In product design, we need to maintain communication with users. Users are always right.

In the afternoon, we will talk to our users through the phone to let the designers participate and hear how the users spoke about our app. This is one of our daily work. In the morning, we will view nearly a thousand user feedbacks in the background, especially after the release of the new version, which is particularly important for the product. Every day, you can contact users through various channels, such as forums and QQ groups.

There are many benefits to maintaining communication with users during product design:

Let the team focus on user needs.

The user can urge the team to continuously improve the product, whether it is complaints or encouragement.

Learn from users. However, there are too many functions for the designer to consider the details, and the user can tell the details that many designers have not considered or even do not know.

Users participate in the internal test and include users in the daily project process to avoid serious problems in advance.

Setting a consistent goal to improve work efficiency is an important measure of user satisfaction, avoiding a lot of unnecessary debate.

High Efficiency and core goals can effectively control the number of product design team members.

This is in line with some of the ideas mentioned in "sense of participation". serving some users forms a good reputation and achieves the natural growth of products. The survey shows that our app's loyal users account for a high proportion, and the user's loyalty is higher than that of the video app. Users will install nearly three video apps at the same time, which has hot videos and which app to use, and security products, once a habit is formed, the cost of APP replacement is high, and spread it to friends around you, which is also one of the benefits of stealth.

The user is always right, but it does not mean to listen to the user completely:

Many similar problems are collected, and the priority of the problem must be distinguished.

Sometimes, designing any style will be spjected by users, so they must be firm in their own ideas.

Learn to explore hidden requirements. If you want a function, you must analyze the core requirements.

Clarify the long-term product planning, rather than simply following the suggestions to improve the product

In product design, we need to maintain communication with users. Users are always right.