page the user browses, the path of the page is clearly displayed.
3. browsing experience: presents the user's browsing experience, emphasizing attraction
28. Column naming: the column content is accurate, concise, clear, and should not be too esoteric.
29. Column level: no more than three layers, clear navigation, and convenient scaling between layers using JavaScript and other technologies.
30. content classification: different categories are clearly separated under the same topic. do not include or confuse each other.
31. Content richness: each topic should ensure sufficient information to avoid the absence of content.
32. originality of content: use as much original content as possible to ensure the readability of the content.
33. Information update frequency: ensures a stable update frequency to attract regular viewers.
34. Information compilation method: The section title is bold to distinguish it from the internal text. Uses an inverted pyramid structure.
35. Mark of the new article: provide different identifiers for the new article to attract viewers.
36. Document guidance: set important content as guidance on the home page so that viewers can understand the required information. The number of words intercepted by the text is accurate, so that the text cannot be taken out of context.
37. Recommendation of wonderful content: on the homepage of the channel or on the left and right of the article, we recommend wonderful content to attract viewers.
38. Recommendation of related content: provides recommendations on the left, right, or bottom of the document to attract viewers.
39. Set favorites: Set favorites for members. You can add favorite products or information to favorites.
40. Topic hemp subscription: Provides RSS or email subscription Functions
41. Information Search: The information search box is provided in a conspicuous position on the page to help you find the desired content.
42. Out-of-the-box access: allow users to access this page for easy storage.
43. Text arrangement: The title is separated from the body, and the paragraph is clear.
44. text font: use easy-to-read font to avoid the immediate obstacle that a text is too small or too long. You can set the font size to meet different browsing habits.
45. Page background color: it cannot interfere with the reading of the main page.
46. page length: set a certain page length to avoid reading when the page is too long.
47. Distributed browsing: The system browses long articles in a distributed manner.
48. Language Version: provides different browser versions for customers in different countries.
49. Express CONNECT: provides a quick portal for users with specific purposes.
Iv. Emotional Experience: presents the psychological experience to users, emphasizing friendliness
50. Customer classification: different visitors are divided to provide different services for customers.
51. friendly tip: a friendly prompt is provided for each operation to increase the viewer's affinity.
52. Member Exchange: Provides the function of enabling Member Exchange to enhance Member sentiment.
53. After-sales feedback: Regular after-sales Feedback Tracking to improve customer satisfaction.
54. Member discount: regularly hold Member discount activities to make members feel the real benefits.
55. Member recommendation: recommend suitable products or services based on member information and purchasing habits.
56. Encourage user participation: Provides user comments, voting, and other functions to allow more member participation.
57. member activities: regularly hold online member activities to provide offline communication opportunities.
58. Expert Q & A: provides professional answers to users' questions.
59. Friend recommendation: Provides the email recommendation function.
60. Email/SMS greetings: for different customers, customers do not regularly provide emails or text messages to improve their feelings.
61. Website map: provides users with clear website guidance.
5. Trust experience: a trusted experience presented to users, emphasizing Reliability
62. Search Engine: search-related content can be displayed at the top of search engines.
63. Company Profile: release of authentic and reliable information, including the company scale, distribution status, and company qualification.
64. Investor Relations: Listed Companies must provide accurate annual reports and financial information to investors.
65. Service Assurance: clearly list the company's service assurance to enhance customer trust.
66. page title: accurately describe the company name and related content.
67. Article Source: Mark the source of the cited article to avoid copyright disputes.
68. Author of the article: note that the author is the author of the original article to improve the credibility of the article.
69. Contact Information: accurate and valid contact information such as address and phone number, which is easy to find.
70. Service Hotline: The company's service hotline is listed in a conspicuous place to facilitate customer search.
71. Effective Ways for people's hospitals: provide customers with people's hospitals or suggested email addresses or online feedback.
72. Security and Privacy terms: for interactive websites, note the security and privacy terms to reduce customer concerns and avoid disputes.
73. Legal disclaimer: legal statements on websites can avoid unnecessary disputes between enterprises.
74. Website pattern: Let the visitor confirm the validity of the website.
75. Related Links: Links of group enterprises and related enterprises should be relevant.
76. Help Center: For services with complicated procedures, the help center must be provided for service introduction.
In fact, it is very tiring to perform a user experience analysis on a website, but it is of great significance. When the user experience is complete, the customer's stickiness increases and brings benefits to the enterprise.

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