In-depth Analysis: Does Google destroy the Web?

Refer to: Google technical analysis:
Abstract:
Google is so powerful. The search engine no longer "reflects" the popularity of a site, but determines the popularity of the site. This is what Daniel Brandt says. He is the director of the Institute of Public Information, a radical and a defender of public interests.

Those who want to know about Google's operation and its potential dangers should go to www.googlewatch.org.

Dangerous? With its patented PageRank algorithm, Google quickly stood out and became the dominant search engine on the Web. Google uses a way to suppress competition to bring accurate Web search. Its ability to search home pages and related pages is incomparable and sometimes incredible. A large part of Google's relevance sorting is based on the regression link to the queried page. The more links there are, the more pages you may be interested in.

Google also uses keywords, but not only in those multivariate identifiers. It is actually searched on the Web page to see where the word is used, so that you cannot use the old technology to spoof the search engine. The old technology is to load some provocative conditions over and over again, and the background of some sites is even full of the search engine bait words, and you cannot see them. The new method gets rid of these methods.

However, the dependency on the link has caused Google to be cheated by others. A web page that is part of the crossly and crossly site network ranks higher on Google than a page that is equally popular but has fewer links. Google is opposed to those who try to get their associated scores, but it does not use documents to prove what security measures it has taken. A known service is to manually reduce the score of a site if they abuse its ranking algorithm.

Google's difficulty lies in: large websites tend to rank top, because their links are very extensive, and new websites that rank back are so low on the page that they are often ignored.

Brandt is also very concerned about privacy issues. Although we have not yet learned any examples of abuse, Google records your IP address, search criteria, and the sites you have clicked from the returned list. It also puts a non-expired cookie into your system. I don't know why. Google stores the search criteria you typed in the URL of the search page, allowing you to forward the search to others. But your browser also saves the search to its historical records, which is embarrassing or vulnerable-depending on what you want to search.

Brandt is particularly angry with Google's method of processing Web logs. The log recorder is specifically responsible for logging and log maintenance. Only they do this publicly and online, and usually have a cross-link with other logs. The software they use can automatically generate new XML directories each time they are posted, so that readers can easily find out what is the latest. Between links and easy-to-read directories, the log recorder has a great impact on the page ranking. The page score is significantly different from the actual hit rate obtained, and some potentially important content is put into the vacancies on the result homepage. The A List log recorder (Brandt) has A high position in page processing.

Google needs to pay attention to this issue. The solution may be to create an index independent of the web page for the log or standardize the syntax to suppress (or select) the log results. Google's problem is: large websites tend to rank top, because their links are very extensive, and new websites that rank back are so low on the page that they are often ignored.