In fact, your H5 can live longer.

"How long can H5 live?"

"I think I can live another 1 seconds." "This is the founder of the W-Sanshui teacher in his keynote speech on the answer, of course, the implication of Sanshui teacher is not in the specific length."

In fact, no one can guarantee how long H5 can live, but how to make the brand stay as long as possible in the user's brain. Also said, we can not focus on H5, but how the brand better through the H5 into the user's heart. The 5 elements of storytelling, visualization, strong interaction, participation, and sociability may make your H5 live longer.

1, the story of

There is no doubt that H5 itself is a tool of information bearer and communication, and you cannot think how great it is. And the information can be spread quickly, is to let the information can speak, there is humanity inside. Storytelling is the best way to communicate information quickly. You want to integrate the brand story into H5, with the help of H5 's technical superiority to convey the brand value culture idea to the user, let it remember you forever, this is the key. A plus in the promotion of new mobile phone H5, it will be a good personality, adhere to the quality of a plus bamboo phone brand concept into the Korean cold resume, the result of this H5 hot whole circle of friends.

Url:http://www.digitaling.com/projects/14237.html

　　2, the scene of

In fact, the scene can be combined with the story will be more image, but here I put it alone. The scene is our living home, office buildings, catering, cinemas, shopping malls, public transit subways, holidays ... Of these places and scenarios, and the H5 settings, the integration of these scenes one is to allow users to participate in, find a sense of familiarity to more easily accept the information inside, second is also the most important, the scene carries the brand information, can after the user in a certain place, arouses their cognition, thus deepens the user to the brand impression. We are always interested in what we are familiar with, and no user will risk accepting the unknown. Therefore, the scene of the H5 settings can make the brand longer in the user's heart. Remember dropping a cab to the office of the H5? Drop a taxi based on their target users of high frequency activities in the Workplace office, launched the H5, it is difficult not to allow users to work overtime after the night think of drop a taxi can take them home.

Url:http://www.digitaling.com/projects/14070.html

　　3. Strong interaction

The scene and the story, at a certain point of view has been determined that users can quickly accept H5 bearer of brand information. But to deepen their impression of the brand, so H5 settings to make these scenes lively, it is best to restore the reality of the scene, such as the current popular AR, VR is in the driving function. The scene reality, joins the interaction mechanism, may let the user further sense experience H5 propaganda brand product, enhances to the product purchase desire. Supor "who first live in your new house" in the setting of the air purifier suction smell of product features, good integration into the interactive mechanism, the user clicks on a long click on the smell, the entire page is like the purifier in the work, with the scene design, so that users have the feeling of immersive.

Url:http://www.digitaling.com/projects/13781.html

4. Sense of participation

Real and let users better understand the brand is to allow users to participate in in-depth perception, although Millet's sense of participation has been said rotten, but have to admit that have to allow users to participate in the experience of the H5 will be more interesting and user-like. You can combine the characteristics of the product itself and the user's preferences to participate in the setting of the mechanism. Uniqlo for the promotion of the new spring, the introduction of autonomous assembly H5 game, you can allow users to buy their own dress before the experience, while satisfying the user's creative performance needs.

Url:http://www.digitaling.com/projects/13876.html

5. Social Sex

Of course, to make the brand spread farther, it needs to be socially H5 and spread through the social chain of users. Social demand is the core of the user's social media, and users often talk, help, compare, show off, peek ... Maintain or promote social relationships with friends. Therefore, in the H5 design, should be integrated into these users to share the motivation. If you are tyrants want to use money to push users forward, the effect is there, but it brings you a bunch of useless data, because that is not the real motivation for users to share, the natural brand can not be remembered by them. UC Browser in 520 "We're sensing?" H5 the social properties of the relationship, and the circle of Friends is a magical place, and everyone wants to know how they really relate to their friends or how they relate to their friends in a circle. Of course, this game can not detect anything, but very good will be the UC communicated the "interesting discovery, the most heart" browser brand concept passed to the user.

It's hard to predict how long H5 can live. Or just a few seconds, maybe live a week. But we need to understand that in this short period of time, we will be able to accurately transfer the brand information to more users, and let the user feel, leave a good impression, and then in a scene can think of your brand, and then make the purchase behavior.